Aptos, 95003, CA,
United States
Contractor Advertising Technographics
Contractor Advertising Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Contractor Advertising and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25 Contractor Advertising employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Contractor Advertising has purchased the following applications: GoDaddy Webmail for Collaboration in 2015, WordPress for Web Content Management in 2025, CallFire Call Tracking for Call Tracking and Recording in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Contractor Advertising is running and its propensity to invest more and deepen its relationship with GoDaddy , Google , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Contractor Advertising revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Contractor Advertising intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Contractor Advertising Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WordPress | Web Content Management | Content Management | n/a | 2025 | 2025 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallFire | Legacy | CallFire Call Tracking | Call Tracking and Recording | CRM | n/a | 2011 | 2011 |
In 2011 Contractor Advertising deployed CallFire Call Tracking using the Call Tracking and Recording category to purchase local numbers and capture real time call records for advertising attribution. The implementation was designed to identify which ad campaigns produced the most leads, serving Contractor Advertising's contractor clients across the United States and Canada.
CallFire Call Tracking was configured to provision local phone numbers, record calls, and surface real time call logs and reports tied to campaign sources. Configuration emphasized campaign level call routing, call recording, and centralized reporting to enable campaign mapping and lead source identification for client campaigns.
Operational scope covered marketing and advertising workflows for client accounts, with number management and reporting centralized by Contractor Advertising for use by agency and client teams. Governance concentrated on consistent campaign tagging and call record retention to support attribution, and the use of CallFire Call Tracking and call recording improved ROI attribution for clients as described in the case study.
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Marketing Analytics | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2025 | 2025 |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
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2015 | 2015 |
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Domain Name System (DNS) | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2019 | 2019 |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2017 | 2017 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Contractor Advertising
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Contractor Advertising Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||