Circuit of The Americas
9201 Circuit of the Americas Blvd,
Austin, 78617, TX,
United States
Austin, 78617, TX,
United States
1 512-301-6600
Leisure and Hospitality
Circuit of The Americas Technographics
Circuit of The Americas Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Circuit of The Americas and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Circuit of The Americas employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Circuit of The Americas has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, ABI MasterMind Workforce Manager for Workforce Management in 2018, Xola for Reservation and Booking Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Circuit of The Americas is running and its propensity to invest more and deepen its relationship with Oracle , ABI MasterMind , Xola or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Circuit of The Americas revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Circuit of The Americas intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Circuit of The Americas Tech Stack and Enterprise Applications
Circuit of The Americas ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Circuit of The Americas implemented Oracle NetSuite ERP as its ERP Financial platform to centralize accounting and financial operations. The Oracle NetSuite ERP deployment was delivered as a cloud native SaaS implementation scaled for a 400 employee leisure and hospitality operator, intended to consolidate transactional finance, reporting, and revenue management workflows.
Configuration centered on core financial modules including general ledger, accounts payable, accounts receivable, fixed asset management, cash management, budgeting, and financial reporting, with revenue recognition functionality aligned to event and ticketing billing cycles. The project emphasized chart of accounts rationalization, automated journal posting, and standardized financial reports to support month end close and statutory reporting processes.
Operational coverage focused on the finance and accounting teams responsible for venue and event finance, with role based access controls and audit trails implemented to strengthen governance. The rollout included process redesign for accounting workflows and training for finance staff, embedding Oracle NetSuite ERP as the system of record for the organization’s ERP Financial operations.
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Circuit of The Americas HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ABI MasterMind | Legacy | ABI MasterMind Workforce Manager | Workforce Management | HCM | n/a | 2018 | 2018 |
In 2018, Circuit of The Americas implemented ABI MasterMind Workforce Manager, a Workforce Management application to coordinate parking and transportation staffing for large scale events. The deployment targeted event operations including the Formula 1 US Grand Prix, Bold Soccer fixtures, concerts and track events, aligning workforce processes for parking attendants, shuttle and bus drivers, supervisors and fleet vehicles.
ABI MasterMind Workforce Manager was configured to support scheduling and rostering, time and attendance capture, mobile workforce dispatch, role based shift assignment, and provisioning and inventory tracking for mobile point of sale devices. Configuration emphasized roster management for more than 30 shuttle drivers, 50 parking attendants and supervisors, and management of over 230 mPOS endpoints during peak events.
Integrations tied ABI MasterMind Workforce Manager into ParkHub parking payment tooling, Apple iOS based mobile POS devices, RFID and GPS telematics for fleet tracking, and IoT sensors to enable real time vehicle and gate management. The technical footprint combined SaaS workforce orchestration with hardware as a service and on device management, supporting data mapping and traffic plan analysis for field operations.
Operational governance centralized staffing and dispatch across Operations, Facilities, Transportation and Security teams, with established liaison workflows between executives, vendors, county and city police, and the Texas Department of Transportation for safety and traffic management. Rollout and operational processes were organized around event driven scheduling cycles and incident coordination to support events with attendance up to 250,000.
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Circuit of The Americas ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Xola | Legacy | Xola | Reservation and Booking Management | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017, Circuit of The Americas implemented Xola for Reservation and Booking Management on their public website. The deployment uses Xola's cloud-hosted booking engine embedded into the site to provide web-based reservation flows, customer checkout, and a centralized administrative console for staff access. Xola is serving as the companys customer-facing booking layer rather than an on-premises solution, enabling online capture of reservations and management of available inventory.
The implementation leverages core Reservation and Booking Management capabilities such as online booking engine functionality, checkout and payment capture workflows, scheduling and inventory controls, booking management, guest communications, and reporting for operations staff. Integration is primarily executed through embedding Xola on the corporate website and through web-based admin access for events and hospitality operations, supporting ticketing, reservations, and guest services. Governance is centered on centralized booking administration and configuration of booking policies and availability rules within Xola to align operational workflows across the venue.
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Reservation and Booking Management | ERP Services and Operations |
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2012 | 2023 |
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Reservation and Booking Management | ERP Services and Operations |
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2020 | 2020 |
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Circuit of The Americas AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2016 |
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Circuit of The Americas Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2015 | 2015 |
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Circuit of The Americas Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2019 | 2019 |
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Event Management | Collaboration |
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2020 | 2020 |
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Circuit of The Americas Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2015 | 2015 |
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Circuit of The Americas CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2015 | 2015 |
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Circuit of The Americas ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Circuit of The Americas IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Circuit of The Americas
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Revenue Officer | CXO | Finance | |
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CEO | CXO | Finance | |
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Senior Vice President and General Manager | VP | Operations | |
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VP, Major Event Logistics | VP | Supply Chain | |
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Event Sales Manager | Manager | Operations | |
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Motorsport Events Manager | Manager | Finance | |
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Director, Operations | Director | Finance | |
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Event Operations Manager | Manager | Operations | |
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Director, Human Resources | Director | HR | |
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VP Operations | VP | Operations | |
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Major Events Finance Officer | Director | Finance | |
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Chief of Staff | CXO | HR | |
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Apps Being Evaluated by Circuit of The Americas Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Circuit of The Americas IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Circuit of The Americas digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Circuit of The Americas Technographics
Circuit of The Americas is a Leisure and Hospitality organization based in United States,
with around 400 employees and annual revenues of $70.0 million.
Circuit of The Americas operates a diverse technology stack with applications such as
Oracle NetSuite ERP, ABI MasterMind Workforce Manager and Xola,
covering areas like ERP Financial, Workforce Management and Reservation and Booking Management.
Circuit of The Americas has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, ABI MasterMind and Xola.
Circuit of The Americas recently adopted applications including
TripleseatDirect in 2020, Tripleseat in 2020 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Circuit of The Americas’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Circuit of The Americas’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Circuit of The Americas technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.