citizenM UK
20 Lavington Street,
London, SE1 0NZ,
United Kingdom
London, SE1 0NZ,
United Kingdom
44 20 3519-1680
Leisure and Hospitality
citizenM UK Technographics
citizenM UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by citizenM UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 citizenM UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that citizenM UK has purchased the following applications: Deputy Scheduling for Workforce Scheduling in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, DocuSign eSignature for Digital Signing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems citizenM UK is running and its propensity to invest more and deepen its relationship with Deputy , Google , DocuSign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing citizenM UK revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for citizenM UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
citizenM UK Tech Stack and Enterprise Applications
citizenM UK HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Deputy | Legacy | Deputy Scheduling | Workforce Scheduling | HCM | n/a | 2019 | 2019 |
In 2019, citizenM UK implemented Deputy Scheduling as a cloud-based Workforce Scheduling solution to centralise rostering across its European hotels. The deployment targeted the spreadsheet-driven scheduling processes that had created friction around leave requests, shift swaps, and a single source of truth for frontline operations.
Deputy Scheduling was configured with automated scheduling templates, shift swap workflows, employee self-service for leave and holiday requests, and mobile access via the Deputy app for Ambassadors. Working with a Deputy partner, citizenM introduced scheduling algorithms and compliance rules to balance AM and PM shifts and to increase the frequency of consecutive days off for staff.
The SaaS deployment created a centralised schedule dataset accessible to hotel managers, the regional operations function, HR and payroll stakeholders, reducing manual reconciliation across separate spreadsheets. The implementation emphasized governance controls around schedule ownership, visibility, and standardised templates to support consistency across citizenM’s European estate.
Governance and process changes democratised scheduling by shifting routine approvals and swap management to employees, while centralised orchestration made manager oversight simpler. Outcomes cited by citizenM include a reduction in scheduling effort from four hours to 15 minutes, an 80 percent positive recommendation rate among pilot staff, fairer distribution of shifts, and elimination of a £7,000 holiday liability in 2019.
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citizenM UK Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, citizenM UK implemented Google Workspace (Formerly Google G-Suite) to provide enterprise collaboration capabilities across its United Kingdom operations. Google Workspace (Formerly Google G-Suite) is observed in use on the citizenM UK website and is the company selected platform for Collaboration supporting corporate communication and content workflows.
The deployment leverages standard Collaboration modules including Gmail for email, Google Calendar for scheduling, Google Drive and Google Docs for file storage and document collaboration, and Google Meet for video conferencing, with administration performed via the Google Admin console for user provisioning and access control. Operational scope covers corporate and operational teams within citizenM UK in the United Kingdom, supporting staff collaboration, scheduling, and content publishing workflows, while governance is applied through centralized tenant administration and policy controls native to Google Workspace.
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citizenM UK Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021, citizenM UK implemented DocuSign eSignature on its website. The deployment uses DocuSign eSignature to provide web embedded Digital Signing capabilities for customer-facing agreement and consent capture through the citizenM UK site. The implementation is scoped to the company website serving the United Kingdom and frames DocuSign eSignature as the web-based Digital Signing application for live document execution. This positions the application to manage online signature capture and document routing tied to web interactions.
Configuration focuses on reusable templates, embedded signing sessions, signature routing workflows, and an auditable transaction history consistent with Digital Signing functional expectations. The implementation leverages DocuSign eSignature authentication controls and audit trail functionality to support signer identity verification and compliance requirements for online agreements. Operational ownership and process change are concentrated on web and guest-facing teams given the website deployment, with governance oriented toward e-signature retention, auditability, and workflow orchestration.
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citizenM UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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citizenM UK ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2020 | 2020 |
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citizenM UK PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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citizenM UK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at citizenM UK
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by citizenM UK Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from citizenM UK IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the citizenM UK digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD citizenM UK Technographics
citizenM UK is a Leisure and Hospitality organization based in United Kingdom,
with around 80 employees and annual revenues of $10.0 million.
citizenM UK operates a diverse technology stack with applications such as
Deputy Scheduling, Google Workspace (Formerly Google G-Suite) and DocuSign eSignature,
covering areas like Workforce Scheduling, Collaboration and Digital Signing.
citizenM UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Deputy, Google and DocuSign.
citizenM UK recently adopted applications including
DocuSign eSignature in 2021, HootSuite Sparkcentral in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of citizenM UK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates citizenM UK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete citizenM UK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.