Madison, 7940, NJ,
United States
CENTURY 21 Realty Associates Technographics
CENTURY 21 Realty Associates Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by CENTURY 21 Realty Associates and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 147000 CENTURY 21 Realty Associates employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CENTURY 21 Realty Associates has purchased the following applications: Inhabit Virtual Resort Manager Accounting for Hospitality ERP in 2019, comScore Activation for Digital Advertising Platform in 2021, Citrix Podio for Project Portfolio Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CENTURY 21 Realty Associates is running and its propensity to invest more and deepen its relationship with Inhabit , AppFolio , RealTimeRental or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CENTURY 21 Realty Associates revenues, which have grown to $35.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CENTURY 21 Realty Associates intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CENTURY 21 Realty Associates Tech Stack and Enterprise Applications
CENTURY 21 Realty Associates ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Inhabit | Legacy | Inhabit Virtual Resort Manager Accounting | Hospitality ERP | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, CENTURY 21 Realty Associates implemented Inhabit Virtual Resort Manager Accounting, a Hospitality ERP. The vendor testimonial published by Virtual Resort Manager cites Century 21 Action in Surf City, North Carolina as a documented user of the application for reservations, CRM and trust accounting workflows. The testimonial explicitly connects the deployment to improved online reservations and higher operational efficiency at that property.
The Inhabit Virtual Resort Manager Accounting deployment centers on reservation management, customer relationship management, and trust accounting controls, aligning with standard Hospitality ERP capabilities. Configuration emphasis in the public account focuses on online reservations processing and property-level guest management, with trust account recordkeeping noted in the vendor narrative. These functional modules supported reservations teams and front-line guest services at the cited site.
The public source does not list specific technical integrations or middleware, the documented operational coverage is at the property level for Century 21 Action in Surf City and involves reservations and accounting personnel. Implementation architecture details are not published, therefore system-to-system interfaces and enterprise-wide rollout scope are not specified in the testimonial. The account should be interpreted as a property-centric deployment within the CENTURY 21 Realty Associates network.
The vendor testimonial states improved online reservations and operational efficiency as outcomes linked to Inhabit Virtual Resort Manager Accounting in this deployment. Accounting and trust-accounting usage is inferred from the vendor testimonial rather than from an explicit module inventory in the public source. This implementation signal documents use of Inhabit Virtual Resort Manager Accounting, a Hospitality ERP, for bookings, CRM-driven guest workflows, and trust accounting at least at the Surf City property.
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Real Estate Property Management | ERP Services and Operations |
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2013 | 2013 |
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Rental Management System | ERP Services and Operations |
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2017 | 2017 |
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CENTURY 21 Realty Associates CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ComScore | Legacy | comScore Activation | Digital Advertising Platform | CRM | n/a | 2021 | 2021 |
In 2021, CENTURY 21 Realty Associates implemented comScore Activation as a Digital Advertising Platform on their website. The deployment uses a site-level client-side tag and data layer feeds to operationalize audience measurement and media activation for the companys digital channels, positioning comScore Activation to collect event-level page and conversion signals for segment building and campaign orchestration. Configuration emphasized core comScore Activation capabilities including audience creation, measurement instrumentation, and activation endpoints to expose segments to programmatic channels and internal reporting pipelines. Governance and operational ownership sit with marketing and media operations, which standardized tag governance, consent handling, and measurement taxonomy to align campaign workflows and segment definitions across activation and reporting.
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Lead Generation | CRM |
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2014 | 2014 |
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Listing Management | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2012 | 2012 |
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CENTURY 21 Realty Associates PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Citrix | Legacy | Citrix Podio | Project Portfolio Management | PPM | n/a | 2019 | 2019 |
In 2019, CENTURY 21 Realty Associates implemented Citrix Podio as a Project Portfolio Management solution. CENTURY 21 Realty Associates deployed Citrix Podio to centralize project workflows across its real estate operations and broker network.
The implementation organized workspaces to manage property projects, marketing campaigns and transaction coordination, using project records, task lists, milestones and document attachments to structure work. Citrix Podio was configured to support collaboration and case management style workflows that align with brokerage and corporate project needs.
Configuration emphasized custom apps and templates, automated task routing and approval workflows, activity streams for team collaboration and dashboard reporting to surface project status and resource assignments. Functional capabilities implemented reflect core Project Portfolio Management functionality including project tracking, task management, document association and workflow automation.
Operational governance was established with role based access controls, workspace level administration and standardized project templates to align brokers and corporate teams to consistent processes. CENTURY 21 Realty Associates Citrix Podio Project Portfolio Management supported project management and transaction coordination business functions across the organization.
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CENTURY 21 Realty Associates PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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Apps Development | PaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at CENTURY 21 Realty Associates
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by CENTURY 21 Realty Associates Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2025-04-18 | CENTURY 21 Realty Associates | Evaluated | Emphasys Software | Emphasys Kwik-Loan | Loan Management | ERP Services and Operations |