Carleton Equipment
4704 South 29th Street,
Kalamazoo, 49048, MI,
United States
Kalamazoo, 49048, MI,
United States
1 888-380-6420
Distribution
Carleton Equipment Technographics
Carleton Equipment Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Carleton Equipment and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Carleton Equipment employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Carleton Equipment has purchased the following applications: CDW Hosting for Application Hosting and Computing Services in 2012, New Relic APM for Application Performance Management in 2017, reCAPTCHA for Application Security (AppSec) in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Carleton Equipment is running and its propensity to invest more and deepen its relationship with CDW Corporation , Amazon Web Services (AWS) , New Relic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Carleton Equipment revenues, which have grown to $55.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Carleton Equipment intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Carleton Equipment Data, Technology Stack, and Enterprise Applications
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| CDW Corporation | Legacy | CDW Hosting | Application Hosting and Computing Services | IaaS | n/a | 2012 | 2012 | In 2012, Carleton Equipment provisioned CDW Hosting to support its public website, placing the deployment within the Application Hosting and Computing Services category. CDW Hosting is explicitly used on the Carleton Equipment website to host customer-facing content and digital storefront pages, establishing hosted infrastructure for web delivery and site availability. The implementation is focused on delivering a managed hosting environment rather than in-house web server management. Core capabilities implemented through CDW Hosting include server and application provisioning, managed monitoring and alerting, scheduled backups and recovery, SSL certificate management, DNS provisioning, and HTTP content delivery and caching to support site performance. Operational ownership resides with Carleton Equipment IT and web teams, who manage content deployment workflows, coordinate incident response and change management with the hosting service, and enforce hosting governance such as access control and backup schedules. The configuration supports marketing and online sales functions by ensuring continuous availability of customer-facing digital channels through the CDW Hosting Application Hosting and Computing Services deployment. | |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2004 | 2004 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2017 | 2017 | ||
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Legacy | reCAPTCHA | Application Security (AppSec) | CyberSecurity | n/a | 2020 | 2020 | |||
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2018 | 2018 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2025 | 2025 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2019 | 2019 |
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Web Content Management | Content Management |
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2017 | 2017 |
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Web Content Management | Content Management |
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2019 | 2019 |
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Web Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Apps Development | PaaS |
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2019 | 2019 |
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Apps Development | PaaS |
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2020 | 2020 |
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Apps Development | PaaS |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Brand Management | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2025 | 2025 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics, Lead Generation | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2025 | 2025 |
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Tag Management | CRM |
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2015 | 2015 |
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Tag Management | CRM |
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2018 | 2018 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Business Process Management | ERP Services and Operations |
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2009 | 2009 |
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Dealership Management | ERP Services and Operations |
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2024 | 2024 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2023 | 2023 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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eCommerce | eCommerce |
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2025 | 2025 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Carleton Equipment
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Carleton Equipment Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Carleton Equipment Technographics
Carleton Equipment is a Distribution organization based in United States,
with around 120 employees and annual revenues of $55.0 million.
Carleton Equipment operates a diverse technology stack with applications such as
CDW Hosting, New Relic APM and reCAPTCHA,
covering areas like Application Hosting and Computing Services, Application Performance Management and Application Security (AppSec).
Carleton Equipment has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as CDW Corporation, New Relic and Google.
Carleton Equipment recently adopted applications including
Cloudflare CDN in 2025, Brand CDN in 2025 and Shopify CDN in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Carleton Equipment’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Carleton Equipment’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Carleton Equipment technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.