Shanghai, 201100,
China
China Eastern Airlines Co., Ltd. Technographics
China Eastern Airlines Co., Ltd. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by China Eastern Airlines Co., Ltd. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80000 China Eastern Airlines Co., Ltd. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that China Eastern Airlines Co., Ltd. has purchased the following applications: Oracle Analytics Cloud for Analytics and BI in 2019, Adobe Marketing Cloud (ex Omniture) for Marketing Automation in 2020, Akamai CDN for Content Delivery Network in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems China Eastern Airlines Co., Ltd. is running and its propensity to invest more and deepen its relationship with Oracle , Adobe Systems , Akamai or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing China Eastern Airlines Co., Ltd. revenues, which have grown to $17.08 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for China Eastern Airlines Co., Ltd. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
China Eastern Airlines Co., Ltd. Tech Stack and Enterprise Applications
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Analytics Cloud | Analytics and BI | Analytics and BI | n/a | 2019 | 2019 |
In 2019, China Eastern Airlines Co., Ltd. implemented Oracle Analytics Cloud to build a big data analysis cloud platform. China Eastern Airlines Co., Ltd. configured Oracle Analytics Cloud as its enterprise Analytics and BI solution to consolidate operational datasets across operations and maintenance functions. The deployment emphasized cloud-native analytics and scalable data processing to centralize reporting and reduce on-premises operational overhead.
Functional capability scope included data modeling, interactive visualization, self-service reporting, and scheduled operational reports, leveraging Oracle Analytics Cloud for large-scale data exploration and governance. Governance workstreams established standardized data definitions and role-based access to align analytics outputs with operational decision workflows. The platform implementation effectively reduced operation and maintenance costs as reported by the company.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketing Cloud (ex Omniture) | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020 China Eastern Airlines Co., Ltd. deployed Adobe Marketing Cloud (ex Omniture) on its public website as its Marketing Automation platform. Adobe Marketing Cloud (ex Omniture) is used for site-level analytics instrumentation and visitor data capture across web pages, establishing the application as the primary digital measurement and engagement layer.
The implementation orients around core Marketing Automation capabilities including web analytics, audience segmentation, personalization, campaign orchestration, tag management, and persistent visitor profiling, with tracking and data collection embedded in the website. Operational responsibility is concentrated in the airline digital marketing and customer experience functions for onsite engagement and campaign execution, while governance focuses on centralized analytics instrumentation, tagging consistency, and privacy aligned data capture for web-driven marketing workflows.
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Akamai | Legacy | Akamai CDN | Content Delivery Network | IaaS | n/a | 2020 | 2020 |
In 2020, China Eastern Airlines Co., Ltd. deployed Akamai CDN for Content Delivery Network to serve its public website including us.ceair.com. The implementation places Akamai CDN edge caching and request routing in front of the airline's web origin, using geolocation and network-based routing to direct user traffic to nearest edge nodes for static and dynamic asset delivery. Akamai CDN is used to offload origin traffic for customer facing pages and media assets while providing protocol optimizations for web performance.
Configuration and operational scope emphasize standard CDN controls such as cache key design, caching rules, content invalidation and purge workflows, TLS termination and HTTP protocol tuning to support booking and customer engagement flows. Governance and process changes center on centralized web operations ownership of CDN configuration, certificate lifecycle management and controlled change procedures for cache policy updates and purges. The architecture leverages edge caching and origin fetch patterns common to Content Delivery Network deployments, aligning the application with web, e commerce and digital marketing functions.
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IT Decision Makers and Key Stakeholders at China Eastern Airlines Co., Ltd.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by China Eastern Airlines Co., Ltd. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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