Welwyn Garden City, AL7 1LT,
United Kingdom
Close Parent Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Close Parent and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Close Parent employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Close Parent has purchased the following applications: Apple Pay for Payment Processing in 2020, Maisie AI for Chatbots and Conversational AI in 2022, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Close Parent is running and its propensity to invest more and deepen its relationship with Apple , Google , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Close Parent revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Close Parent intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Maisie AI | Legacy | Maisie AI | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Close Parent implemented Maisie AI on its website. Close Parent deployed Maisie AI, a Chatbots and Conversational AI application, to support customer engagement and e-commerce assistance through an embedded web conversational interface.
The implementation scope is focused on external customer facing interactions on the Close Parent website, addressing customer support, product guidance, FAQ automation, and lead capture workflows consistent with Chatbots and Conversational AI functionality. Configuration work concentrated on conversational content and knowledge base alignment, intent training, and lightweight rules based routing, while operational ownership and governance remained internal to Close Parent with regular review of conversational logs and iterative updates to response templates and training data.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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