Carleton Equipment
4704 South 29th Street,
Kalamazoo, 49048, MI,
United States
Kalamazoo, 49048, MI,
United States
1 888-380-6420
Distribution
Carleton Equipment Technographics
Carleton Equipment Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Carleton Equipment and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Carleton Equipment employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Carleton Equipment has purchased the following applications: PayPal Braintree for Payment Processing in 2020, CSI Charter ASPEN Business Management System for Business Process Management in 2009, Tidio Live Chat for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Carleton Equipment is running and its propensity to invest more and deepen its relationship with PayPal , Apple , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Carleton Equipment revenues, which have grown to $55.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Carleton Equipment intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Carleton Equipment Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Braintree | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Constellation Software Inc. | Legacy | CSI Charter ASPEN Business Management System | Business Process Management | ERP Services and Operations | n/a | 2009 | 2009 |
In 2009, Carleton Equipment implemented the CSI Charter ASPEN Business Management System to manage finance, parts, service and CRM across multiple locations, adopting a Business Process Management platform to scale operations. The deployment was provided by Constellation Software Inc. and focused on consolidating transactional and reporting processes for a mid market distributor based in Michigan, United States.
The CSI Charter ASPEN Business Management System configuration included core finance modules for accounting and reporting, parts operations modules to handle inventory and parts transactions, service management capabilities to support field and shop workflows, and CRM functionality to track customer interactions. Configuration work emphasized business process orchestration and standardized workflows across the finance, parts and service functions to improve operational predictability.
The vendor case study and vendor site indicate the deployment included integrated CRM use with TargetCRM, making the CRM layer part of the overall application footprint. The rollout covered multiple sites within Carleton Equipment, centralizing reporting visibility and aligning parts and service data flows to the CSI Charter ASPEN Business Management System.
Post rollout governance established shared reporting and operational controls across departments, with process changes concentrated in parts and service operations. The vendor case study reports improved parts department efficiency and better reporting visibility following the rollout, outcomes reflected in the implemented Business Process Management configuration.
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Dealership Management | ERP Services and Operations |
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2024 | 2024 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tidio | Legacy | Tidio Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2019 | 2019 |
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Web Content Management | Content Management |
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2017 | 2017 |
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Web Content Management | Content Management |
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2019 | 2019 |
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Web Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2023 | 2023 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2025 | 2025 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Brand Management | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2025 | 2025 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics, Lead Generation | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2015 | 2015 |
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Tag Management | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2019 | 2019 |
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Apps Development | PaaS |
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2020 | 2020 |
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Apps Development | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2004 | 2004 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
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2016 | 2016 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2020 | 2020 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2025 | 2025 |
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IT Decision Makers and Key Stakeholders at Carleton Equipment
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Carleton Equipment Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Carleton Equipment IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Carleton Equipment digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Carleton Equipment Technographics
Carleton Equipment is a Distribution organization based in United States,
with around 120 employees and annual revenues of $55.0 million.
Carleton Equipment operates a diverse technology stack with applications such as
PayPal Braintree, CSI Charter ASPEN Business Management System and Tidio Live Chat,
covering areas like Payment Processing, Business Process Management and Chatbots and Conversational AI.
Carleton Equipment has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PayPal, Constellation Software Inc. and Tidio.
Carleton Equipment recently adopted applications including
Shopify in 2025, The Trade Desk in 2025 and Lead Forensics in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Carleton Equipment’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Carleton Equipment’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Carleton Equipment technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.