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Citroen Bruay Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Nextlane Legacy Nextlane DMS Dealership Management ERP Services and Operations n/a 2021 2021
In 2021, Citroen Bruay deployed Nextlane DMS as its Dealership Management platform. The Nextlane DMS instance is embedded on the dealer customer-facing website to publish live vehicle inventory and capture online appointment bookings, aligning the application with frontline sales and aftersales customer touchpoints. Citroen Bruay operates as a small dealership with 35 employees, so the implementation is sized to support showroom sales, parts management, and workshop scheduling rather than multi-site enterprise orchestration. The configuration of Nextlane DMS emphasizes core Dealership Management capabilities, including inventory and vehicle lifecycle management, CRM for lead and customer records, service job management and parts ordering, and appointment scheduling workflows. The deployment is web-integrated with the dealer website to syndicate stock listings and intake service bookings, and it is configured with role-based access controls for sales advisors, parts staff, and technicians to enforce operational workflows. Operational coverage centers on sales, aftersales, parts and customer service functions at the Citroen Bruay site, with governance oriented around standard DMS workflows and user role segmentation to streamline dealer operations.
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Algolia Legacy Algolia Search Application, Web and Enterprise Search Content Management n/a 2021 2021
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Acquia Legacy Acquia Campaign Studio (ex Mautic) Marketing Automation CRM n/a 2021 2021
Marketing Automation CRM 2021 2021
Tag Management CRM 2021 2021
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2021 2021
Content Delivery Network IaaS 2021 2021
IT Decision Makers and Key Stakeholders at Citroen Bruay
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Citroen Bruay Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Citroen Bruay Technographics

Citroen Bruay is a Automotive organization based in France, with around 35 employees and annual revenues of $6.0 million.

Citroen Bruay operates a diverse technology stack with applications such as Nextlane DMS, Algolia Search and Acquia Campaign Studio (ex Mautic), covering areas like Dealership Management, Application, Web and Enterprise Search and Marketing Automation.

Citroen Bruay has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Nextlane, Algolia and Acquia.

Citroen Bruay recently adopted applications including Nextlane DMS in 2021, Algolia Search in 2021 and Acquia Campaign Studio (ex Mautic) in 2021, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Citroen Bruay’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Citroen Bruay’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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