Citrix
851 West Cypress Creek Road,
Fort Lauderdale, 33309, FL,
United States
Fort Lauderdale, 33309, FL,
United States
1 954-267-3000
Professional Services
Citrix Technographics
Citrix Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Citrix and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 9700 Citrix employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Citrix has purchased the following applications: Culture Amp for Employee Experience in 2015, JLL Falcon for Generative AI Platforms in 2021, Drift AI Chatbot for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Citrix is running and its propensity to invest more and deepen its relationship with Culture Amp , 15Five , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Citrix revenues, which have grown to $3.65 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Citrix intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Citrix Tech Stack and Enterprise Applications
Citrix HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Culture Amp | Legacy | Culture Amp | Employee Experience | HCM | n/a | 2015 | 2015 |
|
|
|
|
|
Performance and Goal Management, Employee Recognition and Rewards Management | HCM |
|
2018 | 2018 |
|
|
|
|
|
Recruiting, Applicant Tracking System | HCM |
|
2014 | 2014 |
|
Citrix AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| JLL Technologies | Legacy | JLL Falcon | Generative AI Platforms | AI Development | n/a | 2021 | 2021 |
In 2021, Citrix implemented JLL Falcon from JLL Technologies to support corporate real estate and facilities management in the United States. JLL Falcon is a Generative AI Platforms application deployed to centralize real estate and workplace data and to provide data driven insights for portfolio and facilities decision making.
The implementation combined data aggregation and analytics capabilities with generative AI led features, including natural language querying for ad hoc business user queries and anomaly detection to surface outliers in occupancy and facilities telemetry. Functional coverage emphasized workplace management workflows, portfolio reporting, occupancy analytics, and facilities planning, with configuration focused on role based access and configurable analytics views for real estate and facilities teams.
Operationally the deployment built on Citrixs prior use of JLL Azara by upgrading that environment to run on JLL Falcon, retaining the focus on corporate real estate and workplace management in the United States. Governance centered on centralizing CRE data feeds, defining owner roles across facilities and real estate functions, and embedding analytics driven decision workflows to improve portfolio and facilities decision making.
|
Citrix AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2022 | 2022 |
|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2022 | 2022 |
|
|
|
|
|
Predictive Analytics | AI-Powered Application |
|
2021 | 2021 |
|
Citrix Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2012 | 2012 |
|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2021 | 2021 |
|
Citrix Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2020 | 2020 |
|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2019 | 2019 |
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
|
|
|
|
Collaboration | Collaboration |
|
2018 | 2018 |
|
|
|
|
|
Collaboration | Collaboration |
|
2009 | 2009 |
|
Citrix Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Asset Management | Content Management |
|
2014 | 2014 |
|
|
|
|
|
Web Content Management | Content Management |
|
2020 | 2020 |
|
Citrix CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Account Based Marketing | CRM |
|
2021 | 2021 |
|
|
|
|
|
Account Based Marketing, Sales Engagement | CRM |
|
2022 | 2022 |
|
|
|
|
|
Customer Experience | CRM |
|
2022 | 2022 |
|
|
|
|
|
Data Management Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Data Management Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2013 | 2013 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2014 | 2014 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Automation | CRM |
|
2013 | 2013 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
|
|
|
|
Tag Management | CRM |
|
2021 | 2021 |
|
|
|
|
|
Tag Management | CRM |
|
2015 | 2015 |
|
|
|
|
|
Tag Management | CRM |
|
2013 | 2013 |
|
Citrix ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2017 | 2017 |
|
|
|
|
|
Application Performance Management | ITSM |
|
2017 | 2017 |
|
|
|
|
|
IT Service Management | ITSM |
|
2019 | 2019 |
|
|
|
|
|
Remote Monitoring and Management | ITSM |
|
2020 | 2020 |
|
Citrix PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Project Portfolio Management | PPM |
|
2016 | 2016 |
|
|
|
|
|
Project Portfolio Management | PPM |
|
2021 | 2021 |
|
|
|
|
|
Project Portfolio Management | PPM |
|
2019 | 2019 |
|
Citrix SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Configure Price Quote (CPQ) | SPM |
|
2018 | 2019 |
|
Citrix PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2022 | 2022 |
|
|
|
|
|
Apps Development | PaaS |
|
2022 | 2022 |
|
|
|
|
|
Transactional Email | PaaS |
|
2018 | 2018 |
|
Citrix IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2000 | 2000 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Database Management, Open-Source Database | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Digital Workspace | IaaS |
|
2014 | 2014 |
|
Citrix CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2022 | 2022 |
|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2017 | 2017 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2023 | 2023 |
|
IT Decision Makers and Key Stakeholders at Citrix
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Senior Director Global Recruiting Strategies & Operations | Director | HR | |
|
|
|
Head of Talent Management & Leadership Development/ Acting VP | Director | HR | |
|
|
|
Sr Director, HR Technology | Director | HR | |
|
|
|
Executive Recruiting Program Manager | Manager | HR | |
|
|
|
Senior Manager Talent Acquisition | Manager | HR | |
|
|
|
Senior Director Inside Sales | Director | Sales | |
|
|
|
Senior Vice President of Customer Success | VP | Customer Service | |
|
|
|
Vice President of Sales Operations and Strategy | VP | Sales | |
|
|
|
VP, Global Sales Operations | VP | Sales | |
|
|
|
Senior Director, WW Sales Compensation | Director | Sales | |
|
|
|
Salesforce Administrator & Devops Engineer | Manager | Marketing | |
|
|
|
Lead Salesforce Administrator | Non Manager | IT | |
|
|
|
Salesforce Administrator | Manager | Marketing | |
|
Apps Being Evaluated by Citrix Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Citrix IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Citrix digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Citrix Technographics
Citrix is a Professional Services organization based in United States,
with around 9700 employees and annual revenues of $3.65 billion.
Citrix operates a diverse technology stack with applications such as
Culture Amp, JLL Falcon and Drift AI Chatbot,
covering areas like Employee Experience, Generative AI Platforms and Chatbots and Conversational AI.
Citrix has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Culture Amp, JLL Technologies and Drift.
Citrix recently adopted applications including
DMARC SaaS Platform in 2023, LiveChat in 2022 and TeamSupport SnapEngage in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Citrix’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Citrix’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Citrix technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.