Portland, 97220, OR,
United States
CD Baby Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by CD Baby and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 CD Baby employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CD Baby has purchased the following applications: Greenhouse ATS for Applicant Tracking System in 2019, Equifax Kount Dispute for Dispute Management in 2017, Zendesk Chat for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CD Baby is running and its propensity to invest more and deepen its relationship with Greenhouse , Equifax , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CD Baby revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CD Baby intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Equifax | Legacy | Equifax Kount Dispute | Dispute Management | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017, CD Baby implemented Equifax Kount Dispute under the Dispute Management category to strengthen ecommerce dispute handling and payments operations. The implementation targeted payments and finance teams and was deployed as a SaaS service to address card testing and chargeback workflows across the company in the United States.
The deployment used Equifax Kount Dispute as a cloud native SaaS solution, leveraging chargeback management capabilities and fraud prevention workflows typical of the Dispute Management category. Functional capabilities implemented included automated chargeback case management, evidence aggregation and submission workflows, and risk scoring based decisioning to reduce manual intervention in dispute processing.
Operational coverage focused on payments, finance, and ecommerce channels, with process changes to route disputes into the Kount system and reduce manual reviews. Governance shifted toward centralized dispute handling within payments operations, combining automated decision rules with analyst review only for exceptions, which tightened control over chargeback lifecycle management.
The SaaS implementation sharply lowered manual reviews and cut chargeback incidence, reducing chargeback rates dramatically as described in the case study. CD Baby used Equifax Kount Dispute to unify Dispute Management for payments and finance, improving dispute handling efficiency and fraud prevention in its ecommerce environment.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2014 | 2014 |
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IT Asset Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Asset Management (ITAM), SaaS Spend Management | IT Asset Management |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2022 | 2022 |
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IT Service Management | ITSM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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