Chevrolet
Renaissance Center,
Detroit, 48243, MI,
United States
Detroit, 48243, MI,
United States
1 800-222-1020
Automotive
Chevrolet Technographics
Chevrolet Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Chevrolet and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 180000 Chevrolet employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Chevrolet has purchased the following applications: LivePerson Conversational Cloud for Chatbots and Conversational AI in 2018, Adobe Experience Manager for Digital Asset Management in 2019, Emplifi Astute VoCiperceptions for Customer Experience in 2010 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Chevrolet is running and its propensity to invest more and deepen its relationship with LivePerson , Adobe Systems , Emplifi or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Chevrolet revenues, which have grown to $145.60 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Chevrolet intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Chevrolet Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Chevrolet implemented LivePerson Conversational Cloud. The LivePerson Conversational Cloud deployment is implemented on Chevrolet's public website and is categorized under Chatbots and Conversational AI, supporting digital customer engagement, online service interactions, and lead capture workflows.
The implementation leverages standard Chatbots and Conversational AI functional capabilities, including a web chat widget, conversational AI intent recognition and natural language processing, session orchestration, and staged agent handoff for more complex inquiries. LivePerson Conversational Cloud configuration appears focused on conversational flow design and automated response orchestration to handle common service and sales inquiries.
Operationally the solution is embedded in Chevrolet's web channel and aligns with customer experience and online sales and support functions, serving as a first touch for website visitors. The deployment implies integration at the front end of Chevrolet's digital property and runtime linkage to internal routing and agent workflows managed by customer care teams.
Governance for the implementation centers on conversational content management, intent taxonomy and escalation rules, continuous training of AI models through supervised review, and defined handoff processes to human agents. Rollout and ongoing management emphasize iterative tuning of conversation flows and governance of agent interventions to maintain consistent customer experience.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2019 | 2019 |
In 2019, Chevrolet implemented Adobe Experience Manager as a Digital Asset Management solution to support its consumer-facing website. Adobe Experience Manager is used to centralize creative assets for vehicle product pages and marketing content across web channels.
The implementation centers on standard Digital Asset Management capabilities including a centralized asset repository, metadata and taxonomy management, automated rendition generation for web delivery, version control, and asset search and tagging. Chevrolet configured Adobe Experience Manager to support ingestion workflows, approval routing, and publishing pipelines that align creative production with web publishing schedules.
Operational ownership for the Adobe Experience Manager deployment sits with Chevrolet digital and marketing teams and extends to creative operations and web content authors. The system is integrated with Chevrolet website content delivery workflows and web content management processes to provide managed asset delivery to site templates and campaign pages, while access controls and approval workflows govern asset usage and publishing.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Emplifi | Legacy | Emplifi Astute VoCiperceptions | Customer Experience | CRM | n/a | 2010 | 2010 |
In 2010, Chevrolet implemented Emplifi Astute VoCiperceptions on its public website to capture customer perceptions and site feedback. Emplifi Astute VoCiperceptions is deployed as a web‑client instrument for Chevrolet, supporting the companys Customer Experience data collection and digital feedback workflows.
The implementation focuses on on‑site feedback capture using embedded feedback widgets, microsurveys, and centralized perception dashboards, with configuration for targeted intercepts and sampling across key site flows. Emplifi Astute VoCiperceptions dashboards are used to surface sentiment and thematic feedback, enabling visibility into customer perceptions and supporting CX analytics and reporting.
Operational coverage centers on the Chevrolet digital customer experience organization, with downstream consumption by marketing and product stakeholders for prioritization and decision making. Governance emphasizes feedback triage and dashboard driven workflow handoffs, with instrumented site capture and dashboarding forming the primary operational architecture for voice of customer activities.
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Customer Experience | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2018 | 2018 |
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SD-WAN | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Chevrolet
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Chevrolet Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Chevrolet IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Chevrolet digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Chevrolet Technographics
Chevrolet is a Automotive organization based in United States,
with around 180000 employees and annual revenues of $145.60 billion.
Chevrolet operates a diverse technology stack with applications such as
LivePerson Conversational Cloud, Adobe Experience Manager and Emplifi Astute VoCiperceptions,
covering areas like Chatbots and Conversational AI, Digital Asset Management and Customer Experience.
Chevrolet has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as LivePerson, Adobe Systems and Emplifi.
Chevrolet recently adopted applications including
Yahoo Ads in 2025, Adobe Launch in 2020 and Dynatrace Ruxit in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Chevrolet’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Chevrolet’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Chevrolet technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.