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Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

List of CallFire Call Tracking Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Contractor Advertising Professional Services 25 $10M United States CallFire CallFire Call Tracking Call Tracking and Recording 2011 n/a In 2011 Contractor Advertising deployed CallFire Call Tracking using the Call Tracking and Recording category to purchase local numbers and capture real time call records for advertising attribution. The implementation was designed to identify which ad campaigns produced the most leads, serving Contractor Advertising's contractor clients across the United States and Canada. CallFire Call Tracking was configured to provision local phone numbers, record calls, and surface real time call logs and reports tied to campaign sources. Configuration emphasized campaign level call routing, call recording, and centralized reporting to enable campaign mapping and lead source identification for client campaigns. Operational scope covered marketing and advertising workflows for client accounts, with number management and reporting centralized by Contractor Advertising for use by agency and client teams. Governance concentrated on consistent campaign tagging and call record retention to support attribution, and the use of CallFire Call Tracking and call recording improved ROI attribution for clients as described in the case study.
Tuff Shed Manufacturing 1500 $350M United States CallFire CallFire Call Tracking Call Tracking and Recording 2012 n/a In 2012 Tuff Shed implemented CallFire Call Tracking to support a targeted, high-volume retail campaign in the United States, using the Call Tracking and Recording application to drive marketing and sales attribution. The deployment was explicitly focused on campaign-level ad attribution and inbound lead handling, with CallFire Call Tracking providing call-level visibility for marketing channels and promotional creative. The implementation leveraged core Call Tracking and Recording capabilities, including call-level attribution, inbound call routing and lead capture, and call recording and logging for sales follow-up. CallFire Call Tracking was configured to map calls back to advertising sources, enabling marketing to tie paid placements to specific inbound conversations and capture caller data for sales handoff. Operationally the project covered U.S. retail locations and the corporate marketing and sales teams, and it was rolled out to support a single high-volume retail event rather than an enterprise-wide phased rollout. Governance emphasized campaign attribution workflows and sales attribution processes, with call records used as the primary input for event-level performance analysis. The implementation produced measurable event outcomes that were captured in the case study, including Tuff Shed’s highest one-day retail sales in 30 years and roughly $1 million in incremental sales attributable to the event, with CallFire Call Tracking cited as the attribution and inbound lead handling mechanism.
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FAQ - APPS RUN THE WORLD CallFire Call Tracking Coverage

CallFire Call Tracking is a Call Tracking and Recording solution from CallFire.

Companies worldwide use CallFire Call Tracking, from small firms to large enterprises across 21+ industries.

Organizations such as Tuff Shed and Contractor Advertising are recorded users of CallFire Call Tracking for Call Tracking and Recording.

Companies using CallFire Call Tracking are most concentrated in Manufacturing and Professional Services, with adoption spanning over 21 industries.

Companies using CallFire Call Tracking are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of CallFire Call Tracking across Americas, EMEA, and APAC.

Companies using CallFire Call Tracking range from small businesses with 0-100 employees - 50%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 50%, and global enterprises with 10,000+ employees - 0%.

Customers of CallFire Call Tracking include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified CallFire Call Tracking customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Call Tracking and Recording.