Sandton, n/a,
South Africa
CallTracking Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by CallTracking and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 CallTracking employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CallTracking has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, Calltracking Platform for Call Tracking and Recording in 2016, Hetzner for Application Hosting and Computing Services in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CallTracking is running and its propensity to invest more and deepen its relationship with Google , Calltracking , Hetzner or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CallTracking revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CallTracking intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Calltracking | Legacy | Calltracking Platform | Call Tracking and Recording | CRM | n/a | 2016 | 2016 |
In 2016 CallTracking implemented Calltracking Platform, deploying a Call Tracking and Recording application on its corporate website https://www.calltracking.co.za/. The implementation was executed for a South Africa based professional services firm with approximately 10 employees, focused on capturing and attributing inbound calls generated by online traffic. Calltracking Platform is the named application used to instrument web-to-call workflows for the organization.
The deployment used core Call Tracking and Recording capabilities, including dynamic number insertion for website sessions, call routing to sales and service staff, and continuous call recording. The configuration emphasized session-level attribution and reporting, with an analytics dashboard and scheduled reporting configured to surface campaign and channel performance tied to inbound voice interactions. Standard call tracking modules were provisioned to operate at the website channel rather than across multiple sites.
Operational coverage centered on marketing and sales workflows, where inbound call data was used to triage leads and inform outreach. Web page instrumentation was applied to capture source and campaign metadata alongside call records, enabling the Calltracking Platform to associate calls with online touchpoints. Administration and configuration were handled through a centralized account console, with user access scoped to marketing and operations staff within the small company structure.
Governance was organized around a compact administration model, with configuration changes and reporting ownership retained by internal marketing operations. Call recording and attribution data supported routine quality review and campaign analysis, with data management conducted through the application console. The narrative reflects a website-first Call Tracking and Recording deployment using Calltracking Platform in 2016 by CallTracking.
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Tag Management | CRM |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hetzner | Legacy | Hetzner | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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