Basingstoke, RG24 8LJ,
United Kingdom
Capricorn Automotive Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Capricorn Automotive and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Capricorn Automotive employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Capricorn Automotive has purchased the following applications: Capita Workforce Management for Workforce Management in 2009, Hexagon JAVELIN MRP for Manufacturing ERP in 2007, onWebChat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Capricorn Automotive is running and its propensity to invest more and deepen its relationship with AdvancedAdvT , Hexagon , onWebChat or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Capricorn Automotive revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Capricorn Automotive intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AdvancedAdvT | Legacy | Capita Workforce Management | Workforce Management | HCM | n/a | 2009 | 2009 |
In 2009 Capricorn Automotive implemented Capita Workforce Management following a 2008 selection and purchase process that targeted an integrated workforce solution for the company’s roughly 50 staff. The deployment of Capita Workforce Management was positioned as the chosen Workforce Management application after an evaluation that emphasized intelligent timekeeping, HR functionality, and integrated access control.
The implementation delivered an integrated Intelligent Time, HR and Access Control system, with configuration work to tailor time and attendance rules, HR records handling, and site access workflows to Capricorn Automotive’s precise requirements. Capita Workforce Management was configured to support core time and attendance processing, employee record management, and physical access control functions, reflecting typical Workforce Management functional modules.
Operationally the system covered site-level workforce administration at Capricorn’s main facility and was adopted by HR and operations as a primary tool for attendance and access control. A year after purchase and implementation Capricorn Automotive expanded into a larger site at its current Basingstoke location and extended the Capita Workforce Management footprint through the acquisition of additional hardware and software services. The Time and Attendance functionality became an embedded part of organizational practice and was used to scale workforce controls as the site expanded.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hexagon | Legacy | Hexagon JAVELIN MRP | Manufacturing ERP | ERP Services and Operations | n/a | 2007 | 2007 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| onWebChat | Legacy | onWebChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Capricorn Automotive deployed onWebChat on its public website. onWebChat is a Chatbots and Conversational AI implementation delivered as a client-side web chat widget paired with a cloud-hosted conversational engine, providing automated conversational flows, FAQ handling, and lead capture on the dealer site.
Operational coverage is the company website serving United Kingdom customers, with configuration and content management performed by internal marketing and customer support staff through onWebChat administration tools. Governance emphasized lightweight operational controls for conversational content and flow updates rather than extensive workflow reengineering, and the deployment was kept as a web-embedded module without named backend system integrations, positioning Capricorn Automotive onWebChat Chatbots and Conversational AI to support online customer engagement, lead capture, and first line service interactions across its digital storefront.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2018 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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