CBS Interactive
235 Second Street,
San Francisco, 94105, CA,
United States
San Francisco, 94105, CA,
United States
1 415-344-2000
Media
CBS Interactive Technographics
CBS Interactive Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by CBS Interactive and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 CBS Interactive employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CBS Interactive has purchased the following applications: Stripe Payments for Payment Processing in 2020, Avature CRM for Candidate Relationship Management in 2020, MicroStrategy ONE Analytics for Analytics and BI in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CBS Interactive is running and its propensity to invest more and deepen its relationship with Stripe , Avature , MicroStrategy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CBS Interactive revenues, which have grown to $449.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CBS Interactive intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CBS Interactive Tech Stack and Enterprise Applications
CBS Interactive ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, CBS Interactive implemented Stripe Payments on its website to handle online payment acceptance. The implementation uses Stripe Payments as the Payment Processing layer for site-driven transactions, centralizing card acceptance and digital payment flows for the company's web properties. The deployment supports customer checkout and billing workflows tied to CBS Interactive's online offerings.
Technically the integration follows standard web checkout architecture, combining client-side Stripe.js instrumentation with server-side API calls and webhook event handling to process card transactions and manage tokenized payment methods. Tokenization and gateway routing reduce PCI scope, and webhook-based eventing enables reconciliation and downstream operational processes managed by billing and revenue operations teams. Operational coverage is focused on the corporate website as the point of capture, with Stripe Payments handling authorization, capture, and settlement workflows typical of Payment Processing platforms.
|
CBS Interactive HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avature | Legacy | Avature CRM | Candidate Relationship Management | HCM | n/a | 2020 | 2020 |
In 2020, CBS Interactive implemented Avature CRM as its Candidate Relationship Management platform. The deployment positioned Avature CRM on the corporate careers website to centralize candidate capture and to surface talent pools for ongoing engagement.
The implementation emphasized Candidate Relationship Management modules such as candidate profiles and talent pools, campaign management, segmentation and search capabilities, and automated candidate engagement workflows. Configuration work focused on personalized outreach templates, event and sourcing campaign orchestration, and workflow automation for candidate lifecycle stages consistent with recruiting CRM practices.
Operational coverage was centered on talent acquisition and recruiting teams, with the system embedded into the public careers site to handle inbound candidate interactions and to support recruiter-led sourcing activities. The deployment served recruiting coordinators and hiring managers through centralized candidate records and campaign visibility, aligning on standard data fields and candidate status flows.
Governance measures were implemented to standardize campaign approvals, candidate consent capture on the careers site, and role-based access for recruiting stakeholders. Change efforts concentrated on formalizing candidate engagement workflows and campaign governance to ensure consistent use of Avature CRM across CBS Interactive recruiting operations.
|
CBS Interactive Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MicroStrategy | Legacy | MicroStrategy ONE Analytics | Analytics and BI | Analytics and BI | n/a | 2013 | 2018 |
In 2013, CBS Interactive deployed MicroStrategy ONE Analytics for Analytics and BI to centralize enterprise reporting and self-service analytics. The MicroStrategy ONE Analytics implementation focused on delivering a unified semantic layer, interactive dashboards, and scheduled enterprise reporting to support editorial, product, and marketing decision workflows.
CBS Interactive managed multiple Business Intelligence migration projects during the program, including Omniture to MicroStrategy, MicroStrategy to Omniture, and MicroStrategy to Tableau. These migration efforts encompassed porting metric definitions and report logic, reconciling measurement schemas, and reconfiguring MicroStrategy metadata objects and dashboards to align with destination analytics frameworks.
The deployment used phased rollouts and centralized governance for metadata stewardship, role based access control, and report lifecycle management to standardize metrics across teams. Integration work concentrated on aligning data feeds and analytics outputs between MicroStrategy ONE Analytics and external analytics tools through the migrations, while operational coverage included digital analytics, audience measurement, and marketing performance use cases.
|
CBS Interactive Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2017 | 2017 |
|
|
|
|
|
Collaboration | Collaboration |
|
2013 | 2013 |
|
|
|
|
|
Collaboration | Collaboration |
|
2016 | 2016 |
|
CBS Interactive Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
|
|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
|
|
|
|
|
Web Content Management | Content Management |
|
2021 | 2021 |
|
|
|
|
|
Web Content Management | Content Management |
|
2021 | 2021 |
|
CBS Interactive CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Marketing Automation | CRM |
|
2014 | 2014 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
CBS Interactive ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2016 | 2016 |
|
|
|
|
|
IT Service Management | ITSM |
|
2019 | 2019 |
|
CBS Interactive PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Project Portfolio Management | PPM |
|
2021 | 2021 |
|
CBS Interactive TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2019 | 2019 |
|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2019 | 2019 |
|
CBS Interactive PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
API Management, iPaaS (Integration Platform as a Service) | PaaS |
|
2021 | 2021 |
|
CBS Interactive IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2003 | 2003 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
CBS Interactive CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2019 | 2019 |
|
IT Decision Makers and Key Stakeholders at CBS Interactive
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Lead BI | Manager | Finance | |
|
|
|
Sr.Director, Data Science Services | Director | IT | |
|
|
|
Senior Director, Business Intelligence & Analytics | Director | IT | |
|
|
|
VP & CFO | VP | Finance | |
|
|
|
VP Controller | VP | Finance | |
|
|
|
Director, FP&A | Director | Finance | |
|
|
|
Senior Executive Vice President, Chief Administrative Officer | CXO | Operations | |
|
|
|
Director, Global Accounting | Director | Finance | |
|
|
|
CIO | CXO | Finance | |
|
|
|
VP of HR | VP | HR | |
|
|
|
Senior Director, FP&A | Director | Finance | |
|
Apps Being Evaluated by CBS Interactive Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from CBS Interactive IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the CBS Interactive digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD CBS Interactive Technographics
CBS Interactive is a Media organization based in United States,
with around 2500 employees and annual revenues of $449.0 million.
CBS Interactive operates a diverse technology stack with applications such as
Stripe Payments, Avature CRM and MicroStrategy ONE Analytics,
covering areas like Payment Processing, Candidate Relationship Management and Analytics and BI.
CBS Interactive has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Stripe, Avature and MicroStrategy.
CBS Interactive recently adopted applications including
Adobe Acrobat Sign (formerly EchoSign, eSign & Adobe Sign) in 2021, DocuSign eSignature in 2021 and CrownPeak DXP in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of CBS Interactive’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates CBS Interactive’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete CBS Interactive technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.