Comet Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Comet and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1100 Comet employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Comet has purchased the following applications: Deda Digital FlexCMP for Content Management in 2015, Hotjar for Customer Experience in 2020, New Relic APM for Application Performance Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Comet is running and its propensity to invest more and deepen its relationship with Deda Digital , Contentsquare , MailUp or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Comet revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Comet intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Deda Digital | Legacy | Deda Digital FlexCMP | Content Management | Content Management | n/a | 2015 | 2015 |
In 2015 Comet deployed Deda Digital FlexCMP to provide Content Management for its corporate website. The deployment positions Deda Digital FlexCMP as the web-facing content layer for gruppocomet.it, centralizing editorial control and public site publishing for the distribution company.
Implementation focused on authoring and template-driven page composition, structured content models, digital asset handling and editorial workflow orchestration, aligning with standard Content Management capabilities. Deda Digital FlexCMP was configured to support role-based authoring, staged content review and scheduled publishing, and to manage product and corporate content used across marketing pages.
Operational ownership sits with marketing and web operations teams, with the CMS used to maintain site content across Italy and external customer touchpoints, reflecting its role in corporate communications. Governance emphasized editorial workflows and content lifecycle controls to standardize publishing and approvals while maintaining a centralized content repository through Deda Digital FlexCMP.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2012 | 2012 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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