Convertr
21-33 Great Eastern Street, Hackney,
London, EC2A 3EJ,
United Kingdom
London, EC2A 3EJ,
United Kingdom
44 20 3617-7659
Professional Services
Convertr Technographics
Convertr Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Convertr and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Convertr employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Convertr has purchased the following applications: PeopleHR Core HR for Core HR in 2021, Microsoft Power BI for Analytics and BI in 2023, Google Workspace (Formerly Google G-Suite) for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Convertr is running and its propensity to invest more and deepen its relationship with The Access Group , Microsoft , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Convertr revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Convertr intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Convertr Tech Stack and Enterprise Applications
Convertr HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| The Access Group | Legacy | PeopleHR Core HR | Core HR | HCM | n/a | 2021 | 2021 |
In 2021, Convertr implemented PeopleHR Core HR as its central system of record for People operations. The PeopleHR Core HR instance is published on Convertr's PeopleHR tenant and surfaced via the company website, supporting the small professional services HR footprint for approximately 50 employees in the United Kingdom, categorized under Core HR.
The implementation centers on Core HR functional modules typical for this category, configured to manage employee profiles, organizational structure, onboarding checklists, absence and leave management, document storage, and manager self service workflows. The deployment narrative emphasizes centralized HR recordkeeping and automated people workflows operated by the internal HR team and line managers across the business, with no implementation partner or external integrations specified in the provided source.
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Payroll | HCM |
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2021 | 2021 |
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Convertr Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
In 2023, Convertr deployed Microsoft Power BI to add Analytics and BI capabilities to its website. Convertr is using Microsoft Power BI to embed interactive dashboards and data visualizations on web pages, delivering Analytics and BI reporting and self service exploration through its web presence.
The implementation centers on dataset modeling, published report artifacts, and embedded analytics delivery, with configuration for scheduled dataset refreshes and role based access controls typical of Analytics and BI deployments. Operational scope is focused on dashboards hosted on the website that support reporting and visualization for product and customer engagement workflows, with governance oriented around access control, content publishing workflows, and refresh scheduling.
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Convertr Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019 Convertr adopted Google Workspace (Formerly Google G-Suite) as its cloud collaboration platform. The implementation is documented on Convertr's website and positions Google Workspace (Formerly Google G-Suite) within the Collaboration category to support the company’s internal communications and document workflows.
The deployment reflects a cloud-first, SaaS model typical for a 50 person professional services firm, with standard Google Workspace capabilities such as Gmail for corporate email, Calendar for scheduling, Drive and Shared Drives for document storage, Docs, Sheets and Slides for collaborative authoring, and Meet for remote meetings. Administrative functions are managed through the Google Admin console, enabling centralized user provisioning and role based access controls.
Operational coverage centers on business functions for internal collaboration, cross-team document sharing, and virtual meetings across Convertr’s staff. Configuration details align with Collaboration category practices, including shared drive structures, group based access, and file sharing governance to support day to day office productivity and client-facing documentation workflows.
Governance and rollout emphasis is on centralized account administration and policy configuration, with administrative controls for account provisioning, access management, and sharing permissions. The implementation narrative focuses on structural configuration and operational scope rather than on specific third party integrations or measured outcomes.
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Convertr CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2023 | 2023 |
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CRM | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Convertr ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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Convertr PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Convertr IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Convertr
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Convertr Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Convertr IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Convertr digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Convertr Technographics
Convertr is a Professional Services organization based in United Kingdom,
with around 50 employees and annual revenues of $5.0 million.
Convertr operates a diverse technology stack with applications such as
PeopleHR Core HR, Microsoft Power BI and Google Workspace (Formerly Google G-Suite),
covering areas like Core HR, Analytics and BI and Collaboration.
Convertr has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as The Access Group, Microsoft and Google.
Convertr recently adopted applications including
Microsoft Power BI in 2023, 6sense Account Engagement Platform in 2023 and PeopleHR Core HR in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Convertr’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Convertr’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Convertr technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.