Manchester, M28 2LX,
United Kingdom
Caterline Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Caterline and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Caterline employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Caterline has purchased the following applications: Microsoft 365 for Collaboration in 2019, ekmPowershop for eCommerce in 2021, EKM Email Marketing for Marketing Automation in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Caterline is running and its propensity to invest more and deepen its relationship with Microsoft , EKM , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Caterline revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Caterline intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| EKM | Legacy | ekmPowershop | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021 Caterline implemented ekmPowershop to provide eCommerce capabilities on their website https://www.mr-blister.com/. The deployment serves a 40 employee United Kingdom manufacturing business and is centered on a hosted storefront approach that exposes an online product catalog and order capture for direct customer sales.
ekmPowershop was configured to manage storefront merchandising, SKU and product attribute management, shopping cart and checkout workflows, tax and shipping rule configuration, and an order management queue used by fulfillment teams. Core eCommerce functional workflows were implemented for product listing management, basket handling, payment capture and order status notification to support day to day sales and fulfillment operations.
Operational ownership is aligned to commercial and operations functions, with internal staff managing product data, pricing and order processing through the ekmPowershop web admin interface. Governance focused on catalog update procedures and standardized order handling workflows to maintain consistency between the online storefront and internal fulfillment processes, with ongoing site management executed via the ekmPowershop control panel.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| EKM | Legacy | EKM Email Marketing | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, Caterline implemented EKM Email Marketing as a Marketing Automation solution on its public website. The deployment concentrated on embedding email capture and campaign management capabilities to support customer engagement for the United Kingdom based manufacturer.
EKM Email Marketing was configured to provide template driven newsletters, list management and segmentation, subscription form embedding, and scheduled campaign automation consistent with Marketing Automation workflows. The configuration emphasized reusable email templates, subscriber segmentation rules, and automated campaign schedules to support recurring communications.
The implementation relied on EKM Email Marketing scripts embedded in website pages to capture opt ins and synchronize subscriber lists to the SaaS platform, enabling the marketing team to manage acquisition and lifecycle messaging. Operational coverage focused on marketing led activities, with the platform servicing customer outreach and order notification touchpoints.
Governance practices were established around consent capture, unsubscribe handling, and campaign scheduling using native subscription management and list hygiene features in EKM Email Marketing. Process changes centered on centralized campaign planning and calendar driven execution to standardize email operations.
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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