CIRCA
530 7th Avenue,
New York, 10018, NY,
United States
New York, 10018, NY,
United States
1 212-486-6013
Retail
CIRCA Technographics
CIRCA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by CIRCA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 CIRCA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CIRCA has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Olark Live Chat for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CIRCA is running and its propensity to invest more and deepen its relationship with Oracle , Olark , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CIRCA revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CIRCA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CIRCA Tech Stack and Enterprise Applications
CIRCA ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015 CIRCA implemented Oracle NetSuite ERP to stabilize its core finance platform and drive a broader IT organization transformation. The deployment was focused on a 100-employee retail jeweler operating in the United States, with the application positioned in the ERP Financial category to support core accounting and back-office operations.
Implementation work concentrated on ERP Financial modules and configuration, including general ledger, accounts payable, accounts receivable, order to cash processes, fixed asset tracking and basic procurement controls. Efforts emphasized workflow automation for transaction approvals, chart of accounts rationalization, and user experience improvements for finance and operations staff, reflecting category-aligned best practices for mid-market ERP deployments.
Platform stabilization extended beyond module configuration to the IT backbone, with initiatives to improve uptime of critical systems and simplify operational support. The engagement included restructuring IT ownership and centralizing platform administration, which reduced reliance on external vendors and simplified incident and change management processes across finance and store operations.
Governance changes accompanied the technical work, with new operational processes to manage NetSuite system health, change control and user support. Outcomes documented in the engagement include improved overall uptime of critical systems, elimination of costly vendors, and enhanced end user experience, all delivered through the Oracle NetSuite ERP implementation.
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CIRCA AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Olark | Legacy | Olark Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, CIRCA deployed Olark Live Chat on its public e commerce website. Olark Live Chat was implemented as the customer facing chat widget under the Chatbots and Conversational AI category to support online customer service and conversational lead capture for the retailer.
The implementation leverages standard Olark Live Chat capabilities, including real time messaging, visitor monitoring, canned responses and chat transcript capture, configured to operate on storefront product and support pages. The deployment was executed as a lightweight front end integration using the Olark Live Chat widget and focused configuration of availability rules, message templates and offline message capture to suit CIRCA's 100 person retail operation.
Operational ownership centers on customer service and sales workflows, with chat routing, agent availability status and transcript retention defined to align with existing support processes. Governance emphasized notification and follow up procedures for chat handoffs and archival of transcripts to preserve customer context for order inquiries and post chat engagement.
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CIRCA Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, CIRCA implemented Microsoft 365 to establish a cloud-first Collaboration platform for its retail operations. The deployment targeted company-wide collaboration and communication needs for a 100 person retail organization based in the United States, with Microsoft 365 serving email, document management, and team collaboration functions.
The Microsoft 365 implementation includes standard Collaboration capabilities such as hosted email, document libraries and content management, file sync and sharing, real-time coauthoring, and team communications. Microsoft 365 was configured as a single tenant SaaS environment with role-based user provisioning, mailbox and document library configuration, and team channel structures to support merchandising, store operations, finance, and customer service workflows.
CIRCA’s public website references Microsoft 365 services, indicating active use of Microsoft 365 components for external-facing contact and organizational presence. Operational coverage is organized around core retail business functions, with Microsoft 365 serving as the primary Collaboration layer for intra-company communication, document lifecycle management, and operational coordination across US sites.
Governance is implemented through centralized tenant administration, access and permission controls, and defined user lifecycle processes for provisioning and deprovisioning. The rollout emphasized standard Collaboration workflows, including centralized document libraries and team channels, with administrative controls to manage compliance and access across the organization.
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Online Meeting Scheduling | Collaboration |
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2020 | 2020 |
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CIRCA CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2012 | 2012 |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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CIRCA PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2020 | 2020 |
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CIRCA IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CIRCA CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at CIRCA
| First Name | Last Name | Title | Function | Department | Phone | |
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Financial Controller, Director | Director | Finance | |
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President & COO | CXO | Finance | |
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Co-Founder & Vice President | CXO | Finance | |
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CEO | CXO | Finance | |
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Vice President, Operations & Information Technology | VP | IT | |
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Vice President of Finance | VP | Finance | |
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Director of Finance | Director | Finance | |
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Assistant Controller | Director | Finance | |
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Apps Being Evaluated by CIRCA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from CIRCA IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the CIRCA digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD CIRCA Technographics
CIRCA is a Retail organization based in United States,
with around 100 employees and annual revenues of $12.0 million.
CIRCA operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Olark Live Chat and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
CIRCA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Olark and Microsoft.
CIRCA recently adopted applications including
Mixpanel in 2021, Olark Live Chat in 2020 and Squarespace Acuity Scheduling in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of CIRCA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates CIRCA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete CIRCA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.