Classmates
1501 4th Ave Ste 400,
Seattle, 98101, WA,
United States
Seattle, 98101, WA,
United States
1 206-301-5700
Professional Services
Classmates Technographics
Classmates Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Classmates and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 160 Classmates employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Classmates has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2020, MicroStrategy ONE Analytics for Analytics and BI in 2013, DocuSign eSignature for Digital Signing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Classmates is running and its propensity to invest more and deepen its relationship with GumGum , MicroStrategy , Docusign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Classmates revenues, which have grown to $19.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Classmates intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Classmates Tech Stack and Enterprise Applications
Classmates AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Classmates deployed GumGum on their website. The deployment uses GumGum as an Artificial Intelligence Marketing solution to enable contextual media placement and content aware ad targeting across site pages. Implementation focused on leveraging the application to analyze page content and visual assets, aligning creatives to editorial context and image signals for on‑site audience engagement.
Technically the GumGum implementation was embedded in the site front end using client side tagging and page level JavaScript to surface contextually matched advertising and native media units, integrating with web content rendering and ad delivery flows. Operational ownership for the GumGum deployment sat with marketing and web operations, supporting digital marketing and advertising workflows across the Classmates website. The implementation positions GumGum as the Artificial Intelligence Marketing layer for Classmates web channel optimization and contextual advertising orchestration.
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Classmates Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MicroStrategy | Legacy | MicroStrategy ONE Analytics | Analytics and BI | Analytics and BI | n/a | 2013 | 2018 |
In 2013, Classmates implemented MicroStrategy ONE Analytics. Classmates implemented MicroStrategy ONE Analytics as an Analytics and BI platform to revive business intelligence, centralize reporting, and establish formal data modeling across the company.
The engagement focused on data modeling and MicroStrategy architecture, with explicit work on Netezza data models and a MicroStrategy semantic layer. Implementation activities included building enterprise-grade metadata and analytical datasets, and provisioning dashboarding and reporting capabilities consistent with an Analytics and BI deployment.
The implementation exposed the environment to a broad set of analytical databases, including MongoDB, Neo4J, Hadoop, and Spark, in addition to Netezza, indicating integration patterns between MicroStrategy ONE Analytics and multiple analytical stores. Operational scope centered on business intelligence and analytics functions, with governance emphasis on data modeling discipline and MicroStrategy architecture standards to support cross-functional reporting and analytics workflows.
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Classmates Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Docusign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021, Classmates implemented DocuSign eSignature as a Digital Signing solution on its website. The deployment is focused on customer-facing digital signature capture embedded into the web experience to support member agreements and consent workflows. DocuSign eSignature is used to present, sign, and manage electronic documents directly within the site, providing envelope creation, signer authentication options, and audit trails.
Architecturally the implementation follows common Digital Signing patterns, with the website front-end invoking embedded signing sessions and a back-end service orchestrating envelope lifecycle and status tracking, using DocuSign eSignature APIs and standard webhook callbacks for event notifications. Governance was structured around signature audit trails, document retention controls, and administrative access to signing logs to operationalize the new signing workflows on the Classmates website.
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Classmates CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
|
2011 | 2011 |
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Classmates ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Classmates TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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AML, Fraud and Compliance | TRM |
|
2014 | 2014 |
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Classmates IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
|
2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Classmates CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Classmates
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Manager, Database and Application Operations | Manager | IT | |
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Principal Data Systems Analyst | Director | IT | |
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VP Finance | VP | Finance | |
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Apps Being Evaluated by Classmates Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Classmates IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Classmates digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Classmates Technographics
Classmates is a Professional Services organization based in United States,
with around 160 employees and annual revenues of $19.0 million.
Classmates operates a diverse technology stack with applications such as
GumGum, MicroStrategy ONE Analytics and DocuSign eSignature,
covering areas like Artificial Intelligence Marketing, Analytics and BI and Digital Signing.
Classmates has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as GumGum, MicroStrategy and Docusign.
Classmates recently adopted applications including
Lumen Cloud (ex CenturyLink) in 2022, Lumen CDN in 2022 and DocuSign eSignature in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Classmates’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Classmates’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Classmates technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.