CNN
CNN Technographics
CNN Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by CNN and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7000 CNN employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CNN has purchased the following applications: Oracle PeopleSoft ERP for ERP Financial in 2015, Humanity Employee Scheduling for Workforce Scheduling in 2019, Quantcast Measure for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CNN is running and its propensity to invest more and deepen its relationship with Oracle , Humanity , Quantcast or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CNN revenues, which have grown to $1.80 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CNN intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CNN Tech Stack and Enterprise Applications
CNN ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle PeopleSoft ERP | ERP Financial | ERP | n/a | 2015 | 2016 |
In 2015, CNN implemented Oracle PeopleSoft ERP as its ERP Financial application to centralize core financial processes for client groups and the Washington D.C. bureau, with operational emphasis on supporting technology and broadcast engineering teams. Oracle PeopleSoft ERP served as the principal financial ledger and transactional system for accounts payable, purchase order creation, capital and operational project accounting, and fixed asset tracking within CNN 27s finance operations.
Configuration centered on standard ERP Financial capabilities including accounts payable invoice processing, purchase order lifecycle management, general ledger and capital project accounting controls. The implementation was used to create both opex and capex purchase orders, track open POs, capture invoice actuals for monthly reporting, and support year-end close activities and accruals required for payments processed after fiscal close.
The deployment operated as part of a broader finance and operations ecosystem, with explicit integration from ARIBA feeding procurement and vendor updates into Oracle PeopleSoft ERP. Financial outputs from PeopleSoft were used to produce invoice actuals and purchase order summary reports consumed by Clarity PPM for monthly budgeting forecasts, while Service-Now was the system of record for asset tagging and delivery to reconcile fixed assets. Expense and contractor workflows were managed in parallel systems, with SAP Concur used for expense reports and SAP Fieldglass used to maintain independent contractor profiles aligned to PeopleSoft financial processes.
Operational governance emphasized vendor master controls, PO and invoice approval workflows, and coordination with finance leads to process project approval documents and modify build of materials according to internal standards. The finance team executed annual closeout procedures, reported required accruals, and coordinated capital project allocations across more than 100 projects totaling over $53 million, using Oracle PeopleSoft ERP as the financial control and reporting backbone.
|
CNN HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Humanity | Legacy | Humanity Employee Scheduling | Workforce Scheduling | HCM | n/a | 2019 | 2019 |
In 2019, CNN deployed Humanity Employee Scheduling in the Workforce Scheduling category to centralize scheduling and time verification for freelance contributors. The deployment targeted CNN’s business office, bureau managers, the billing department, and the freelancer population, establishing a single application for roster management and labor oversight across editorial bureaus.
Humanity Employee Scheduling was configured to manage freelance schedules and payroll workflows, enabling independent freelance labor budget control by business office and bureau managers. Functional capabilities implemented include schedule publishing and shift assignment for freelancers, time capture and overtime flagging for payroll review, and role-based views so billing staff can easily verify hours worked and reconcile timesheets against invoices.
Operational governance shifted control of freelance labor budgeting to line managers while centralizing visibility for billing and finance teams, reducing administrative scheduling tasks and enabling managers to focus on core editorial responsibilities. The implementation streamlined freelancer schedule and payroll processes, with explicit outcomes reported as reduced administrative effort and improved verification of freelancer hours and overtime.
|
CNN CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Quantcast | Legacy | Quantcast Measure | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, CNN deployed Quantcast Measure on its website. CNN implemented Quantcast Measure, a Marketing Analytics application, to provide digital audience measurement, traffic reporting, and marketing analytics capabilities for its web property.
The implementation centers on page level instrumentation, with measurement scripts embedded across edition.cnn.com to capture behavioral events, traffic metrics, and audience signals feeding dashboarding and segmentation capabilities. Operational ownership was placed with CNN digital analytics and ad operations teams, which managed tag governance, deployment sequencing, and alignment with privacy and consent controls. Quantcast Measure appears in the site's source code as the measurement provider and supports CNN marketing analytics and audience profiling workflows.
|
CNN TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
|
|
Treasury Management | TRM |
|
2018 | 2018 |
|
IT Decision Makers and Key Stakeholders at CNN
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by CNN Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from CNN IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the CNN digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD CNN Technographics
CNN is a Media organization based in United States,
with around 7000 employees and annual revenues of $1.80 billion.
CNN operates a diverse technology stack with applications such as
Oracle PeopleSoft ERP, Humanity Employee Scheduling and Quantcast Measure,
covering areas like ERP Financial, Workforce Scheduling and Marketing Analytics.
CNN has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Humanity and Quantcast.
CNN recently adopted applications including
Quantcast Measure in 2021, Humanity Employee Scheduling in 2019 and Kyriba Treasury in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of CNN’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates CNN’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete CNN technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.