Welwyn Garden City, AL7 1LT,
United Kingdom
Close Parent Technographics
Close Parent Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Close Parent and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Close Parent employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Close Parent has purchased the following applications: Apple Pay for Payment Processing in 2020, Maisie AI for Chatbots and Conversational AI in 2022, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Close Parent is running and its propensity to invest more and deepen its relationship with Apple , Google , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Close Parent revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Close Parent intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Close Parent Tech Stack and Enterprise Applications
Close Parent ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, Close Parent implemented Apple Pay on its e-commerce website. Close Parent implemented Apple Pay as a Payment Processing capability to accept mobile wallet and browser-based tokenized payments for its United Kingdom online storefront and checkout business function. The implementation centers on embedding Apple Pay into the site's checkout flow and client-side payment interfaces.
Functional modules deployed include client-side wallet integration, payment tokenization, and checkout button instrumentation, aligned with Payment Processing workflows such as authorization handoff and payment confirmation. Operational coverage is the consumer-facing website and e-commerce operations managed by Close Parent's retail team, supporting order capture and payment acceptance. Governance adjustments focused on checkout workflow changes and reconciliation procedures to ensure payments route through Apple Pay in the order processing lifecycle.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2021 | 2021 |
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Close Parent AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Maisie AI | Legacy | Maisie AI | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Close Parent implemented Maisie AI on its website. Close Parent deployed Maisie AI, a Chatbots and Conversational AI application, to support customer engagement and e-commerce assistance through an embedded web conversational interface.
The implementation scope is focused on external customer facing interactions on the Close Parent website, addressing customer support, product guidance, FAQ automation, and lead capture workflows consistent with Chatbots and Conversational AI functionality. Configuration work concentrated on conversational content and knowledge base alignment, intent training, and lightweight rules based routing, while operational ownership and governance remained internal to Close Parent with regular review of conversational logs and iterative updates to response templates and training data.
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Close Parent Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Close Parent implemented Microsoft 365 to deliver Collaboration capabilities across its retail operations. Microsoft 365 provides cloud email, document collaboration, team chat and file storage to support internal communications and content workflows for a small team of about 10 employees. The full application name Microsoft 365 is surfaced on Close Parent's public website, indicating vendor Microsoft is used for both back office collaboration and public facing content embedding.
The deployment reflects a cloud SaaS tenancy model with centralized administration appropriate to a small retailer, with configuration focused on user identity and mailbox provisioning, SharePoint document libraries and Teams style collaboration workflows. Operational scope covers UK retail business functions such as marketing content, internal communications and document management, with governance and administration consolidated under a single administrator or small IT owner team. The implementation supports Collaboration capabilities surfaced on the website rather than describing broader enterprise integrations.
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Close Parent CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Close Parent IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Close Parent
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Close Parent Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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