Cigna Thailand
16th Floor, Q. House Ploenjit Building., 598 Ploenchit Road, Lumpini, Pathumwan,
Bangkok, 10330,
Thailand
Bangkok, 10330,
Thailand
66 2651-5995
Insurance
Cigna Thailand Technographics
Cigna Thailand Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cigna Thailand and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1700 Cigna Thailand employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cigna Thailand has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2018, Zendesk Chat for Chatbots and Conversational AI in 2016, Insider Connect for Customer Data Platform in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cigna Thailand is running and its propensity to invest more and deepen its relationship with Oracle , Zendesk , Insider One or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cigna Thailand revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cigna Thailand intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cigna Thailand Tech Stack and Enterprise Applications
Cigna Thailand ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018, Cigna Thailand implemented Oracle E-Business Suite as an ERP Financial solution to consolidate finance and controlling capabilities across the organization. The rollout targeted core finance workflows to align accounting operations with Thailand localization requirements and regulatory reporting needs.
The engagement delivered a full-cycle Oracle R12 implementation of Oracle E-Business Suite with an explicit scope on Finance Modules, including General Ledger, Accounts Payable, and Fixed Assets, together with FICO configuration and Thailand Localization. Configuration and functional workstreams emphasized chart of accounts alignment, period close sequencing, AP invoice processing, and fixed asset accounting typical of ERP Financial deployments.
KPMG Thailand served in a co delivery lead and functional lead capacity, managing the FICO project team and executing fit-gap analysis, business blueprint development, and program-level project management. Governance was organized around discrete finance workstreams and a co delivery leadership model to coordinate configuration, testing, and go live activities.
Operational coverage centered on finance and controlling business functions within Cigna Thailand, with the implementation focused on module configuration, localization, and finance process design. Oracle E-Business Suite was positioned to support the companys ERP Financial requirements through consolidated GL, AP, and FA processing under the new R12 environment.
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Cigna Thailand AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Cigna Thailand deployed Zendesk Chat on its public website to enable real-time customer engagement. The deployment uses Zendesk Chat within the Chatbots and Conversational AI category to support customer service and digital engagement workflows across the Thailand market. Cigna Thailand implemented Zendesk Chat to provide web-based conversational access for policyholders and prospective customers, positioning the application to handle initial inquiries and live agent interactions.
The implementation is embedded as a website chat widget and configured for agent routing, response templates, chat transcript capture, and operating hour rules. Zendesk Chat functionality is applied to manage live agent handover, session queuing, and conversational analytics elements commonly found in Chatbots and Conversational AI deployments. Operational ownership rests with customer service and contact center teams, who maintain routing rules, response governance, and ongoing configuration of the Zendesk Chat environment.
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Cigna Thailand CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Insider One | Legacy | Insider Connect | Customer Data Platform | CRM | n/a | 2020 | 2020 |
In 2020, Cigna Thailand deployed Insider Connect as a Customer Data Platform on its public website. The initial implementation concentrates on capturing first party web signals to assemble unified visitor profiles and to enable real time personalization tied to digital marketing activities.
Insider Connect was configured to support identity stitching, persistent customer profiles, audience segmentation, and on site personalization workflows. These configurations align with standard Customer Data Platform capabilities for profile unification, audience creation, and campaign orchestration.
The deployment is embedded in the website front end using client side tagging to populate the Insider Connect profile store, with event schemas and data layer mapping implemented to normalize web signals. Operational ownership is assigned to marketing and digital teams in Thailand, using Insider Connect to drive on site messaging and customer experience management.
Governance focused on data mapping, consent and privacy controls, and a staged rollout across the public site, with processes to maintain profile hygiene and segmentation logic. Cigna Thailand uses Insider Connect as a Customer Data Platform to support marketing, digital engagement, and customer experience management on its website.
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Customer Engagement | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2018 | 2018 |
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Cigna Thailand ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Cigna Thailand IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Cigna Thailand
| First Name | Last Name | Title | Function | Department | Phone | |
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Associate Director of Finance And Accounting | Director | Finance | |
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Associate Director of Information Technology | Director | IT | |
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Innovation Lab Manager | Manager | Finance | |
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COO | CXO | Finance | |
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Head of Digital Transformation & Innovation | Director | IT | |
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Apps Being Evaluated by Cigna Thailand Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cigna Thailand IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cigna Thailand digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Cigna Thailand Technographics
Cigna Thailand is a Insurance organization based in Thailand,
with around 1700 employees and annual revenues of $1.00 billion.
Cigna Thailand operates a diverse technology stack with applications such as
Oracle E-Business Suite, Zendesk Chat and Insider Connect,
covering areas like ERP Financial, Chatbots and Conversational AI and Customer Data Platform.
Cigna Thailand has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Zendesk and Insider One.
Cigna Thailand recently adopted applications including
Appier AIQUA in 2021, Lotame DMP in 2021 and Insider Connect in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cigna Thailand’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cigna Thailand’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cigna Thailand technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.