Conrad Electronic
Conrad Electronic Technographics
Conrad Electronic Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Conrad Electronic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3500 Conrad Electronic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Conrad Electronic has purchased the following applications: tt Knowledge Force for Digital Adoption in 2015, Adobe Connect for Audio Video and Web Conferencing in 2017, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Conrad Electronic is running and its propensity to invest more and deepen its relationship with tts , Adobe Systems , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Conrad Electronic revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Conrad Electronic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Conrad Electronic Data, Technology Stack, and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| tts | Legacy | tt Knowledge Force | Digital Adoption | HCM | n/a | 2015 | 2015 |
In 2015, Conrad Electronic implemented tt Knowledge Force, a Digital Adoption application from vendor tts, to establish a company wide process and documentation structure across its retail organization. The initial mandate charged tts with providing end to end counsel on process design and documentation, and the vendor delivered the core build and training within 50 consultant days.
During a series of workshops tts agreed the process and documentation model with IT managers and the managers responsible for process quality, ensuring prospective business experts were engaged from the outset. tts created a prototype end to end process in tt Knowledge Force using the customer order fulfilment workflow to map departments to subprocesses and discrete process steps. The implementation emphasized classification of role relationships to processes and the capture of process variations, and tts trained business experts in the tt Knowledge Force process structuring methods so they could extend and maintain the model independently.
All SAP end user documentation was incorporated into the new structure, making SAP procedures available through tt Knowledge Force as part of the structured process approach. The rollout covered all company departments and extended to international subsidiaries, which were incorporated into the new structure within four weeks by applying the German process baseline and adjusting deltas for local requirements. Going forward, new processes were conceptualized at the international level and agreed with national subsidiaries from the outset.
Governance shifted to business expert ownership, with trained process owners responsible for ongoing maintenance and documentation, which converted affected users into engaged stakeholders. As an outcome of the integrated process documentation and SAP end user access, Conrad reduced customer complaints by 20 percent and achieved a significant decrease in average customer contact time per order, while improving cross functional transparency and alignment around the common project customer satisfaction.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Conrad Electronic deployed Adobe Connect on its website. Adobe Connect is used as an Audio Video and Web Conferencing platform embedded in conrad.com to host live product demonstrations, webinars, and remote customer sessions for external audiences and partners.
Functional capabilities implemented include hosted meeting rooms and persistent virtual rooms, recording and playback, screen and application sharing, moderated chat, polls, and role based host and presenter controls, aligned with common Audio Video and Web Conferencing modules. Conrad Electronic uses Adobe Connect as an Audio Video and Web Conferencing solution to support customer support, product training, and B2B sales workflows, with configuration focused on web embedding, session management, attendee access via the site, and recorded session libraries governed by scheduled sessions and host entitlement controls.
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Collaboration | Collaboration |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, Conrad Electronic implemented Hotjar as a Customer Experience solution on its public website. Conrad Electronic deployed Hotjar to capture user behavior on its digital storefront, positioning Hotjar to support website analytics, UX optimization, and customer engagement functions.
The implementation leveraged standard Hotjar capabilities common to the Customer Experience category, including session replay, heatmaps, funnel visualization, and on-site feedback and surveys, delivered via the Hotjar tracking snippet embedded across pages. Operational coverage was focused on the public web domain to feed behavioral analytics and qualitative feedback into product, UX and marketing workflows. Governance and rollout centered on instrumentation and configuration of behavioral modules and feedback mechanics to enable iterative experience optimization.
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Conrad Electronic
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Conrad Electronic Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Conrad Electronic Technographics
Conrad Electronic is a Retail organization based in Germany,
with around 3500 employees and annual revenues of $1.00 billion.
Conrad Electronic operates a diverse technology stack with applications such as
tt Knowledge Force, Adobe Connect and Hotjar,
covering areas like Digital Adoption, Audio Video and Web Conferencing and Customer Experience.
Conrad Electronic has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as tts, Adobe Systems and Contentsquare.
Conrad Electronic recently adopted applications including
Awin Affiliate Marketing in 2021, Salesforce Sales Cloud in 2021 and Microsoft Azure Cloud Services in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Conrad Electronic’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Conrad Electronic’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Conrad Electronic technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.