Citibank India
First International Financial Centre, Plot Nos C-54 and C-55, G-Block, Bandra Kurla Complex, Bandra East,,
Mumbai, 400051,
India
Mumbai, 400051,
India
91 22 4955-2484
Banking and Financial Services
Citibank India Technographics
Citibank India Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Citibank India and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30000 Citibank India employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Citibank India has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2015, Workday Benefits for Benefits Administration in 2018, Adobe Experience Cloud for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Citibank India is running and its propensity to invest more and deepen its relationship with Oracle , Workday , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Citibank India revenues, which have grown to $7.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Citibank India intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Citibank India Tech Stack and Enterprise Applications
Citibank India ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP Financial Management | n/a | 2015 | 2015 |
In 2015, Citibank India implemented Oracle E-Business Suite in the ERP Financial category. The Oracle E-Business Suite deployment provided a centralized platform for core accounting and asset management functions across the bank's financial operations.
In October 2020 the organization initiated an upgrade from R12.1.3 to R12.2.9 with a specific focus on financial modules and Fixed Assets impact analysis. The upgrade program emphasized module-level configuration validation, regression testing, and the delivery of release artifacts for each financial area, with detailed test scripts and impact assessments driving change activities.
Operational coverage for the upgrade testing extended across 85 countries, reflecting a global footprint for financial processing and statutory reporting within the Oracle E-Business Suite instance. The Fixed Assets functional lead managed a team of 12 India-based resources and coordinated with business users to capture new requirements and change requests, while testing internal module interfaces and financial data flows typical of ERP Financial deployments.
Governance and rollout were organized around centralized upgrade testing coordination, resource planning, and risk identification, with senior business system analysis functions responsible for forecasting resource needs and escalating issues to management. Business functions impacted included fixed asset accounting, general ledger reconciliation and broader financial close activities, supported by structured requirement capture and modular delivery across the multi-country environment.
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Citibank India HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Benefits | Benefits Administration | HCM | n/a | 2018 | 2018 |
In 2018 Citibank India implemented Workday Benefits as part of a broader Workday HCM deployment. The Workday Benefits implementation is cataloged under the Benefits Administration Apps Category and was deployed alongside Core HR, Compensation, recruitment, Performance Management, and Self-services MSS&ESS modules to support HR and talent workflows across the organization.
The configuration work included Business Process Framework customization, calculated field development, and report development using Workday Report Writer. Workday Benefits was configured with custom and advanced reports, business process condition rules, security group creation and role assignments, and self-service forms to support employee and manager interactions through Workday Benefits and other HCM modules.
Integrations and data movement were executed with Enterprise Interface Builder EIB, Core Connectors, Cloud Connectors, Object transporter, and Cloud Connectors to manage transmissions to and from external third parties. The implementation included XML mappings, XPATH and XSLT transformations, and ad hoc integrations for job changes, organization changes, address updates, person updates, salary, supervisor assignments, terminations, and location data. An Object transporter engagement ran from January 2022 to present to handle ongoing object migration and transformation tasks.
Operationally the scope covered HR, compensation and recruitment functions, and supported performance management and employee self-service workflows. Governance activities included process design sessions with business stakeholders, data conversion and transformation specifications, audit compliance checks, unit and regression testing, and coordinated deployments with PMs and testers to validate integrations and business processes.
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Compensation Management | HCM |
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2018 | 2018 |
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Core HR | HCM |
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2018 | 2018 |
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Employee Recognition and Rewards Management | HCM |
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2018 | 2018 |
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Performance and Goal Management | HCM |
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2018 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2018 | 2018 |
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Citibank India CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, Citibank India deployed Adobe Experience Cloud for Customer Experience on their website. The implementation is focused on delivering and managing customer-facing web experiences on citibank.co.in, aligning Adobe Experience Cloud with the bank's digital marketing and online servicing channels.
The configuration leverages core Customer Experience capabilities such as web content management, digital analytics, experience personalization, and experience orchestration to support content lifecycle, engagement measurement, and contextual targeting. Implementation work emphasized content authoring workflows, analytics instrumentation, and rule-driven personalization to enable faster campaign execution and iterative experience optimization.
Operational governance was centered on editorial workflows, content approval, and campaign management to coordinate marketing and digital teams. The scope of the deployment is the Citibank India website and it impacts marketing, digital experience, and customer service touchpoints that rely on web-based interactions.
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Citibank India Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Sourcing | Procurement |
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2015 | 2015 |
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Citibank India TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2020 | 2020 |
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AML, Fraud and Compliance | TRM |
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2016 | 2016 |
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Citibank India IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Backup as a Service (BaaS) | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2017 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Citibank India CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Citibank India Physical Security
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Video Security Cameras | Physical Security |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Citibank India
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Citibank India Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Citibank India IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Citibank India digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Citibank India Technographics
Citibank India is a Banking and Financial Services organization based in India,
with around 30000 employees and annual revenues of $7.50 billion.
Citibank India operates a diverse technology stack with applications such as
Oracle E-Business Suite, Workday Benefits and Adobe Experience Cloud,
covering areas like ERP Financial, Benefits Administration and Customer Experience.
Citibank India has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Workday and Adobe Systems.
Citibank India recently adopted applications including
Adobe Experience Cloud in 2021, Adobe Analytics Cloud in 2021 and Azentio Amlock (formerly 3i Infotech AMLOCK) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Citibank India’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Citibank India’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Citibank India technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.