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Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cofidis France Data, Technology Stack, and Enterprise Applications
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2020 2020
Content Delivery Network IaaS 2014 2014
AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
iAdvize Legacy iAdvize Conversational Platform Chatbots and Conversational AI AI-Powered Application n/a 2014 2014
Cognitive Computing AI-Powered Application 2023 2023
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Weborama Legacy Weborama Customer Data Platform Customer Data Platform CRM n/a 2022 2023 In 2022, Cofidis France implemented Weborama Customer Data Platform as part of a program to shift acquisition activity to cookieless methods. The deployment used the Customer Data Platform to operationalize semantic contextual targeting and audience activation within the company marketing stack for acquisition in France. The Weborama Customer Data Platform was configured to ingest contextual signals, execute semantic analysis for contextual targeting, and build real-time audience segments for campaign activation. Cofidis and Weborama later tested an integration with First-ID to incorporate alternative identity signals alongside contextual profiles, extending the platform's identity resolution and targeting capabilities for acquisition workflows. The scope of the rollout was the marketing and acquisition function in France, executed as a staged testing program to compare cookieless contextual approaches against cookie-based campaigns. Governance focused on test design and measurement for acquisition channels, with campaign orchestration and segmentation managed inside the Weborama Customer Data Platform to feed activation into acquisition media. Test results reported from the program showed outcomes versus traditional third-party cookie methods, with a 55% increase in leads and a 65% reduction in acquisition costs. The Weborama Customer Data Platform at Cofidis France therefore served as the central system for cookieless contextual targeting, audience construction, and integration with alternative identifier providers to support acquisition performance.
Customer Experience CRM 2015 2015
Marketing Analytics CRM 2015 2015
IT Decision Makers and Key Stakeholders at Cofidis France
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Cofidis France Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Cofidis France Technographics

Cofidis France is a Banking and Financial Services organization based in France, with around 1000 employees and annual revenues of $300.0 million.

Cofidis France operates a diverse technology stack with applications such as Microsoft Azure Cloud Services, iAdvize Conversational Platform and Weborama Customer Data Platform, covering areas like Application Hosting and Computing Services, Chatbots and Conversational AI and Customer Data Platform.

Cofidis France has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Microsoft, iAdvize and Weborama.

Cofidis France recently adopted applications including Odaptos Platform in 2023, Weborama Customer Data Platform in 2022 and Microsoft Azure Cloud Services in 2020, highlighting its ongoing modernization strategy.

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Our research team continuously updates Cofidis France’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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