Cadline
Cadline House Drake Avenue,
Staines-upon-Thames, TW18 2AP,
United Kingdom
Staines-upon-Thames, TW18 2AP,
United Kingdom
44 17 8441-9922
Professional Services
Cadline Technographics
Cadline Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cadline and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 126 Cadline employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cadline has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2019, Pubble for Chatbots and Conversational AI in 2018, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cadline is running and its propensity to invest more and deepen its relationship with Oracle , Pubble , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cadline revenues, which have grown to $47.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cadline intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cadline Tech Stack and Enterprise Applications
Cadline ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2019 | 2019 |
In 2019 Cadline implemented Oracle NetSuite ERP to support finance and accounting operations, aligning the deployment with the ERP Financial category. The engagement centered on day to day accounts work within the finance function and was executed as a cloud based Oracle NetSuite ERP deployment supporting core transactional finance processes.
Configuration and functional use focused on accounts payable and accounts receivable workflows, including entering supplier invoices and credit notes, completing payment runs, and updating customer information. The implementation used NetSuite capabilities for bank reconciliation across GBP and EUROs, supplier statement matching, and payment processing to ensure payments were made in line with agreed terms. Routine activities included reconciliations to larger suppliers, resolving invoice queries via email and phone, and offering direct debit options to clients to improve collection timing.
Operational scope covered the accounts department and Financial Controller level work, with the resource liaising directly with suppliers and clients to validate invoices and statements. The workstream supported a process initiative to move the accounts department toward an 85 percent paperless state, contributing to workflow standardization and document handling changes. No external system integrations are specified in the record, the narrative is confined to native Oracle NetSuite ERP capabilities and in-application transaction handling.
The assignment began as a short term position and was extended into an ongoing role before it concluded due to the Covid 19 lockdown. Cadline Oracle NetSuite ERP ERP Financial supported routine payment processing, supplier reconciliation, customer data maintenance, and paperless accounts efforts during the period of engagement.
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Cadline AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Pubble | Legacy | Pubble | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Cadline deployed Pubble in the Chatbots and Conversational AI category on its public website. Cadline implemented Pubble as a web-embedded conversational interface to support customer-facing interactions and capture inbound sales and support inquiries through on-site chat.
The Pubble application was configured as a site widget with conversational flow tooling, FAQ automation, and human handover capabilities consistent with Chatbots and Conversational AI deployments. Configuration activities focused on conversational UI customization, placement within the website information architecture, and session routing rules to direct complex queries to human agents.
Operational scope was limited to web-facing functions, aligning the Cadline Pubble Chatbots and Conversational AI deployment with front-office teams such as customer support and sales. Governance emphasized editorial control of bot content and escalation rules for human handover, managed through the Pubble application and embedded chat administration features.
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Cadline Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Cadline implemented Microsoft 365 to provide core Collaboration services across the firm. Cadline is using Microsoft 365 on their website, indicating a tenant based cloud deployment that surfaces Microsoft 365 capabilities externally as well as internally.
The implementation uses a cloud hosted SaaS architecture to deliver enterprise email, cloud document management, team chat and meeting capabilities consistent with Microsoft 365. Configuration work likely included tenant provisioning, centralized user provisioning and role based access, and the creation of shared document libraries and collaborative sites to support professional services project work and internal knowledge sharing. Governance emphasis is on access control and content lifecycle policies to manage Collaboration usage across internal teams and client facing communications.
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Cadline CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Cadline IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Cadline
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Cadline Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cadline IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cadline digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Cadline Technographics
Cadline is a Professional Services organization based in United Kingdom,
with around 126 employees and annual revenues of $47.0 million.
Cadline operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Pubble and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Cadline has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Pubble and Microsoft.
Cadline recently adopted applications including
Oracle NetSuite ERP in 2019, Zendesk Service in 2019 and SendPulse Email Campaigns in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cadline’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cadline’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cadline technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.