AI Buyer Insights:

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

China Eastern Airlines Co., Ltd. Tech Stack and Enterprise Applications

Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle Analytics Cloud Analytics and BI Analytics and BI n/a 2019 2019
In 2019, China Eastern Airlines Co., Ltd. implemented Oracle Analytics Cloud to build a big data analysis cloud platform. China Eastern Airlines Co., Ltd. configured Oracle Analytics Cloud as its enterprise Analytics and BI solution to consolidate operational datasets across operations and maintenance functions. The deployment emphasized cloud-native analytics and scalable data processing to centralize reporting and reduce on-premises operational overhead. Functional capability scope included data modeling, interactive visualization, self-service reporting, and scheduled operational reports, leveraging Oracle Analytics Cloud for large-scale data exploration and governance. Governance workstreams established standardized data definitions and role-based access to align analytics outputs with operational decision workflows. The platform implementation effectively reduced operation and maintenance costs as reported by the company.
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adobe Systems Legacy Adobe Marketing Cloud (ex Omniture) Marketing Automation CRM n/a 2020 2020
In 2020 China Eastern Airlines Co., Ltd. deployed Adobe Marketing Cloud (ex Omniture) on its public website as its Marketing Automation platform. Adobe Marketing Cloud (ex Omniture) is used for site-level analytics instrumentation and visitor data capture across web pages, establishing the application as the primary digital measurement and engagement layer. The implementation orients around core Marketing Automation capabilities including web analytics, audience segmentation, personalization, campaign orchestration, tag management, and persistent visitor profiling, with tracking and data collection embedded in the website. Operational responsibility is concentrated in the airline digital marketing and customer experience functions for onsite engagement and campaign execution, while governance focuses on centralized analytics instrumentation, tagging consistency, and privacy aligned data capture for web-driven marketing workflows.
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Akamai Legacy Akamai CDN Content Delivery Network IaaS n/a 2020 2020
In 2020, China Eastern Airlines Co., Ltd. deployed Akamai CDN for Content Delivery Network to serve its public website including us.ceair.com. The implementation places Akamai CDN edge caching and request routing in front of the airline's web origin, using geolocation and network-based routing to direct user traffic to nearest edge nodes for static and dynamic asset delivery. Akamai CDN is used to offload origin traffic for customer facing pages and media assets while providing protocol optimizations for web performance. Configuration and operational scope emphasize standard CDN controls such as cache key design, caching rules, content invalidation and purge workflows, TLS termination and HTTP protocol tuning to support booking and customer engagement flows. Governance and process changes center on centralized web operations ownership of CDN configuration, certificate lifecycle management and controlled change procedures for cache policy updates and purges. The architecture leverages edge caching and origin fetch patterns common to Content Delivery Network deployments, aligning the application with web, e commerce and digital marketing functions.

IT Decision Makers and Key Stakeholders at China Eastern Airlines Co., Ltd.

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by China Eastern Airlines Co., Ltd. Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from China Eastern Airlines Co., Ltd. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the China Eastern Airlines Co., Ltd. digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD China Eastern Airlines Co., Ltd. Technographics
China Eastern Airlines Co., Ltd. is a Transportation organization based in China, with around 80000 employees and annual revenues of $17.08 billion.
China Eastern Airlines Co., Ltd. operates a diverse technology stack with applications such as Oracle Analytics Cloud, Adobe Marketing Cloud (ex Omniture) and Akamai CDN, covering areas like Analytics and BI, Marketing Automation and Content Delivery Network.
China Eastern Airlines Co., Ltd. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle, Adobe Systems and Akamai.
China Eastern Airlines Co., Ltd. recently adopted applications including Adobe Marketing Cloud (ex Omniture) in 2020, Akamai CDN in 2020 and Oracle Analytics Cloud in 2019, highlighting its ongoing modernization strategy.
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Our research team continuously updates China Eastern Airlines Co., Ltd.’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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