Waltham, 02451-1208, MA,
United States
CounterTack, Inc. Technographics
CounterTack, Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by CounterTack, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 60 CounterTack, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CounterTack, Inc. has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2012, Adobe Connect for Audio Video and Web Conferencing in 2018, Hubspot CRM for CRM in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CounterTack, Inc. is running and its propensity to invest more and deepen its relationship with Intuit , Adobe Systems , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CounterTack, Inc. revenues, which have grown to $14.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CounterTack, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CounterTack, Inc. Tech Stack and Enterprise Applications
CounterTack, Inc. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2012 | 2012 |
In 2012, CounterTack, Inc. implemented Intuit Quickbooks Enterprise to address core ERP Financial needs for its United States retail operations. The deployment targeted the companys finance and accounting teams within its 60 employee organization and was positioned as the primary financial system of record.
Intuit Quickbooks Enterprise was configured to deliver standard ERP Financial capabilities including general ledger management, accounts payable, accounts receivable, inventory valuation and multi-dimensional financial reporting. Configuration work emphasized establishing a standardized chart of accounts, automated journal processing, period close routines and role based access controls for accounting personnel.
Operational scope covered finance, accounting and procurement functions with bookkeeping, billing and inventory accounting workflows centralized in Intuit Quickbooks Enterprise. Governance adjustments included defined approval workflows for payables and receivables, consolidated financial controls and structured month end close procedures to align retail transaction flows with statutory and internal reporting requirements.
|
CounterTack, Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, CounterTack, Inc. implemented Adobe Connect as its Audio Video and Web Conferencing solution. The deployment centered on embedding Adobe Connect on the company website to host external webinars, product demonstrations, and customer meetings.
Implementation work concentrated on configuring Adobe Connect meeting rooms and persistent pods for content sharing, session recording, screen sharing, host controls, participant role management, and breakout room workflows. The Adobe Connect configuration emphasized branded meeting interfaces and registration driven entry, with web based registration flows and attendee controls to manage public facing sessions.
Operational scope covered customer facing teams and marketing, with administrators provisioning accounts and enforcing role based access controls to govern live sessions and recorded content. Governance emphasized centralized admin controls within Adobe Connect, scheduled webinar workflows, and documented meeting protocols to ensure consistent external engagement via the company website.
|
|
|
|
|
Collaboration | Collaboration |
|
2012 | 2012 |
|
|
|
|
|
Collaboration | Collaboration |
|
2018 | 2018 |
|
CounterTack, Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2012 | 2012 |
In 2012, CounterTack, Inc. implemented Hubspot CRM. CounterTack, Inc. uses Hubspot CRM as its primary CRM to centralize contact records, lead capture, and deal pipeline oversight for sales and marketing functions.
The deployment reflects a cloud hosted SaaS orientation with Hubspot CRM embedded on the company website to capture inbound leads and behavioral signals. Functional modules exercised include contact and company records, web form lead capture, tracking and basic marketing automation workflows configured to route leads to sales staff and to segment prospects for outreach. Integrations concentrate on the website integration where HubSpot form and tracking tooling feed the CRM, and operational coverage is focused on sales and marketing teams maintaining a single customer record for qualification and follow up.
|
|
|
|
|
Marketing Automation | CRM |
|
2012 | 2012 |
|
CounterTack, Inc. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Incident Management | ITSM |
|
2018 | 2018 |
|
CounterTack, Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at CounterTack, Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| SVP, Business & Corporate Development | VP | Operations | ||||
| Financial Controller | Director | Finance | ||||
| CFO | CXO | Finance |
Apps Being Evaluated by CounterTack, Inc. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||