Cinemark Brasil SA
Av. Doctor Chucri Zaidan, n 920, 15th floor,
Sao Paulo, 04583-904,
Brazil
Sao Paulo, 04583-904,
Brazil
55 11 5180-3291
Leisure and Hospitality
Cinemark Brasil SA Technographics
Cinemark Brasil SA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cinemark Brasil SA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Cinemark Brasil SA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cinemark Brasil SA has purchased the following applications: Gupy Recruitment Software for Recruiting in 2019, Linx Core for Point Of Sale in 2016, Movio Research for Analytics and BI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cinemark Brasil SA is running and its propensity to invest more and deepen its relationship with Gupy , Linx , Movio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cinemark Brasil SA revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cinemark Brasil SA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cinemark Brasil SA Tech Stack and Enterprise Applications
Cinemark Brasil SA HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Gupy | Legacy | Gupy Recruitment Software | Recruiting | HCM | n/a | 2019 | 2019 |
In 2019, Cinemark Brasil SA deployed Gupy Recruitment Software as its Recruiting application. The Gupy Recruitment Software instance was embedded on the Cinemark careers site to centralize job posting and candidate intake for the company operating in Brazil, supporting an employee base of about 2,000.
The implementation focuses on applicant tracking and candidate-facing application workflows common to Recruiting platforms, including job requisition publishing on the public careers page, stage-based candidate progression, and configurable screening flows. Operational ownership rests with Talent Acquisition and HR, with role-based access for recruiters and hiring managers and standardized recruitment workflows to enforce consistent hiring governance across Cinemark Brasil SA.
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Cinemark Brasil SA ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Linx | Legacy | Linx Core | Point Of Sale | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Cinemark Brasil SA implemented Linx Core. Linx Core is a Point Of Sale application deployed to support Cinemark Brasil retail operations in Brazil, focused on box office and concession point of sale functionality. The implementation is listed on Linx customer references and aligns the vendor application with Cinemark Brasil business functions for in‑venue sales and transaction processing.
The deployment of Linx Core covers standard Point Of Sale modules including checkout workflows, payment processing, pricing and promotions configuration, inventory control for concession items, and real-time sales reporting. Configuration emphasizes cashier and manager role separation, centralized product and price administration, and store-level transaction handling to align with cinema operational patterns. The implementation narrative centers on Linx Core as the primary Point Of Sale application for Cinemark Brasil, supporting retail sales and operational reporting across its Brazil sites.
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Cinemark Brasil SA Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Movio | Legacy | Movio Research | Analytics and BI | Analytics and BI | n/a | 2018 | 2018 |
In 2018, Cinemark Brasil SA integrated its point of sale systems with Movio Cinema to centralize loyalty data across its Brazilian circuit and to boost marketing segmentation and campaign performance. Movio Research is identified as the Analytics and BI application inferred from that Movio Cinema integration, and Movio Research is understood to enable advanced audience analytics within the Analytics and BI category.
The implementation centralized transaction and loyalty identifiers into Movio’s analytics environment, supporting audience segmentation, cohort analysis, and campaign measurement functions that are typical for Analytics and BI platforms. Data ingestion and consolidation from POS into Movio Cinema and onward into Movio Research is inferred as the architectural pattern used to create unified customer profiles and reporting data sets, aligning with standard ETL and analytics workflows.
Operational coverage focused on marketing and CRM functions across Cinemark Brasil’s circuit, with the integration intended to streamline segmentation and campaign orchestration. Governance and process changes are inferred to include standardized segmentation taxonomies, loyalty identifier governance, and campaign measurement workflows to operationalize audience analytics via Movio Research.
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Cinemark Brasil SA Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2016 | 2016 |
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Cinemark Brasil SA Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Cinemark Brasil SA CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Cinemark Brasil SA IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Cinemark Brasil SA CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Cinemark Brasil SA
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Customer Service Manager | Manager | Customer Service | |
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Customer Service Manager | Manager | Customer Service | |
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Trade Marketing International Manager | Manager | Marketing | |
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Head of Digital | Director | Finance | |
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Apps Being Evaluated by Cinemark Brasil SA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cinemark Brasil SA IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cinemark Brasil SA digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Cinemark Brasil SA Technographics
Cinemark Brasil SA is a Leisure and Hospitality organization based in Brazil,
with around 2000 employees and annual revenues of $300.0 million.
Cinemark Brasil SA operates a diverse technology stack with applications such as
Gupy Recruitment Software, Linx Core and Movio Research,
covering areas like Recruiting, Point Of Sale and Analytics and BI.
Cinemark Brasil SA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Gupy, Linx and Movio.
Cinemark Brasil SA recently adopted applications including
DocuSign eSignature in 2021, comScore Activation in 2021 and Zendesk Service in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cinemark Brasil SA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cinemark Brasil SA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cinemark Brasil SA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.