Choice Hotels
915 Meeting St Suite 600,
North Bethesda, 20852, MD,
United States
North Bethesda, 20852, MD,
United States
1 301-592-5000
Leisure and Hospitality
Choice Hotels Technographics
Choice Hotels Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Choice Hotels and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1789 Choice Hotels employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Choice Hotels has purchased the following applications: Oracle PeopleSoft ERP for ERP Financial in 2008, Workday HCM for Core HR in 2013, Aavgo Guest Experience for Guest Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Choice Hotels is running and its propensity to invest more and deepen its relationship with Oracle , Intuit , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Choice Hotels revenues, which have grown to $1.40 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Choice Hotels intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Choice Hotels Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle PeopleSoft ERP | ERP Financial | ERP Financial Management | n/a | 2008 | 2017 |
In 2008, Choice Hotels implemented Oracle PeopleSoft ERP as its ERP Financial system to centralize finance and accounting processes. Choice Hotels is a leisure and hospitality company with approximately 1,789 employees, and the deployment targeted corporate finance operations and transaction processing.
The implementation was grounded on PeopleSoft Financials 9.1, with a technical developer responsible for support and customization development of core financial modules such as General Ledger, Accounts Payable, and Accounts Receivable, reflecting typical ERP Financial functionality. Configuration and bespoke development work focused on adapting business units, security roles, and accounting workflows to Choice Hotels operational requirements.
Integration work included inbound and outbound EIB integrations for Workday using PeopleSoft's EIB framework to automate structured data exchange. Parallel custom development efforts integrated Microsoft Dynamics CRM and included custom development and administration of Salesforce CRM to align sales and customer activity with financial posting workflows.
Operational governance centered on centralized administration by the technical developer, who managed day to day support, ongoing customizations to PeopleSoft Financials 9.1, and maintenance of the EIB and CRM integration points. The implementation narrative describes Choice Hotels Oracle PeopleSoft ERP ERP Financial as a consolidated finance platform with embedded integration and application support responsibilities.
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ERP Financial | ERP Financial Management |
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2012 | 2012 |
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ERP Financial | ERP Financial Management |
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2002 | 2002 |
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ERP Financial | ERP Financial Management |
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2024 | 2025 |
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Expense Management | ERP Financial Management |
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2010 | 2010 |
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Payment Processing | ERP Financial Management |
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2024 | 2025 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Oracle PeopleSoft HCM | Workday HCM | Core HR | HCM | n/a | 2013 | 2017 |
In 2013, Choice Hotels implemented Workday HCM. The implementation replaced Oracle PeopleSoft HCM and established Workday HCM as the companys Core HR solution for centralizing HR recordkeeping and workforce management.
The program was executed by a cross functional project team that performed fit gap analysis, business process analysis and business process design, and vendor evaluation to align HR workflows to Workday HCM capabilities. Workday HCM was configured to support standard Core HR functional terminology and workflows, including employee master data, organizational management, and core HR business processes.
Choice Hotels oversaw the development of 36 integrations, with the IT team producing technical design documents and completing unit testing for each interface. User acceptance testing was coordinated across internal resources and third party vendors to validate integration behavior and end to end HR processes with Workday HCM.
Governance was structured around IT and HR collaboration, with the project emphasizing business process redesign, technical documentation, and staged validation to operationalize Workday HCM. The rollout centered on aligning HR and IT operations and third party vendor touchpoints to the new Core HR platform.
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Payroll | HCM |
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2014 | 2017 |
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Recruiting, Applicant Tracking System | HCM |
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2013 | 2013 |
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Time and Attendance | HCM |
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2016 | 2016 |
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Workforce Management | HCM |
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2016 | 2016 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aavgo | Legacy | Aavgo Guest Experience | Guest Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, Choice Hotels executed a franchise-level agreement to deploy Aavgo Guest Experience across more than 700 Econo Lodge hotels in the United States, targeting guest management/guest experience. The deployment leverages Aavgo Smart Reception as a contactless virtual front desk to provide 24/7 human assisted check in, key issuance and guest support through the Aavgo Guest Experience application.
The implementation centers on guest intake and support workflows inferred from Aavgo Smart Reception and 360 degree platform descriptions, including contactless check in orchestration, human agent handoff for complex requests, and automated key issuance processes. Aavgo Guest Experience was configured to surface guest identity and reservation context to human agents, and to automate routine check in steps to reduce manual front desk tasks.
Operational coverage is explicitly franchise focused, delivered to Econo Lodge Franchise Association properties across the United States, and impacts front desk operations, guest services and property operations. The rollout model reflects a centralized service agreement at the franchise association level rather than property by property procurement, enabling consistent contactless reception capabilities across the hotel group.
The agreement and deployment are expected to reduce operational costs and labor needs as stated by the parties, aligning Choice Hotels Aavgo Guest Experience guest management/guest experience with ongoing efforts to centralize evening and overnight front desk support. Governance for the program is franchise association led, with operational ownership residing with hotel operations and guest services teams at participating properties.
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Hotel Property Management | ERP Services and Operations |
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2024 | 2024 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2014 | 2018 |
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Analytics and BI | Analytics and BI |
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2016 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Survey and Questionnaire | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2023 | 2023 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Personalization and Product Recommendations | eCommerce |
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2015 | 2015 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2017 | 2017 |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2012 | 2012 |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation | CRM |
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2024 | 2024 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Servers, Storage and Networking | IaaS |
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2008 | 2008 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Retirement Recordkeeping | Professional Services |
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2009 | 2009 |
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IT Decision Makers and Key Stakeholders at Choice Hotels
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Choice Hotels Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Choice Hotels IT executives and key decision makers. This section highlights Choice Hotels's latest recorded technology evaluations, including Oracle OPERA Cloud PMS for Hotel Property Management on 2025-08-29, Microsoft Dynamics 365 for Finance and Operations for ERP Financial on 2025-03-02, and Raintree EMR for Electronic Health Record on 2025-01-29. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Choice Hotels digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Choice Hotels Technographics
Choice Hotels is a Leisure and Hospitality organization based in United States,
with around 1789 employees and annual revenues of $1.40 billion.
Choice Hotels operates a diverse technology stack with applications such as
Oracle PeopleSoft ERP, Workday HCM and Aavgo Guest Experience,
covering areas like ERP Financial, Core HR and Guest Management.
Choice Hotels has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Workday and Aavgo.
Choice Hotels recently adopted applications including
Oracle Cloud ERP in 2024, Toast Payment and Credit Card Processing in 2024 and Oracle OPERA Cloud Central in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Choice Hotels’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Choice Hotels’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Choice Hotels technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.