Couch & Associates, Inc.
119 Spadina Ave. Suite 1100,,
Toronto, M5V 2L1, ON,
Canada
Toronto, M5V 2L1, ON,
Canada
1 877-837-9477
Communications
Couch & Associates, Inc. Technographics
Couch & Associates, Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Couch & Associates, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Couch & Associates, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Couch & Associates, Inc. has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2010, Microsoft 365 for Collaboration in 2015, Oracle Marketing Cloud (Eloqua) for Marketing Automation in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Couch & Associates, Inc. is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Couch & Associates, Inc. revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Couch & Associates, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Couch & Associates, Inc. Tech Stack and Enterprise Applications
Couch & Associates, Inc. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2010 | 2010 |
In 2010, Couch & Associates, Inc. implemented Oracle NetSuite ERP as an ERP Financial solution. The deployment addressed the needs of the 40-employee Canadian communications firm, centralizing accounting and financial management across its finance and operations functions.
Oracle NetSuite ERP was configured to support core financial modules including general ledger, accounts payable, accounts receivable, billing, fixed asset tracking, and financial reporting, aligning with typical ERP Financial workflows. Configuration emphasized a streamlined chart of accounts, automated invoicing and billing workflows, period close controls, and role-based access tailored to small business scale operations.
Deployment followed a compact internal rollout led by finance and operations staff, with focused user training for day-to-day transaction processing, month-end close activities, and electronic payment procedures. Governance concentrated on centralized financial data, defined approval workflows, and audit-ready transaction trails within Oracle NetSuite ERP to enforce consistent accounting controls.
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Couch & Associates, Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Couch & Associates, Inc. implemented Microsoft 365 to provide Collaboration across its Communications operations, and they are using Microsoft 365 on their website. This placement establishes a single Microsoft 365 tenant as the backbone for both internal productivity and externally visible services referenced on the corporate site. The deployment centers on Microsoft 365 core services, including Exchange Online for mail, SharePoint Online and OneDrive for document management, Microsoft Teams for real time collaboration, and the Office productivity suite. Configuration emphasizes tenant level administration, user provisioning, and email routing scaled to a 40 person organization, aligning with standard Collaboration workflows such as unified messaging, document versioning and team channel collaboration. Administration follows common Microsoft 365 governance patterns with centralized account management and basic security controls, and the implementation supports business functions including internal communications, client correspondence and cross department document sharing across the company in Canada.
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Couch & Associates, Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Marketing Cloud (Eloqua) | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, Couch & Associates, Inc. deployed Oracle Marketing Cloud (Eloqua) as its Marketing Automation platform. The Canadian communications firm of roughly 40 employees uses Oracle Marketing Cloud (Eloqua) to instrument and manage digital marketing activity directly on its public website.
The implementation emphasizes core Marketing Automation capabilities including campaign orchestration, email marketing, landing pages and web forms, contact segmentation, and digital asset management. Configuration centers on web-based campaign workflows, reusable email templates, form handlers for inbound capture, and segmentation rules to classify contacts for targeted nurture sequences.
Integrations are implemented on the website through Eloqua tracking scripts and embedded forms, routing captured contacts into the Oracle Marketing Cloud contact database for ongoing segmentation and campaign assignment. Operational coverage is concentrated within the corporate marketing function, where the platform centralizes website lead capture and automated nurture activity.
Governance and workflow changes include centralized campaign ownership, template standards, approval gates, and contact list hygiene processes to manage segmentation and publishing cadence. Lead handoff is managed internally between marketing and sales personnel with Oracle Marketing Cloud serving as the system of record for marketing sourced contact profiles.
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Marketing Automation | CRM |
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2020 | 2020 |
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Couch & Associates, Inc. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2013 | 2013 |
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Couch & Associates, Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Couch & Associates, Inc. CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Couch & Associates, Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President, Sales Operations | VP | Sales | |
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VP, Marketing | VP | Marketing | |
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CEO/President | CXO | Finance | |
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Apps Being Evaluated by Couch & Associates, Inc. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Couch & Associates, Inc. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Couch & Associates, Inc. digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Couch & Associates, Inc. Technographics
Couch & Associates, Inc. is a Communications organization based in Canada,
with around 40 employees and annual revenues of $5.0 million.
Couch & Associates, Inc. operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Oracle Marketing Cloud (Eloqua),
covering areas like ERP Financial, Collaboration and Marketing Automation.
Couch & Associates, Inc. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Microsoft.
Couch & Associates, Inc. recently adopted applications including
Salesforce Marketing Cloud in 2020, Amazon CloudFront in 2019 and Oracle Marketing Cloud (Eloqua) in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Couch & Associates, Inc.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Couch & Associates, Inc.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Couch & Associates, Inc. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.