Hong Kong, n/a,
Hong Kong
Casetagram Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Casetagram and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 90 Casetagram employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Casetagram has purchased the following applications: Klarna Payments for Payment Processing in 2021, Workstem Leave for Absence and Leave Management in 2024, Databricks SQL for AI Database in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Casetagram is running and its propensity to invest more and deepen its relationship with Klarna , PayPal , Workstem or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Casetagram revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Casetagram intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP Financial Management | n/a | 2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2015 | 2015 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workstem | Legacy | Workstem Leave | Absence and Leave Management | HCM | n/a | 2024 | 2024 |
In 2024, Casetify implemented Workstem Leave to centralise HR, attendance and leave management for its Hong Kong operations. Workstem Leave is deployed as an Absence and Leave Management application to automate core leave workflows and consolidate time-off records across the local workforce.
The implementation configured automated leave request submission, multi-step approval workflows and leave balance calculations tied to attendance records and HR master data. Deployment focused on HR self-service, manager approvals and payroll-facing leave reporting, aligning entitlements and accruals to Hong Kong employment rules and standard absence management practices.
The project targeted HR and payroll process automation across Casetify Hong Kong, revising approval routing and reducing manual reconciliation work. According to the project notes, the Workstem Leave deployment produced faster leave approvals and more accurate final pay and ADW calculations, and it reduced manual payroll errors.
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Applicant Tracking System | HCM |
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2022 | 2022 |
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Payroll | HCM |
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2024 | 2024 |
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Workforce Scheduling | HCM |
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2024 | 2024 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Databricks | Legacy | Databricks SQL | AI Database | AI Development | n/a | 2023 | 2023 |
In 2023, Casetagram implemented Databricks SQL as an AI Database to unify global e-commerce, marketing and transactional data into a centralized analytics environment. Databricks SQL serves as the query and semantic layer, enabling ad hoc analysis, scheduled reporting and support for marketing mix modeling and AI-driven personalization across the company's worldwide customer base. The deployment consolidated data ingestion and storage workflows into a single analytics fabric to remove fragmented reporting silos.
The implementation emphasized SQL-native analytics and model operationalization, with Databricks SQL powering analytics queries, reusable feature sets for personalization and the analytical workloads for marketing mix modeling. Data transformation pipelines were standardized using SQL based transformations to reduce ETL complexity and centralize metrics for dashboards. The configuration supported increased dashboard activity and simplified the handoff between analytics and campaign execution.
Operational scope covered e-commerce, marketing and analytics teams serving a worldwide customer base, with Databricks SQL delivering BI views and AI inference features into marketing campaigns and personalized customer experiences. Governance was tightened around centralized query semantics and role based access to analytical datasets to stabilize reporting and control data transformation processes. Casetagram reports double-digit year-over-year growth in repeat-customer revenue, a 20% reduction in data transformation costs and thousands more dashboard views per week following the Databricks SQL deployment.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2014 | 2014 |
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Collaboration | Collaboration |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Partner Relationship Management | CRM |
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2018 | 2018 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2014 | 2014 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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