CARU Containers
Havenstraat 23,
Schiedam, 3195ND,
Netherlands
Schiedam, 3195ND,
Netherlands
31 10 491 4444
Distribution
CARU Containers Technographics
CARU Containers Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by CARU Containers and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 CARU Containers employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CARU Containers has purchased the following applications: Contentful Content Platform for Web Content Management in 2021, Hotjar for Customer Experience in 2017, Mendix for Apps Development in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CARU Containers is running and its propensity to invest more and deepen its relationship with Contentful GmbH , Contentsquare , Intercom or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CARU Containers revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CARU Containers intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CARU Containers Tech Stack and Enterprise Applications
CARU Containers Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentful GmbH | Legacy | Contentful Content Platform | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, CARU West Gulf Containe implemented Contentful Content Platform to manage the company website and centralize web content authoring. The Contentful Content Platform is deployed as a Web Content Management solution, operating in a headless CMS architecture that delivers structured content to the public-facing site via API-driven content delivery.
The implementation leverages core Web Content Management capabilities including content modeling for product and marketing pages, asset management for images and documents, and editorial workflows for staged publishing. Contentful Content Platform hosts environment separation and preview capabilities typical of API-first content platforms, enabling content editors to create, version, and publish structured entries that are consumed by the site front end.
Operational scope is focused on the corporate website, where content authoring and publishing responsibilities were centralized under marketing and operations stakeholders. Governance was formalized through role-based access controls, content type schemas, and defined publishing workflows to standardize the content lifecycle within Contentful Content Platform.
|
CARU Containers CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017 CARU West Gulf Containe implemented Hotjar on its public website. Hotjar is used as part of the company’s Customer Experience tooling to capture visitor behavior, session interactions, and on site feedback across product and contact pages.
The deployment is a client side tag embedded in the website HTML to enable heatmaps, session recordings, and feedback widgets, configured to collect behavioral analytics and qualitative feedback. Operational coverage is focused on the company website and supports marketing and customer engagement functions, with data capture governed through tag configuration and site consent controls.
|
|
|
|
|
Customer Support | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
CARU Containers PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mendix Technology | Legacy | Mendix | Apps Development | PaaS | The Orange Force | 2022 | 2022 |
In 2022, CARU Containers initiated a Mendix implementation to build a custom ERP called Nova, deploying the project under the Apps Development category to support its global container sales and rental operations. The program was driven by a need to consolidate order and inventory workflows, and CARU moved from a prior OutSystems initiative to partner with Mendix and The Orange Force to accelerate delivery and reduce system complexity.
The Nova implementation consolidated core functional modules into a single Mendix application, including sales order management, rental agreement workflows, transport order orchestration, inventory and stock operations, and maintenance workspaces. Development prioritized hundreds of custom role-based views that mirror how sales, maintenance, and operations teams work day to day, with iterative feedback loops used to refine configuration, user interfaces, and process automation.
Data migration and integration work was executed by The Orange Force, with active, essential records imported into Nova and historical data exposed through Power BI for reporting and archival access. The project scoped integrations with CARU’s CRM and external systems, and future integrations under development include a customer portal, web shop linkage, and real-time container tracking, all built on Mendix to enable API-driven connectivity and extensible Apps Development capabilities.
Governance emphasized people-first change management, with weekly demos, regular touchpoints between business and IT, and retention of the core development team to maintain continuity and ownership. Business users across the Netherlands, United States, Canada, and Brazil participated heavily in testing and requirements prioritization, the new system is reported to be used by teams for approximately 95 percent of their daily tasks, and ten months after starting development the program is on track for an August 2025 go-live.
|
|
|
|
|
Transactional Email | PaaS |
|
2018 | 2018 |
|
CARU Containers IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
IT Decision Makers and Key Stakeholders at CARU Containers
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by CARU Containers Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from CARU Containers IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the CARU Containers digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD CARU Containers Technographics
CARU Containers is a Distribution organization based in Netherlands,
with around 70 employees and annual revenues of $10.0 million.
CARU Containers operates a diverse technology stack with applications such as
Contentful Content Platform, Hotjar and Mendix,
covering areas like Web Content Management, Customer Experience and Apps Development.
CARU Containers has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Contentful GmbH, Contentsquare and Mendix Technology.
CARU Containers recently adopted applications including
Mendix in 2022, Contentful Content Platform in 2021 and Intercom in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of CARU Containers’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates CARU Containers’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete CARU Containers technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.