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Cinemark Brasil SA
Location
Av. Doctor Chucri Zaidan, n 920, 15th floor,
Sao Paulo, 04583-904,
Brazil
Website
https://www.cinemark.com.br/
Phone
55 11 5180-3291
Artw industry
Leisure and Hospitality
Employee
Revenue

Cinemark Brasil SA Technographics

Cinemark Brasil SA Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Cinemark Brasil SA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Cinemark Brasil SA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Cinemark Brasil SA has purchased the following applications: Movio Research for Analytics and BI in 2018, Amazon EC2 for Application Hosting and Computing Services in 2020, Microsoft 365 for Collaboration in 2016 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Cinemark Brasil SA is running and its propensity to invest more and deepen its relationship with Movio , Amazon Web Services (AWS) , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Cinemark Brasil SA revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cinemark Brasil SA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Cinemark Brasil SA Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Movio Legacy Movio Research Analytics and BI Analytics and BI n/a 2018 2018 In 2018, Cinemark Brasil SA integrated its point of sale systems with Movio Cinema to centralize loyalty data across its Brazilian circuit and to boost marketing segmentation and campaign performance. Movio Research is identified as the Analytics and BI application inferred from that Movio Cinema integration, and Movio Research is understood to enable advanced audience analytics within the Analytics and BI category. The implementation centralized transaction and loyalty identifiers into Movio’s analytics environment, supporting audience segmentation, cohort analysis, and campaign measurement functions that are typical for Analytics and BI platforms. Data ingestion and consolidation from POS into Movio Cinema and onward into Movio Research is inferred as the architectural pattern used to create unified customer profiles and reporting data sets, aligning with standard ETL and analytics workflows. Operational coverage focused on marketing and CRM functions across Cinemark Brasil’s circuit, with the integration intended to streamline segmentation and campaign orchestration. Governance and process changes are inferred to include standardized segmentation taxonomies, loyalty identifier governance, and campaign measurement workflows to operationalize audience analytics via Movio Research.
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Amazon Web Services (AWS) Legacy Amazon EC2 Application Hosting and Computing Services IaaS n/a 2020 2020
Content Delivery Network IaaS 2019 2019
Content Delivery Network IaaS 2020 2020
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2016 2016
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Customer Support CRM 2020 2020
Customer Support CRM 2018 2018
Data Management Platform CRM 2017 2017
Data Management Platform CRM 2018 2018
Digital Advertising Platform CRM 2016 2016
Digital Advertising Platform CRM 2021 2021
Marketing Automation CRM 2018 2018
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Digital Signing Content Management 2021 2021
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Point Of Sale ERP Services and Operations 2016 2016
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Recruiting HCM 2019 2019
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Secure Email Gateways (SEGs) CyberSecurity 2019 2019
IT Decision Makers and Key Stakeholders at Cinemark Brasil SA
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Cinemark Brasil SA Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Cinemark Brasil SA Technographics

Cinemark Brasil SA is a Leisure and Hospitality organization based in Brazil, with around 2000 employees and annual revenues of $300.0 million.

Cinemark Brasil SA operates a diverse technology stack with applications such as Movio Research, Amazon EC2 and Microsoft 365, covering areas like Analytics and BI, Application Hosting and Computing Services and Collaboration.

Cinemark Brasil SA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Movio, Amazon Web Services (AWS) and Microsoft.

Cinemark Brasil SA recently adopted applications including comScore Activation in 2021, DocuSign eSignature in 2021 and Amazon EC2 in 2020, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Cinemark Brasil SA’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Cinemark Brasil SA’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Cinemark Brasil SA technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.