Villeneuve-dAscq, 59650,
France
Cofidis France Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Cofidis France and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Cofidis France employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cofidis France has purchased the following applications: Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2020, iAdvize Conversational Platform for Chatbots and Conversational AI in 2014, Weborama Customer Data Platform for Customer Data Platform in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cofidis France is running and its propensity to invest more and deepen its relationship with Microsoft , iAdvize , Odaptos or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cofidis France revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cofidis France intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 | ||
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Content Delivery Network | IaaS |
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2014 | 2014 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| iAdvize | Legacy | iAdvize Conversational Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2014 | 2014 | ||
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Cognitive Computing | AI-Powered Application |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Weborama | Legacy | Weborama Customer Data Platform | Customer Data Platform | CRM | n/a | 2022 | 2023 | In 2022, Cofidis France implemented Weborama Customer Data Platform as part of a program to shift acquisition activity to cookieless methods. The deployment used the Customer Data Platform to operationalize semantic contextual targeting and audience activation within the company marketing stack for acquisition in France. The Weborama Customer Data Platform was configured to ingest contextual signals, execute semantic analysis for contextual targeting, and build real-time audience segments for campaign activation. Cofidis and Weborama later tested an integration with First-ID to incorporate alternative identity signals alongside contextual profiles, extending the platform's identity resolution and targeting capabilities for acquisition workflows. The scope of the rollout was the marketing and acquisition function in France, executed as a staged testing program to compare cookieless contextual approaches against cookie-based campaigns. Governance focused on test design and measurement for acquisition channels, with campaign orchestration and segmentation managed inside the Weborama Customer Data Platform to feed activation into acquisition media. Test results reported from the program showed outcomes versus traditional third-party cookie methods, with a 55% increase in leads and a 65% reduction in acquisition costs. The Weborama Customer Data Platform at Cofidis France therefore served as the central system for cookieless contextual targeting, audience construction, and integration with alternative identifier providers to support acquisition performance. | |
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Customer Experience | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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