Adswag
Adswag, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Adswag collaboration with software players such as Adhese empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
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| Adswag | Adhese | Adhese | Digital Advertising Platform | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
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Candid | Media | 250 | $38M | Netherlands | Adhese | Adhese | Digital Advertising Platform | 2024 | In 2024, Candid adopted Adhese to build the Candid Amplify online marketplace for display, video, audio and native inventory. The deployment uses Adhese and references the Apps Category . The implementation was configured as a self-service marketplace integration, with inferred functional modules for inventory cataloging, ad unit and creative management, campaign booking and yield controls, pricing rules and aggregated impression pools. Adhese was used to expose large impression pools across display, video, audio and native formats, and the Adhese platform was configured to support marketplace order flows and standardized reporting outputs. Adswag managed campaign operations and invoicing as the implementation partner, integrating operational workflows between ad operations and finance teams. The engagement covered marketing and advertising operations in the Netherlands, with Adswag operationalizing campaign trafficking, billing runs and invoice delivery tied to Adhese marketplace transactions. Governance centered on centralizing marketplace controls and operational handoff to Adswag, with process changes that delegated day to day campaign operations and invoicing to the partner while Candid retained marketplace configuration and inventory strategy. The implementation delivered immediate access to larger impression pools, improved campaign performance and streamlined reporting and invoicing as reported by the project team. |
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Buyer Intent: Companies Evaluating Adswag Services
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