Candid Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Candid and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Candid employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Candid has purchased the following applications: Symprex for Collaboration in 2021, Google Hosted Libraries for Content Delivery Network in 2022, Adhese for Digital Advertising Platform in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Candid is running and its propensity to invest more and deepen its relationship with Symprex , Google , jsDelivr or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Candid revenues, which have grown to $38.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Candid intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Symprex | Legacy | Symprex | Collaboration | Collaboration | n/a | 2021 | 2021 |
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Legacy | Google Hosted Libraries | Content Delivery Network | IaaS | n/a | 2022 | 2022 | |||
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Adhese | Legacy | Adhese | Digital Advertising Platform | CRM | Adswag | 2024 | 2024 | In 2024, Candid adopted Adhese to build the Candid Amplify online marketplace for display, video, audio and native inventory. The deployment uses Adhese and references the Apps Category . The implementation was configured as a self-service marketplace integration, with inferred functional modules for inventory cataloging, ad unit and creative management, campaign booking and yield controls, pricing rules and aggregated impression pools. Adhese was used to expose large impression pools across display, video, audio and native formats, and the Adhese platform was configured to support marketplace order flows and standardized reporting outputs. Adswag managed campaign operations and invoicing as the implementation partner, integrating operational workflows between ad operations and finance teams. The engagement covered marketing and advertising operations in the Netherlands, with Adswag operationalizing campaign trafficking, billing runs and invoice delivery tied to Adhese marketplace transactions. Governance centered on centralizing marketplace controls and operational handoff to Adswag, with process changes that delegated day to day campaign operations and invoicing to the partner while Candid retained marketplace configuration and inventory strategy. The implementation delivered immediate access to larger impression pools, improved campaign performance and streamlined reporting and invoicing as reported by the project team. | |
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Marketing Analytics | CRM |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2021 | 2021 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2023 | 2023 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Professional Services Automation | ERP Services and Operations |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2024 | 2024 |
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