Chino, 91710, CA,
United States
Cooler Master Technographics
Cooler Master Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cooler Master and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Cooler Master employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cooler Master has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2018, Gleam E-Commerce Management for eCommerce in 2024, Hotjar for Customer Experience in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cooler Master is running and its propensity to invest more and deepen its relationship with Cisco Systems , Microsoft , Gleam Technologies or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cooler Master revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cooler Master intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cooler Master Tech Stack and Enterprise Applications
Cooler Master Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, Cooler Master deployed Cisco Webex Meetings for Audio Video and Web Conferencing. The implementation embeds Cisco Webex Meetings on their public website to enable browser based access to scheduled sessions and ad hoc video calls for collaboration and external engagement.
The deployment follows a cloud hosted SaaS architecture, using Cisco Webex Meetings core capabilities including video conferencing, screen sharing, meeting scheduling, and recording to support collaboration workflows. Administration is consolidated under a central account owner, with the website integration surfacing join links and meeting entry flows to internal staff and external participants, and Webex Meetings handling media transport and browser connectivity without requiring separate client installs. Cooler Master Cisco Webex Meetings Audio Video and Web Conferencing is positioned to support collaboration and remote meeting workflows across the organization.
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Collaboration | Collaboration |
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2018 | 2018 |
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Cooler Master eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Gleam Technologies | Legacy | Gleam E-Commerce Management | eCommerce | eCommerce | n/a | 2024 | 2024 |
In 2024 Cooler Master deployed Gleam E-Commerce Management, a solution in the eCommerce category, to operate a large holiday giveaway aimed at global audiences. The implementation centered on the Gleam Competitions module for contest orchestration and action verification, and it drove particularly strong engagement in the Philippines and the United States. Marketing and CRM teams managed campaign configuration and subscriber capture workflows through the Gleam E-Commerce Management interface.
The deployment used Gleam Competitions capabilities for verified action tracking, engagement reporting, and email subscriber capture, aligning the Cooler Master Gleam E-Commerce Management eCommerce implementation with marketing and CRM business functions. According to Gleam's case study the 2024 campaign generated more than 630,000 verified actions, approximately 129,000 engaged users, and over 105,000 new email subscribers. Operational governance emphasized marketing-led campaign control, verification rule configuration, and opt-in list management to onboard new subscribers and sustain contest integrity.
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Cooler Master CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2017 | 2017 |
In 2017, Cooler Master implemented Hotjar on its website to instrument user behavior and collect qualitative feedback. The deployment of Hotjar aligns Cooler Master with Customer Experience tooling, positioning Hotjar as the company solution for website analytics and UX research functions.
Hotjar was deployed using the vendor JavaScript snippet and configured to capture session recordings, heatmaps, click and scroll maps, funnel insights, and on page feedback surveys, which are standard Customer Experience capabilities. Configuration emphasis centered on page level instrumentation and event tagging to support UX hypothesis testing and conversion analysis.
Operational ownership was oriented to product and marketing teams who review recordings and survey responses as part of analytics cadences, integrating qualitative findings into site content and UX decision workflows. Governance focused on tuning sampling rates and consent gating for data collection to align with web privacy practices and to centralize insight review across the website.
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Cooler Master PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2023 | 2023 |
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Cooler Master IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Cooler Master
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Apps Being Evaluated by Cooler Master Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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