Cielo Brazil
Alameda Xingu 512, Alphaville,
Barueri, 06455-030,
Brazil
Barueri, 06455-030,
Brazil
55 11 2596-8453
Banking and Financial Services
Cielo Brazil Technographics
Cielo Brazil Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cielo Brazil and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5955 Cielo Brazil employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cielo Brazil has purchased the following applications: Gupy Recruitment Software for Recruiting in 2022, Salesforce Data Cloud for Customer Data Platform in 2021, Semantix SDP Data Platform for ML and Data Science Platforms in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cielo Brazil is running and its propensity to invest more and deepen its relationship with Gupy , Salesforce , Genesys or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cielo Brazil revenues, which have grown to $2.18 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cielo Brazil intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cielo Brazil Tech Stack and Enterprise Applications
Cielo Brazil HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Gupy | Legacy | Gupy Recruitment Software | Recruiting | HCM | n/a | 2022 | 2022 |
In 2022, Cielo Brazil implemented Gupy Recruitment Software, deploying Gupy Recruitment Software as its primary Recruiting application. The deployment exposes recruiting functionality directly on Cielo's public website and career portal, supporting talent acquisition for the Banking and Financial Services firm operating in Brazil with approximately 5955 employees.
The implementation leverages Recruiting capabilities common to applicant tracking systems, including online job posting, candidate application capture on the website, candidate pipeline tracking, and automated screening and interview scheduling workflows. Operational coverage centers on HR and talent acquisition teams across Cielo Brazil, with configuration focused on requisition management, career site integration, and standardized hiring workflows to streamline recruitment processes.
|
Cielo Brazil CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Data Cloud | Customer Data Platform | CRM | n/a | 2021 | 2021 |
In 2021, Cielo Brazil implemented Salesforce Data Cloud as a Customer Data Platform to centralize customer identity and support onboarding flows for new Individuals and Corporate clients. The deployment was part of a broader initiative that included project management for the Salesforce Marketing Cloud platform, with the objective of consolidating digital channel engagement and supporting squad-based delivery from São Paulo, Brazil.
Salesforce Data Cloud was configured to build unified customer profiles, enable audience segmentation and orchestration, and support experimentation workflows such as A/B testing and campaign customization. The implementation emphasized real-time profile stitching, segmentation for conversion-focused campaigns, and channel enablement for Push Notification, WhatsApp, SMS and Email Marketing, reflecting standard Customer Data Platform capabilities used to activate audiences across engagement channels.
Operational coverage spanned onboarding and customer lifecycle teams, with direct interfaces to multiple business areas and cross-functional squads that managed digital journeys. The configuration and activation work targeted marketing and customer experience functions, enabling campaign targeting, customization rules, and measurement pipelines tied to lifecycle stages for Individuals and Corporate customers.
Governance and delivery were managed through backlog ownership, sprint-based Scrum ceremonies, and squad-level KPIs and OKRs, with a designated project spokesperson driving stakeholder alignment. Measurement and reporting practices included monitoring LTV, CAC and ROI of campaigns as explicit performance signals, while squad leaders coordinated impediment resolution to keep deliveries aligned with customer-centric goals.
|
|
|
|
|
Customer Engagement | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Experience | CRM |
|
2022 | 2022 |
|
|
|
|
|
Customer Support | CRM |
|
2022 | 2022 |
|
|
|
|
|
Customer Support | CRM |
|
2017 | 2017 |
|
|
|
|
|
Data Management Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
Cielo Brazil AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Semantix | Legacy | Semantix SDP Data Platform | ML and Data Science Platforms | AI Development | Semantix Sweden | 2018 | 2018 |
In 2018, Cielo Brazil engaged Semantix Sweden as reseller and implementation partner alongside Zoomdata to deliver near-real-time and predictive analytics using the Semantix SDP Data Platform. The engagement targeted payment transaction analytics for Cielo's payments and finance business functions in Brazil, and the work is categorized under ML and Data Science Platforms.
The implementation centered on data ingestion and analytics pipelines that processed payment transaction streams and batch feeds, and on model scoring and predictive analytics workflows to support targeted marketing and promotions. Semantix SDP Data Platform was used to host machine learning model artifacts and orchestration, while analytic workflows emphasized feature engineering, automated scoring, and dashboard-ready datasets to enable hourly analytic refreshes.
Zoomdata was integrated to provide visualization and interactive BI over the analytic outputs, with Semantix Sweden responsible for delivery as the reseller and implementer. Operational coverage focused on the payments domain across Cielo Brazil, connecting transactional sources to the ML and Data Science Platforms stack and surfacing insights for commercial and marketing teams.
The stated outcome from the engagement was a reduction in analytic latency to hourly and the enablement of targeted marketing and promotions within the payments area. Governance and rollout emphasized productionizing predictive scoring and operational analytics, aligning data pipelines and visualization for business users in the payments and finance functions.
|
Cielo Brazil Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Data Warehouse | Analytics and BI |
|
2021 | 2021 |
|
Cielo Brazil Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2022 | 2022 |
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
Cielo Brazil Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Signing | Content Management |
|
2022 | 2022 |
|
Cielo Brazil ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2022 | 2022 |
|
|
|
|
|
IT Service Management | ITSM |
|
2022 | 2022 |
|
Cielo Brazil PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2022 | 2022 |
|
|
|
|
|
Transactional Email | PaaS |
|
2022 | 2022 |
|
Cielo Brazil IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Database Management, Open-Source Database | IaaS |
|
2022 | 2022 |
|
Cielo Brazil CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Web Gateways (SWG) | CyberSecurity |
|
2022 | 2022 |
|
|
|
|
|
Web Application Firewalls (WAF) | CyberSecurity |
|
2022 | 2022 |
|
IT Decision Makers and Key Stakeholders at Cielo Brazil
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Head of Customer Success | Director | Customer Service | |
|
|
|
Executive Superintendent of Digital Channels | Manager | IT | |
|
|
|
COO (Sales, Customer Segments & Relations, Digital Channels, Logistics and Operations) | CXO | Supply Chain | |
|
|
|
IT Product Manager – Digital Channels Integration | Manager | IT | |
|
|
|
IT Manager | Manager | IT | |
|
|
|
Head Big Data | Real Time Processing | Analytics | IA | Director | IT | |
|
|
|
Data Engineering Manager | Manager | IT | |
|
|
|
Business Analytics Executive Manager | Manager | IT | |
|
Apps Being Evaluated by Cielo Brazil Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cielo Brazil IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cielo Brazil digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Cielo Brazil Technographics
Cielo Brazil is a Banking and Financial Services organization based in Brazil,
with around 5955 employees and annual revenues of $2.18 billion.
Cielo Brazil operates a diverse technology stack with applications such as
Gupy Recruitment Software, Salesforce Data Cloud and Semantix SDP Data Platform,
covering areas like Recruiting, Customer Data Platform and ML and Data Science Platforms.
Cielo Brazil has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Gupy, Salesforce and Semantix.
Cielo Brazil recently adopted applications including
Gupy Recruitment Software in 2022, Hotjar in 2022 and Zendesk Service in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cielo Brazil’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cielo Brazil’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cielo Brazil technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.