Cherie Fm Technographics
Cherie Fm Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cherie Fm and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 47 Cherie Fm employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cherie Fm has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2020, Microsoft 365 for Collaboration in 2015, Qualifio Engage for Customer Engagement in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cherie Fm is running and its propensity to invest more and deepen its relationship with GumGum , Microsoft , Qualifio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cherie Fm revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cherie Fm intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cherie Fm Tech Stack and Enterprise Applications
Cherie Fm AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Cherie Fm implemented GumGum on its public website as an Artificial Intelligence Marketing solution. Deployment is site-facing and configured to operate within page inventory to enable contextual ad placement and visual content recognition across editorial pages. This implementation supports the marketing and ad operations functions for digital advertising and audience segmentation on the Cherie Fm site.
GumGum was configured for category-aligned capabilities such as contextual targeting, image and content recognition, and in-page ad orchestration, with campaign configuration managed through the publisher-side interface. Operational governance is handled by Cherie Fm marketing and web operations teams, which manage tag deployment and campaign approval workflows to maintain site performance and editorial alignment. The deployment relationship is Cherie Fm GumGum Artificial Intelligence Marketing for marketing and digital advertising on the Cherie Fm website.
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Cherie Fm Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Cherie Fm implemented Microsoft 365 to support Collaboration across the organization. The Microsoft 365 deployment consolidated cloud-hosted email, real-time communication, and document collaboration by leveraging Exchange Online, Microsoft Teams, SharePoint Online and OneDrive, reflecting standard Collaboration functional modules and workflows.
The implementation targeted editorial, advertising sales and administrative functions within the 47-person broadcaster, with centralized tenant administration and identity management aligned to Microsoft 365 control planes. Public site references indicate Microsoft 365 is also used on their website, and the rollout emphasized shared mailbox and document libraries for editorial content circulation, along with Teams-driven coordination for day-to-day station operations.
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Cherie Fm CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Qualifio | Legacy | Qualifio Engage | Customer Engagement | CRM | n/a | 2017 | 2017 |
In 2017, Cherie Fm implemented Qualifio Engage on its website. Cherie Fm uses Qualifio Engage as a Customer Engagement application to structure interactive audience experiences alongside its broadcast and online content.
The deployment is website centric, with Qualifio Engage embedded into editorial pages to deliver interactive formats typical for the category, including quizzes, polls, contests and custom forms for audience data capture and consent management. Qualifio Engage campaign management and reporting capabilities are used to create, schedule and measure these interactive campaigns.
Operational ownership rests with the station marketing and editorial teams, who configure campaigns, define publishing schedules and run audience engagement programs through the Qualifio Engage interface. Governance is focused on campaign approval workflows and content scheduling to align interactive campaigns with programming and promotional calendars rather than broad enterprise integrations.
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Cherie Fm ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Cherie Fm IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Cherie Fm
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Cherie Fm Executives
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