Bernardino, 92410, CA,
United States
Chaparral Motorsports Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Chaparral Motorsports and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Chaparral Motorsports employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Chaparral Motorsports has purchased the following applications: Acumatica Cloud ERP for ERP Financial in 2022, Fusion POS for Point Of Sale in 2022, AudioEye for Web Content Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Chaparral Motorsports is running and its propensity to invest more and deepen its relationship with Acumatica , Fusion Software , AudioEye or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Chaparral Motorsports revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Chaparral Motorsports intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Acumatica | Legacy | Acumatica Cloud ERP | ERP Financial | ERP Financial Management | n/a | 2022 | 2022 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fusion Software | Legacy | Fusion POS | Point Of Sale | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022 Chaparral Motorsports implemented Fusion POS for Point Of Sale to standardize checkout, inventory handling, and retail transactions across its San Bernardino site and adjacent warehouse operations. The Fusion POS deployment targeted retail point of sale lanes and warehouse shipping desks, aligning transaction processing and barcode-driven fulfillment workflows with the companys operational footprint.
Fusion POS was configured to support core Point Of Sale capabilities including transaction processing, barcode scanning, label printing, and receipt management, with device-level support for Zebra label printers, barcode scanners, Xerox and HP printers, and Ark Scan printers. The configuration emphasized register-level stability and integrated peripheral management to reduce manual reconciliation between sales and fulfillment functions.
The implementation integrated Fusion POS with Chaparral Motorsports existing application stack, synchronizing inventory and order data with Acumatica ERP and surfacing customer and support activity through Zoho CRM. User provisioning and authentication were managed via the companys Office 365 connection through Azure Active Directory, while ManageEngine was used for IT asset and incident management, and the underlying network was administered across Extreme Network wireless controllers, Cisco Catalyst switches, and HP Aruba switches.
Governance and operational rollout were managed by the companys Systems Administrator, who led end user training, ticketing workflows through Zoho CRM, and a concurrent network and security camera overhaul to limit downtime and increase efficiencies. The implementation was positioned to support ongoing growth and to centralize retail and warehouse transaction workflows under Fusion POS and the associated device and network architecture.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AudioEye | Legacy | AudioEye | Web Content Management | Content Management | n/a | 2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2022 | 2022 |
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CRM | CRM |
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2024 | 2024 |
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CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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