Carlton & United Breweries
2 Southbank Blvd, Southbank,
Melbourne, 3006, VIC,
Australia
Melbourne, 3006, VIC,
Australia
61 3 8626 2000
Consumer Packaged Goods
Carlton & United Breweries Technographics
Carlton & United Breweries Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Carlton & United Breweries and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1700 Carlton & United Breweries employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Carlton & United Breweries has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2013, PageUp ATS for Applicant Tracking System in 2021, SAP Concur Travel for Travel Management in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Carlton & United Breweries is running and its propensity to invest more and deepen its relationship with SAP , Visa , PageUp or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Carlton & United Breweries revenues, which have grown to $650.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Carlton & United Breweries intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Carlton & United Breweries Tech Stack and Enterprise Applications
Carlton & United Breweries ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP Financial Management | n/a | 2013 | 2013 |
In 2013, Carlton & United Breweries implemented SAP ERP ECC 6.0 as part of its SAP supply chain initiative. The SAP ERP ECC 6.0 deployment is categorized under ERP Financial and served as the transactional and master data foundation supporting finance and supply chain business functions.
The implementation emphasized master data management alongside core financial and logistics modules, with configuration work focused on Financial Accounting and Controlling, materials and inventory management, procurement, and order-to-cash workflows consistent with an ERP Financial implementation. SAP ERP ECC 6.0 was instrumented to provide canonical master records and transactional integrity for downstream planning and execution processes.
Integrations were explicitly established between SAP ERP ECC 6.0, SAP APO, and SAP IBP to align demand and supply planning with transactional data, and master data reconciliation flows were implemented between ECC, APO and IBP. Governance was led by a Master Data Lead who instituted ownership models, data validation rules, and cross-functional processes to align finance and supply chain teams at Carlton & United Breweries.
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Expense Management | ERP Financial Management |
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2008 | 2008 |
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Expense Management | ERP Financial Management |
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2013 | 2013 |
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Carlton & United Breweries HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PageUp | Legacy | PageUp ATS | Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021 Carlton & United Breweries implemented PageUp ATS, an Applicant Tracking System, on its public career site. PageUp ATS is provisioned as the primary applicant intake and candidate management engine embedded into the CUB website to publish roles and capture applications through the corporate careers experience.
The implementation configures standard Applicant Tracking System capabilities, including job posting and requisition management, candidate pipelines and workflow automation, resume parsing and application screening, and recruitment reporting to support recruiting and HR functions. Governance emphasizes career site publishing controls and structured hiring workflows so that PageUp ATS serves as the central source for candidate records, application status tracking, and recruitment activity orchestration.
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Core HR | HCM |
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2004 | 2005 |
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Core HR | HCM |
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2016 | 2016 |
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Core HR | HCM |
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2018 | 2018 |
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Payroll | HCM |
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2016 | 2016 |
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Time and Attendance | HCM |
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2018 | 2018 |
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Workforce Management | HCM |
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2016 | 2016 |
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Workforce Management | HCM |
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2015 | 2015 |
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Carlton & United Breweries ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Travel | Travel Management | ERP Services and Operations | n/a | 2013 | 2013 |
In 2013, Carlton & United Breweries implemented SAP Concur Travel as their Travel Management application to centralize travel booking, policy enforcement, and travel data capture. The deployment targeted corporate travel workflows for a 1700 employee consumer packaged goods company, with configuration focused on booking approvals, policy controls, and consolidated travel reporting.
Configuration work emphasized travel booking workflows, configurable policy rules, and audit-ready reporting capabilities within SAP Concur Travel. Implementation activities were aligned with existing T&E activities for the SAP T&E Expense Management module and with ongoing Spendvision corporate card administration, which managed about 800 corporate cards, preserving established card reconciliation and expense capture processes.
Operational governance included in-house training for Expense Management and travel users, ongoing process automation improvements, and centralized compliance reporting and audit escalation into Finance and Accounts Payable. Rollout and steady-state operations relied on established stakeholder relationships across internal teams and external providers to maintain controls, reporting, and user support for SAP Concur Travel.
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Carlton & United Breweries Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Carlton & United Breweries eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2018 | 2018 |
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Carlton & United Breweries CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2011 | 2011 |
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Carlton & United Breweries ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Carlton & United Breweries PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Carlton & United Breweries IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Carlton & United Breweries CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2021 | 2021 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Carlton & United Breweries
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Carlton & United Breweries Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Carlton & United Breweries IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Carlton & United Breweries digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Carlton & United Breweries Technographics
Carlton & United Breweries is a Consumer Packaged Goods organization based in Australia,
with around 1700 employees and annual revenues of $650.0 million.
Carlton & United Breweries operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, PageUp ATS and SAP Concur Travel,
covering areas like ERP Financial, Applicant Tracking System and Travel Management.
Carlton & United Breweries has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and PageUp.
Carlton & United Breweries recently adopted applications including
PageUp ATS in 2021, Cisco Webex Meetings in 2021 and Microsoft 365 in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Carlton & United Breweries’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Carlton & United Breweries’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Carlton & United Breweries technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.