Apps Run The World

Citrix Software Purchases and Digital Transformation Initiatives

Last updated on 2021-11-23 12:50:02

Discover the latest software purchases and digital transformation initiatives being undertaken by Citrix and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 9000 Citrix employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Citrix has purchased the following applications: D&B Rev.Up ABX for Account Based Marketing in 2021, Okta Identity Cloud for Access and Identity Management (AIG) in 2021, Google Cloud Platform (GCP) for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Citrix is running and its propensity to invest more and deepen its relationship with Dun & Bradstreet , Okta , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Citrix revenues, which have grown to $3.24 billions in 2019, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Citrix intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.


851 West Cypress Creek Road
Fort Lauderdale, 33309 , FL
United States
1 954-267-3000
https://www.citrix.com/
Industry Employees Revenue
Professional Services 9000 $3.24B

Enterprise Software and Cloud Applications being used by Citrix


Vendor Old Product New Product Category Market Users VAR/SI When Live
Drift Legacy Applications Drift AI Chatbot Chatbots and Conversational AI Artificial Intelligence n/a n/a 2020 2020
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Digital Asset Management Content Management Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Web Content Management Content Management Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Web Content Management Content Management Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Web Content Management Content Management Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Account Based Marketing CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Sales Engagement CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Sales Automation,Sales Engagement CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2013 2013
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Account Based Marketing CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Tag Management CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Account Based Marketing CRM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Account Based Marketing CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2013 2013
Subscribe Subscribe Subscribe Tag Management CRM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe CCaaS CRM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Expense Management ERP Financial Management Subscribe Subscribe 2012 2012
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2017 2018
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2011 2011
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2011 2011
Subscribe Subscribe Subscribe Applicant Tracking System HCM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Recruiting,Applicant Tracking System HCM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Workforce Management HCM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Candidate Relationship Management HCM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Single Sign-On (SSO) IaaS Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Data Loss Prevention IaaS Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Digital Workspace IaaS Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Access and Identity Management (AIG) IaaS Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Secure Email Gateways (SEGs) IaaS Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Secure Email Gateways (SEGs) IaaS Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2000 2000
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Secure Email Gateways (SEGs) IaaS Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2013 2013
Subscribe Subscribe Subscribe Application Performance Management ITSM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe IT Service Management ITSM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Remote Desktop ITSM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Application Performance Management ITSM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Transactional Email PaaS Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Project Portfolio Management PPM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Project Portfolio Management PPM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe CPQ SPM Subscribe Subscribe 2018 2018
Vendor Old Product New Product Category Market Users VAR/SI When Live
Microsoft Legacy Applications Microsoft Exchange Online Collaboration Collaboration n/a n/a 2015 2015
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Audio Video and Web Conferencing Collaboration Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Collaboration Collaboration Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Digital Asset Management Content Management Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Web Content Management Content Management Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Web Content Management Content Management Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Web Content Management Content Management Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Account Based Marketing CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Sales Engagement CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Sales Automation,Sales Engagement CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2013 2013
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Data Management Platform CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Account Based Marketing CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Tag Management CRM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Account Based Marketing CRM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Customer Experience CRM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Account Based Marketing CRM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Marketing Analytics CRM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Marketing Automation CRM Subscribe Subscribe 2013 2013
Subscribe Subscribe Subscribe Tag Management CRM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe CCaaS CRM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Expense Management ERP Financial Management Subscribe Subscribe 2012 2012
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2017 2018
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2011 2011
Subscribe Subscribe Subscribe ERP Financial ERP Financial Management Subscribe Subscribe 2011 2011
Subscribe Subscribe Subscribe Applicant Tracking System HCM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Recruiting,Applicant Tracking System HCM Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Workforce Management HCM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Core HR HCM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Candidate Relationship Management HCM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Application Performance Management ITSM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe IT Service Management ITSM Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Remote Desktop ITSM Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Application Performance Management ITSM Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Project Portfolio Management PPM Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Project Portfolio Management PPM Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe CPQ SPM Subscribe Subscribe 2018 2018
Vendor Old Product New Product Category Market Users VAR/SI When Live
Amazon Web Services (AWS) Legacy Applications Amazon SES Transactional Email PaaS n/a n/a 2018 2018
Vendor Old Product New Product Category Market Users VAR/SI When Live
Google Legacy Applications Google Identity Platform Single Sign-On (SSO) IaaS n/a n/a 2017 2017
Subscribe Subscribe Subscribe Data Loss Prevention IaaS Subscribe Subscribe 2017 2017
Subscribe Subscribe Subscribe Digital Workspace IaaS Subscribe Subscribe 2014 2014
Subscribe Subscribe Subscribe Access and Identity Management (AIG) IaaS Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2021 2021
Subscribe Subscribe Subscribe Secure Email Gateways (SEGs) IaaS Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Secure Email Gateways (SEGs) IaaS Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2019 2019
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2000 2000
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2018 2018
Subscribe Subscribe Subscribe Secure Email Gateways (SEGs) IaaS Subscribe Subscribe 2020 2020
Subscribe Subscribe Subscribe Content Delivery Network IaaS Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe Application Hosting and Computing Services IaaS Subscribe Subscribe 2013 2013
Vendor Old Product New Product Category Market Users VAR/SI When Live
Drift Legacy Applications Drift AI Chatbot Chatbots and Conversational AI Artificial Intelligence n/a n/a 2020 2020

IT Decision Makers and Key Stakeholders at Citrix


First Name Last Name Title Email Phone
Subscribe Subscribe VP & CTO Subscribe Subscribe
Subscribe Subscribe Senior Vice President, WW Sales & Service Subscribe Subscribe
Subscribe Subscribe Director of Corporate Accounting Subscribe Subscribe
Subscribe Subscribe Chief Operating Officer and Chief Financial Officer Subscribe Subscribe
Subscribe Subscribe EVP, Chief People Officer Subscribe Subscribe
Subscribe Subscribe Sr. Manager Procurement, Travel Subscribe Subscribe
Subscribe Subscribe VP Information Technology Subscribe Subscribe
Subscribe Subscribe Vice President and Corporate Controller Subscribe Subscribe
Subscribe Subscribe VP Global Shared Services, Finance and Administration Subscribe Subscribe
Subscribe Subscribe Director, HR Business Partner Subscribe Subscribe
Subscribe Subscribe Vice President, Human Resources Subscribe Subscribe
Subscribe Subscribe President Chief Executive Officer Subscribe Subscribe
Subscribe Subscribe Director of Accounts Payable Subscribe Subscribe
Subscribe Subscribe CIO Subscribe Subscribe
Subscribe Subscribe Senior Director Finance and Operations Subscribe Subscribe
Subscribe Subscribe SVP and Chief Marketing Officer Subscribe Subscribe
Subscribe Subscribe VP, Finance Subscribe Subscribe