Cardlytics
675 Ponce de Leon Avenue NE,
Atlanta, 30308, GA,
United States
Atlanta, 30308, GA,
United States
1 312-549-5000
Professional Services
Cardlytics Technographics
Cardlytics Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cardlytics and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 591 Cardlytics employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cardlytics has purchased the following applications: Greenhouse ATS for Applicant Tracking System in 2017, MicroStrategy ONE Analytics for Analytics and BI in 2013, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cardlytics is running and its propensity to invest more and deepen its relationship with Greenhouse , MicroStrategy , IBM or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cardlytics revenues, which have grown to $267.1 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cardlytics intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cardlytics Tech Stack and Enterprise Applications
Cardlytics HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, Cardlytics implemented Greenhouse ATS on its website as its primary Applicant Tracking System to centralize recruiting activity for a roughly 591 person professional services organization. The Greenhouse ATS deployment is visible on Cardlytics public career pages and serves as the front end for job postings and candidate intake, aligning web-originated applicants with internal recruiting workflows.
The Greenhouse ATS configuration at Cardlytics emphasizes standard applicant tracking capabilities including job requisition management, career site integration, candidate tracking, interview orchestration and scorecards, and offer workflow support. Automation of candidate status updates and notification templates are used to streamline recruiter and hiring manager workstreams, while reporting dashboards provide recruiting pipeline visibility.
Operational responsibility for the Greenhouse ATS rests with Cardlytics recruiting and HR teams, and the system is embedded into the corporate hiring process to manage sourcing through offer stages. Governance focused on structured hiring workflows, role based access controls for recruiters and hiring managers, and standardized interview kits and scorecards to ensure consistency across openings.
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Cardlytics Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MicroStrategy | Legacy | MicroStrategy ONE Analytics | Analytics and BI | Analytics and BI | n/a | 2013 | 2018 |
In 2013, Cardlytics implemented MicroStrategy ONE Analytics as its core Analytics and BI platform to support reporting and dashboarding for the companys loyalty solution for financial institutions. The implementation was developed against an environment that included Vertica, MicroStrategy, SQL Server 2012 and 2008R2, SSAS, SSRS, and SharePoint, supporting marketing, product development, finance, and operations stakeholders.
MicroStrategy ONE Analytics was configured to deliver interactive dashboards, operational reports, and ad hoc analytics. The effort included designing new data marts in Vertica and migrating existing data marts and an operational data store from SQL Server, while ETL orchestration and transformation logic was implemented with SQL Server Integration Services. SSAS cubes and SSRS reports were developed in parallel with MicroStrategy dashboards, and Power Pivot and Excel were used for analyst self-service and exploratory analysis.
Integrations were implemented with Product Development systems, including interfacing with Sales Force apps and mobile applications to surface offer performance and customer engagement metrics. Dashboards and analytics reports were published to SharePoint to centralize stakeholder access, and database administration covered Financial Institution databases alongside an ongoing data center migration effort.
Governance and rollout activities centered on documenting business requirements and translating them into technical specifications, with the Sr. BI Architect coordinating data warehouse design, migration sequences, and ETL maintenance. MicroStrategy ONE Analytics served as the primary Analytics and BI platform, orchestrating dashboard distribution, operational reporting, and analytics workflows across the organization.
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Data Warehouse | Analytics and BI |
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2018 | 2018 |
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Cardlytics Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Cardlytics implemented Microsoft 365 as its Collaboration platform. The deployment positioned Microsoft 365 at the center of corporate productivity and communication for the company, with Microsoft 365 supporting email, document collaboration, and real-time meetings across the organization.
The implementation encompassed core Microsoft 365 capabilities including Exchange Online for enterprise email, SharePoint Online for intranet and document management, OneDrive for Business for individual file storage, Microsoft Teams for persistent chat and meetings, and the Office desktop and web applications for content creation. Configuration work focused on tenant-level settings, mailbox provisioning, SharePoint site structure and Teams governance to standardize collaboration and content lifecycle management.
Cardlytics signals public usage of Microsoft 365 components on its corporate website, indicating the platform is part of its external and internal digital footprint. Operational coverage extended across corporate departments typical to a professional services firm, applying Collaboration tools to finance, marketing, sales and product teams to support cross-functional workflows and knowledge sharing.
Governance centered on centralized administration of the Microsoft 365 tenant, role-based access controls, and policy-driven provisioning and retention rules to enforce information governance and collaboration boundaries. The implementation narrative is centered on Microsoft 365 as the Collaboration application for Cardlytics and reflects a cloud-first, tenant-managed approach to enterprise collaboration.
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Cardlytics CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Loyalty | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Cardlytics ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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Cardlytics IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Data Warehouse Appliance | IaaS |
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2018 | 2018 |
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Database Management | IaaS |
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2015 | 2015 |
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Cardlytics CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Cardlytics
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Cardlytics Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cardlytics IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cardlytics digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Cardlytics Technographics
Cardlytics is a Professional Services organization based in United States,
with around 591 employees and annual revenues of $267.1 million.
Cardlytics operates a diverse technology stack with applications such as
Greenhouse ATS, MicroStrategy ONE Analytics and Microsoft 365,
covering areas like Applicant Tracking System, Analytics and BI and Collaboration.
Cardlytics has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Greenhouse, MicroStrategy and Microsoft.
Cardlytics recently adopted applications including
Boogi Rewards in 2023, Demandbase ABX Cloud in 2021 and MediaMath in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cardlytics’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cardlytics’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cardlytics technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.