Sao Paulo, 05311-000,
Brazil
Celere Technographics
Celere Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Celere and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 Celere employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Celere has purchased the following applications: Ramper Platform for Account Based Marketing in 2019, HostGator for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Celere is running and its propensity to invest more and deepen its relationship with Ramper , RD Station , HostGator or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Celere revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Celere intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Celere Tech Stack and Enterprise Applications
Celere CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ramper | Legacy | Ramper Platform | Account Based Marketing | CRM | n/a | 2019 | 2019 |
In 2019, Celere implemented Ramper Platform to support Account Based Marketing for outbound prospecting and commercial development. The decision moved the firm from a primarily network and blog driven lead capture model to a structured, email-first ABM approach led by the companys outbound function.
The Ramper Platform deployment focused on email discovery through company websites, cadence sequencing and template orchestration, and campaign-level tracking of sent emails, response rate and conversion per funnel step. Gustavo, who leads outbound marketing, used the platform to capture prospect email addresses, assemble copy and run automated cadences, while Ramper CSM Debora Araujo provided hands-on template review and operational coaching that accelerated adoption and copy refinement.
Operational coverage was concentrated on the outbound sales function in Brazil and was executed largely by a single operator who performed end-to-end prospecting in specific cases. Governance centered on applying the Predictable Revenue methodology, maintaining daily indicator tracking to size the funnel, and validating messaging with internal stakeholders to improve engagement across target ICP segments.
Rollout began as a pilot to validate email discovery and cadence performance, and scaled as results became evident. More than 1,500 emails were fired through Ramper Platform, the generated leads produced turnover measured in hundreds of thousands of reais, and several prospects engaged via the platform later resulted in repeated project wins for Celere. These outcomes reinforced the operational shift to a measured, copy-driven ABM practice using Ramper Platform.
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Marketing Automation | CRM |
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2020 | 2020 |
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Celere IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HostGator | Legacy | HostGator | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
In 2020 Celere implemented HostGator to host its corporate website and external web assets. HostGator serves as the company's Application Hosting and Computing Services provider for its public web presence in Brazil.
The implementation centers on standard managed web hosting capabilities, with HostGator providing server provisioning, web server hosting, content delivery for site assets, and platform-level administration typical of Application Hosting and Computing Services. Configuration work includes site file deployment, DNS routing for the celere-ce.com.br domain, and hosting-side certificate and connectivity management to support the company website.
Operational ownership is split between Celere's internal web operations team and HostGator's managed hosting services, with day to day web content updates and publishing workflows handled by Celere and infrastructure maintenance delegated to the vendor. The deployment is scoped to the company website and client-facing marketing channels, establishing HostGator as the primary Application Hosting and Computing Services supplier for Celere's online presence.
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Celere
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Apps Being Evaluated by Celere Executives
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