CEAT Tyres
RPG House 463, Dr. Annie Besant Road Worli,
Mumbai, 400030,
India
Mumbai, 400030,
India
91 22 2493 0621
Automotive
CEAT Tyres Technographics
CEAT Tyres Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by CEAT Tyres and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7622 CEAT Tyres employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CEAT Tyres has purchased the following applications: SAP S/4 HANA for ERP Financial in 2019, TurboHire Recruiting for Applicant Tracking System in 2020, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CEAT Tyres is running and its propensity to invest more and deepen its relationship with SAP , Turbohire Technologies , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CEAT Tyres revenues, which have grown to $1.26 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CEAT Tyres intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CEAT Tyres Tech Stack and Enterprise Applications
CEAT Tyres ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2019 | 2020 |
In 2019 CEAT Tyres implemented SAP S/4 HANA as an ERP Financial solution for the CEAT Group. The program was executed as a green field SAP S/4 HANA deployment covering operations in India, Sri Lanka, Bangladesh and Germany and targeted consolidation of core finance and procurement workflows across the group.
The implementation included SAP modules and capabilities such as Materials Management MM, Master Data Governance MDG, a Vendor Portal, and a Service Master Tool, alongside financial accounting and controlling capabilities expected in an ERP Financial landscape. Configuration work focused on centralized master data governance, procure-to-pay automation, chart of accounts design and document posting rules to align transactional processing across subsidiaries.
Deployment architecture was arranged as a group-level S/4 HANA instance with regional operational coverage, and the project scoped integration points around the Vendor Portal and MDG driven master data synchronization to maintain consistent vendor and material masters across sites. Operational coverage explicitly spanned finance, procurement, vendor management and service management functions within the CEAT Group.
Governance and rollout were organized for a rapid nine month delivery, executed as a record time green field rollout with centralized program governance, cross-functional steering and cutover planning that included data migration and process standardization. The implementation materially centralized master data control and vendor engagement processes while establishing SAP S/4 HANA as the ERP Financial backbone for CEAT Tyres and its group operations.
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CEAT Tyres HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Turbohire Technologies | SAP SuccessFactors Recruiting | TurboHire Recruiting | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, CEAT Tyres deployed TurboHire Recruiting as its Applicant Tracking System. The implementation replaced SAP SuccessFactors Recruiting and established TurboHire Recruiting as the primary interface for external candidate intake and job posting on CEAT's public careers portal.
TurboHire Recruiting was configured to support core ATS capabilities including job requisition management, public job posting, applicant capture and tracking, configurable screening workflows, interview scheduling, and offer workflow management. The deployment emphasized recruiter and hiring manager dashboards, candidate profile consolidation, and standardized hiring stages to align with CEAT hiring processes.
Operationally the solution is exposed on CEAT Tyres' website through TurboHire's public job portal link, routing external applicants directly into TurboHire Recruiting for intake and tracking. The implementation scope centers on Talent Acquisition and HR operations, where recruiters and hiring managers use the application to manage openings, candidate pipelines, and interview workflows.
Governance was established around recruitment process standardization, with requisition approval workflows and configured screening stages enforced through TurboHire Recruiting. The platform is the live ATS for CEAT's public hiring flows, integrated with the company careers pages and operated by CEAT's HR and Talent Acquisition teams.
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Recruiting, Applicant Tracking System | HCM |
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2015 | 2015 |
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CEAT Tyres AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020 CEAT Tyres deployed Salesforce Chat (formerly Salesforce Live Agent) on its public website. The Salesforce Chat implementation addresses web-based customer engagement within the Chatbots and Conversational AI category, delivering a real-time chat widget to capture inbound queries and initiate live agent sessions.
Functionally the deployment leverages real-time messaging, session routing to an agent console, transcript capture and workflow-triggering for follow up, consistent with Chatbots and Conversational AI patterns. Operational scope is web-facing customer service and sales support on the CEAT website, with configuration focused on chat session management, agent handoff, and integration into Salesforce records and internal support workflows to enable case creation and structured agent response routing.
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CEAT Tyres Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2017 | 2017 |
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CEAT Tyres Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Digital Signing | Content Management |
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2020 | 2020 |
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CEAT Tyres SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supply Chain Management | SCM |
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2020 | 2020 |
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CEAT Tyres CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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CEAT Tyres PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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CEAT Tyres IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2005 | 2005 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at CEAT Tyres
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by CEAT Tyres Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from CEAT Tyres IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the CEAT Tyres digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD CEAT Tyres Technographics
CEAT Tyres is a Automotive organization based in India,
with around 7622 employees and annual revenues of $1.26 billion.
CEAT Tyres operates a diverse technology stack with applications such as
SAP S/4 HANA, TurboHire Recruiting and Salesforce Chat (formerly Salesforce Live Agent),
covering areas like ERP Financial, Applicant Tracking System and Chatbots and Conversational AI.
CEAT Tyres has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Turbohire Technologies and Salesforce.
CEAT Tyres recently adopted applications including
NotifyVisitors Customer Data Platform in 2021, Adobe Experience Cloud in 2021 and Adobe Audience Manager in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of CEAT Tyres’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates CEAT Tyres’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete CEAT Tyres technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.