Citrix
Location
851 West Cypress Creek Road,
Fort Lauderdale, 33309, FL,
United States
Website
https://www.citrix.com/
Phone
1 954-267-3000
Artw industry
Professional Services
Employee
Revenue

Citrix Technographics

Citrix Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Citrix and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 9000 Citrix employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Citrix has purchased the following applications: Demandbase ABX Cloud for Account Based Marketing in 2021, Google Charts for Analytics and BI in 2012, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Citrix is running and its propensity to invest more and deepen its relationship with Demandbase , Adobe Systems , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Citrix revenues, which have grown to $3.48 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Citrix intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Citrix Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Demandbase Legacy Demandbase ABX Cloud Account Based Marketing CRM n/a 2021 2021
Account Based Marketing, Sales Engagement CRM 2022 2022
Customer Experience CRM 2022 2022
Data Management Platform CRM 2018 2018
Data Management Platform CRM 2017 2017
Digital Advertising Platform CRM 2013 2013
Digital Advertising Platform CRM 2014 2014
Marketing Analytics CRM 2014 2014
Marketing Analytics CRM 2022 2022
Marketing Automation CRM 2017 2017
Marketing Automation CRM 2013 2013
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Tag Management CRM 2021 2021
Tag Management CRM 2015 2015
Tag Management CRM 2013 2013
Analytics and BI
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Google Legacy Google Charts Analytics and BI Analytics and BI n/a 2012 2012
IaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Google Legacy Google Cloud Platform (GCP) Application Hosting and Computing Services IaaS n/a 2021 2021
Application Hosting and Computing Services IaaS 2016 2016
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2019 2019
Application Hosting and Computing Services IaaS 2000 2000
Content Delivery Network IaaS 2015 2015
Content Delivery Network IaaS 2019 2019
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2018 2018
Content Delivery Network IaaS 2019 2019
Database Management, Open-Source Database IaaS 2022 2022
Digital Workspace IaaS 2014 2014
ITSM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Application Performance Management ITSM 2017 2017
Application Performance Management ITSM 2017 2017
IT Service Management ITSM 2019 2019
Remote Monitoring and Management ITSM 2020 2020
PaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Apps Development PaaS 2022 2022
Transactional Email PaaS 2018 2018
Collaboration
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Audio Video and Web Conferencing Collaboration 2020 2020
Collaboration Collaboration 2022 2022
Collaboration Collaboration 2022 2022
AI-Powered Application
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Chatbots and Conversational AI AI-Powered Application 2020 2020
Chatbots and Conversational AI AI-Powered Application 2022 2022
Chatbots and Conversational AI AI-Powered Application 2022 2022
Content Management
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Digital Asset Management Content Management 2014 2014
Web Content Management Content Management 2020 2020
HCM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Employee Experience HCM 2015 2015
Performance and Goal Management, Employee Recognition and Rewards Management HCM 2018 2018
Recruiting, Applicant Tracking System HCM 2014 2014
CyberSecurity
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Identity and Access Management (IAM) CyberSecurity 2022 2022
Identity and Access Management (IAM) CyberSecurity 2017 2017
Secure Email Gateways (SEGs) CyberSecurity 2020 2020
PPM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Project Portfolio Management PPM 2016 2016
Project Portfolio Management PPM 2021 2021
IT Decision Makers and Key Stakeholders at Citrix
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Citrix Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Citrix Technographics

Citrix is a Professional Services organization based in United States, with around 9000 employees and annual revenues of $3.48 billion.

Citrix operates a diverse technology stack with applications such as Demandbase ABX Cloud, Google Charts and Google Cloud Platform (GCP), covering areas like Account Based Marketing, Analytics and BI and Application Hosting and Computing Services.

Citrix has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Demandbase and Google.

Citrix recently adopted applications including Adobe Marketo Engage in 2022, Adobe Experience Cloud in 2022 and Microsoft Clarity in 2022, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Citrix’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Citrix’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Citrix technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.