Raleigh, 27603, NC,
United States
Centerline Digital Technographics
Centerline Digital Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Centerline Digital and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Centerline Digital employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Centerline Digital has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, Zoominfo Platform for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Centerline Digital is running and its propensity to invest more and deepen its relationship with Oracle , Workamajig , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Centerline Digital revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Centerline Digital intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Centerline Digital Tech Stack and Enterprise Applications
Centerline Digital ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Centerline Digital implemented Oracle NetSuite ERP to centralize ERP Financial control for its finance and operations teams. The implementation used Oracle NetSuite ERP as a cloud SaaS accounting and financial management platform, configured for core financial modules including general ledger, accounts payable, accounts receivable, billing, revenue recognition and financial reporting, with project costing and time linked billing capabilities aligned to professional services delivery.
Configuration work emphasized a consolidated chart of accounts, role based access controls for finance and project staff, standardized period close workflows and automated invoice and billing processes tied to project milestones. Governance established finance owned workflows for month end close and billing approvals, and change control processes for configuration and access, with operational coverage focused on finance, billing and project delivery functions across the organization.
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ERP Financial | ERP |
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2018 | 2018 |
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Centerline Digital Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, Centerline Digital deployed Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The implementation is organization wide for the United States based firm with approximately 150 employees, and the presence of Google Workspace (Formerly Google G-Suite) is surfaced on the company website.
Configuration focused on core Collaboration modules including Gmail for corporate email, Google Calendar for scheduling and resource coordination, Google Drive and Google Docs for document storage and real-time coauthoring, Google Groups for distribution and access control, and the Google Workspace Admin Console for domain and user management. Standard collaboration workflows such as shared drive structures for project teams, real-time document editing, and calendar-driven meeting coordination were established to support professional services delivery.
Governance is centralized through the Google Workspace Admin Console with role based administration and user provisioning to align accounts to business functions. Centerline Digital uses Google Workspace as the anchor for corporate identity, internal communications, and document collaboration, positioning Google Workspace (Formerly Google G-Suite) as the primary Collaboration system for delivery, sales, operations, HR, and finance teams.
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Centerline Digital CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023, Centerline Digital implemented Zoominfo Platform as an Account Based Marketing application on their website. The deployment places Zoominfo Platform into customer acquisition workflows to support sales and marketing functions at the 150-employee professional services firm, with the application surface integrated into web lead capture and enrichment points. Zoominfo Platform is used to surface firmographic and contact data to accelerate account selection and targeted outreach.
Configuration focused on contact enrichment, account targeting, intent data aggregation, and segmentation, which are standard functional modules within Account Based Marketing suites. The Zoominfo Platform was configured for data hygiene and contact resolution to produce curated account lists and intent cohorts for demand generation and account-based campaigns. These capabilities feed downstream sales and marketing workflows through list exports and user-facing interfaces managed by marketing operations.
Operational coverage centers on Centerline Digitals US-based sales and marketing teams, with rollout and day-to-day ownership aligned to marketing operations and revenue teams. Governance emphasizes role-based access, list management procedures, and periodic data reconciliation to maintain contact accuracy and account alignment. Centerline Digital uses the Zoominfo Platform on their website to support targeted outbound engagement and account-focused prospecting.
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CRM | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Centerline Digital PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Centerline Digital IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Centerline Digital
Apps Being Evaluated by Centerline Digital Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||