Cnhi
445 Dexter Ave,
Montgomery, 36104-3775, AL,
United States
Montgomery, 36104-3775, AL,
United States
1 334-293-5800
Media
Cnhi Technographics
Cnhi Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cnhi and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 104 Cnhi employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cnhi has purchased the following applications: GumGum for Artificial Intelligence Marketing in 2017, Adobe Connect for Audio Video and Web Conferencing in 2018, TownNews BLOX CMS for Web Content Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cnhi is running and its propensity to invest more and deepen its relationship with GumGum , Adobe Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cnhi revenues, which have grown to $822.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cnhi intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cnhi Tech Stack and Enterprise Applications
Cnhi AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Cnhi deployed GumGum on its website, implementing GumGum as part of its digital advertising stack. The deployment is aligned with the Artificial Intelligence Marketing category, with the application used to surface contextually relevant advertising and to align ad creative with page content across Cnhi properties.
The implementation leverages GumGum capabilities typical of Artificial Intelligence Marketing, including contextual advertising, image and visual recognition for content alignment, and on-site audience targeting and personalization. Configuration work focused on page-level tagging and creative decisioning rules to ensure ad placements are matched to editorial content and user context in real time.
Operationally the GumGum integration is managed by Cnhis digital marketing and advertising teams, with workflow changes around tag governance, campaign QA, and coordination between editorial and programmatic campaign managers. GumGum runs on the publisher site to automate contextual targeting and creative alignment, and the setup emphasizes on-site instrumentation and campaign orchestration rather than backend system replacements.
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Cnhi Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018 Cnhi implemented Adobe Connect, deploying the Adobe Connect application to deliver web-based conferencing and webcast capabilities. The deployment is documented as Audio Video and Web Conferencing and is surfaced on Cnhi's website to provide hosted meeting access and public-facing webcast entry points.
Adobe Connect was configured to provide core conferencing capabilities typical for the category, including persistent virtual meeting rooms, webinar staging, screen and content sharing, session recording and playback, attendee management, and presenter controls. Restating the full application name, Adobe Connect, clarifies that the company is using a purpose-built platform for synchronous collaboration, webinar registration workflows, and on-demand content distribution.
Operational coverage centers on website-integrated delivery for external audiences and internal collaboration needs across editorial and corporate teams, with meeting room provisioning and role-based presenter controls governing access. Governance emphasis is placed on scheduling, content moderation, and access control embedded into web publishing and communications workflows.
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Cnhi Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BLOX Digital (formerly TownNews) | Legacy | TownNews BLOX CMS | Web Content Management | Content Management | n/a | 2022 | 2022 |
In 2022, Cnhi implemented TownNews BLOX CMS as its website content management platform, consolidating public-facing editorial publishing onto a single system. The deployment positions TownNews BLOX CMS as the primary Web Content Management solution for managing site templates, section pages, and published content across the corporate newsroom and digital channels.
TownNews BLOX CMS is configured to support content authoring, template-driven page rendering, centralized digital asset management, content scheduling, SEO metadata fields, and role based editorial workflows. The implementation emphasizes template and component configuration to maintain consistent presentation across articles, galleries, and topical landing pages while enabling copy editors and digital producers to manage publish schedules and versioned content.
Operational coverage focuses on editorial and digital publishing teams, with governance implemented through role permissions, editorial approval workflows, and template change controls to limit operational risk during live publishing. The narrative centers on Cnhi TownNews BLOX CMS as the Web Content Management backbone for web publishing, content operations, and editorial workflow orchestration.
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Cnhi CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Cnhi IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Cnhi CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Cnhi
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Cnhi Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cnhi IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cnhi digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Cnhi Technographics
Cnhi is a Media organization based in United States,
with around 104 employees and annual revenues of $822.0 million.
Cnhi operates a diverse technology stack with applications such as
GumGum, Adobe Connect and TownNews BLOX CMS,
covering areas like Artificial Intelligence Marketing, Audio Video and Web Conferencing and Web Content Management.
Cnhi has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as GumGum, Adobe Systems and BLOX Digital (formerly TownNews).
Cnhi recently adopted applications including
Microsoft 365 in 2022, Slack Connect in 2022 and TownNews BLOX CMS in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cnhi’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cnhi’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cnhi technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.