Carousell Pte Ltd
Carousell Pte Ltd Technographics
Carousell Pte Ltd Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Carousell Pte Ltd and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 675 Carousell Pte Ltd employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Carousell Pte Ltd has purchased the following applications: Xero for ERP Financial in 2017, Greenhouse ATS for Applicant Tracking System in 2017, Insider Connect for Customer Data Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Carousell Pte Ltd is running and its propensity to invest more and deepen its relationship with Xero , Oracle , Stripe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Carousell Pte Ltd revenues, which have grown to $157.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Carousell Pte Ltd intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Carousell Pte Ltd Tech Stack and Enterprise Applications
Carousell Pte Ltd ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Xero | Legacy | Xero | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017, Carousell Pte Ltd implemented Xero as its ERP Financial platform to manage post-transaction billing and accounts receivable workflows. The deployment established Xero as the primary tool where teams generate invoices via Xero and chase payment after deals are transacted, aligning billing activity with deal closure processes.
Xero was configured to support invoice creation, payment status tracking, and collections workflow automation, centralizing billing procedures for finance and sales operations. Governance emphasized role-based access for finance staff and standardized accounts receivable procedures, with Xero acting as the system of record in the ERP Financial domain for transactional billing and collections.
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ERP Financial | ERP |
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2018 | 2019 |
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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Carousell Pte Ltd HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, Carousell Pte Ltd implemented Greenhouse ATS, an Applicant Tracking System, to support Talent Acquisition and Recruitment strategies across APAC. The deployment targeted the recruiting function within HR, supporting an average of 50 to 60 hires per year and formalizing campus recruitment and employer branding activities.
Greenhouse ATS was configured to manage job requisitions, candidate pipelines, interview scheduling, and collaboration workflows, and included Analysis & Data dashboards to surface recruiting metrics and pipeline visibility. Configuration emphasized stakeholder partnership workflows, enabling hiring managers and external recruiters to coordinate on requisitions, candidate assessment, and interview scorecards.
Integrations consolidated candidate sources with external recruitment agencies and multiple job boards and hiring platforms, centralizing application intake and tracking across regional teams. Operational coverage focused on APAC hiring teams and HR business partners, unifying candidate data, feedback, and interview scheduling across sites.
Governance established structured hiring workflows and stakeholder partnership models to standardize requisition approvals and interview processes, with dashboards used for ongoing recruitment planning. The Greenhouse ATS implementation is cited as having helped the company grow twofold and to sustain the stated average hiring volume, aligning the Carousell Greenhouse ATS Applicant Tracking System with its Talent Acquisition business function.
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Performance and Goal Management | HCM |
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2019 | 2019 |
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Carousell Pte Ltd CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Insider One | Legacy | Insider Connect | Customer Data Platform | CRM | n/a | 2020 | 2020 |
In 2020, Carousell Pte Ltd deployed Insider Connect on its public website. Insider Connect functions as the Customer Data Platform for web event capture and the assembly of unified customer profiles, with the application embedded in the website front end to support real-time behavioral data collection and audience activation.
The implementation leverages core Customer Data Platform capabilities including event ingestion, identity resolution, audience segmentation, and personalization orchestration, configured to drive website-driven activation and behavioral audiences. Operational ownership is concentrated in marketing, growth, and product teams, with deployment patterns that incorporate tracking and audience activation workflows and data governance controls such as consent capture tied to web tracking flows.
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Carousell Pte Ltd Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2018 | 2019 |
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Supplier Relationship Management | Procurement |
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2018 | 2018 |
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Carousell Pte Ltd IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Carousell Pte Ltd CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Application Firewalls (WAF) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Carousell Pte Ltd
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Co-founder CTO | CXO | Finance | |
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Finance Operations Manager | Manager | Finance | |
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CEO | CXO | Finance | |
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Chief Technology Officer | CXO | IT | |
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Information Technology Associate | Manager | IT | |
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Co-founder | CXO | Finance | |
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Vice President Finance | VP | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Apps Being Evaluated by Carousell Pte Ltd Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Carousell Pte Ltd IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Carousell Pte Ltd digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Carousell Pte Ltd Technographics
Carousell Pte Ltd is a Retail organization based in Singapore,
with around 675 employees and annual revenues of $157.0 million.
Carousell Pte Ltd operates a diverse technology stack with applications such as
Xero, Greenhouse ATS and Insider Connect,
covering areas like ERP Financial, Applicant Tracking System and Customer Data Platform.
Carousell Pte Ltd has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Xero, Greenhouse and Insider One.
Carousell Pte Ltd recently adopted applications including
Adyen in 2021, Xandr Invest (ex AppNexus DSP) in 2021 and Nielsen Marketing Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Carousell Pte Ltd’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Carousell Pte Ltd’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Carousell Pte Ltd technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.