Melbourne, 3181, VIC,
Australia
Catapult Technographics
Catapult Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Catapult and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 410 Catapult employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Catapult has purchased the following applications: Zendesk Chat for Chatbots and Conversational AI in 2018, Zendesk Explore for Analytics and BI in 2018, Adobe Connect for Audio Video and Web Conferencing in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Catapult is running and its propensity to invest more and deepen its relationship with Zendesk , Adobe Systems , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Catapult revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Catapult intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Catapult Tech Stack and Enterprise Applications
Catapult AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
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Catapult Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Explore | Analytics and BI | Analytics and BI | n/a | 2018 | 2018 |
In 2018, Catapult implemented Zendesk Explore as part of its broader Zendesk deployment to add Analytics and BI capabilities to support its global athlete monitoring business. Catapult is a Melbourne founded sports technology company with 410 employees, its support organization fields roughly 76,000 tickets per year and operates a team of 68 agents across regional offices to serve customers ranging from elite professional athletes to parents using wearables.
The implementation configured Zendesk Explore dashboards alongside core Zendesk capabilities such as Views and the Guide Knowledge Capture app, and extended Zendesk to categorize incoming tickets by customer tier, ticket type, urgency, complexity and product. The deployment included agent-facing dashboards for personalized coaching, operational metrics for staffing decisions, and knowledge management workflows that surfaced high-volume topics into the Help Center to drive self service and reduce repetitive inquiries.
Integrations were explicitly scoped to synchronize Salesforce data into Zendesk so agents could see customer health and coordinate with sales and logistics teams, and the support stack consolidated multichannel intake from phone, chat, email and SMS into a single triage workflow. The operations model supported event monitoring use cases during high-profile sporting events such as FIFA World Cup 2022, where staff monitored stadium anchors and alerted technicians through Zendesk driven triage processes, and the team continues to explore adding Whatsapp messaging and Google Analytics for content effectiveness insights.
Governance centered on tiered SLAs, ticket triage by a regional support coordinator team, and escalation paths to specialist technicians for technical troubleshooting, with Views used to route elite-athlete tickets into higher-priority queues and enforce response commitments. The use of Zendesk Explore delivered measurable operational outcomes reported by Catapult, including a 6.4 self service ratio, a 94 percent CSAT score, an average first response time of 18 minutes compared to a 30 minute target, and an average full resolution time of 4 hours compared to a 48 hour goal, while continuing to instrument dashboards for ongoing coaching and staffing optimization.
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Catapult Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2022 | 2022 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Catapult Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2023 | 2023 |
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Catapult CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Account Based Marketing | CRM |
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2021 | 2021 |
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CRM | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2017 | 2017 |
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Catapult IT Asset Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Asset Management (ITAM), SaaS Spend Management | IT Asset Management |
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2019 | 2019 |
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Catapult PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2022 | 2022 |
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Catapult IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Catapult
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Vice President of Operations | VP | Operations | |
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Customer Success - Tactics & Coaching | CXO | Customer Service | |
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Vice President, Customer Success | VP | Customer Service | |
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User Experience Director | Director | Customer Service | |
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Apps Being Evaluated by Catapult Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||