Andover, SP10 5BE,
United Kingdom
Cengage Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Cengage and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 160 Cengage employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cengage has purchased the following applications: Cengage MindTap for Learning and Development in 2024, HCL Commerce (ex IBM Websphere Commerce) for eCommerce in 2021, Demandbase ABX Cloud for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cengage is running and its propensity to invest more and deepen its relationship with Cengage , HCL Technologies , Demandbase or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cengage revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cengage intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cengage | Legacy | Cengage MindTap | Learning and Development | HCM | n/a | 2024 | 2024 |
In 2024, Cengage deployed Cengage MindTap on their website. The implementation establishes Cengage MindTap as the primary Learning and Development application used to publish and deliver digital course content through the corporate web presence.
Cengage MindTap is implemented to support core Learning and Development functionality including course content delivery, interactive learning modules, assessment engines, and learner progress tracking, reflecting standard capabilities of Learning and Development platforms. Configuration work focuses on content packaging and course structure, while platform-side analytics and reporting supply the operational telemetry needed for learning workflows.
The deployment is embedded into the Cengage website as the learner delivery layer, enabling browser-based access and centralized content management via the Cengage MindTap platform. Operational coverage aligns to learning and educational business functions, with administrative workflows for content provisioning, learner enrollment and progress reporting managed within the application environment.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HCL Technologies | Legacy | HCL Commerce (ex IBM Websphere Commerce) | eCommerce | eCommerce | n/a | 2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Demandbase | Legacy | Demandbase ABX Cloud | Account Based Marketing | CRM | n/a | 2023 | 2023 |
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Customer Experience | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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