Suwanee, 30024, GA,
United States
CPO Commerce Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by CPO Commerce and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 180 CPO Commerce employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CPO Commerce has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, LexisNexis ThreatMetrix for eCommerce Fraud Protection in 2019, Reflektion Customer Engagement for Customer Engagement in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CPO Commerce is running and its propensity to invest more and deepen its relationship with Google , LexisNexis , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CPO Commerce revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CPO Commerce intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, CPO Commerce implemented Google Workspace (Formerly Google G-Suite). This deployment is categorized under Collaboration and is observable on the company website at cpooutlets.com, indicating domain-linked use of the service.
Google Workspace (Formerly Google G-Suite) at CPO Commerce includes standard Collaboration capabilities such as Gmail, Google Drive, Google Docs, Google Calendar, and Google Meet, reflecting core productivity, messaging, document collaboration, and conferencing functionality typical for the category. These Collaboration capabilities support business functions including merchandising, customer support, marketing, and corporate operations by enabling shared document workflows, calendar scheduling, and real-time communication.
The implementation is provisioned against the cpooutlets.com domain, which suggests corporate email and identity are managed through Workspace. Governance and operational administration are aligned with Collaboration category practices, using centralized administration, account provisioning, and role-based access controls via the Google Admin console to manage users and services across corporate functions.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LexisNexis | Legacy | LexisNexis ThreatMetrix | eCommerce Fraud Protection | eCommerce | n/a | 2019 | 2019 |
In 2019 CPO Commerce deployed LexisNexis ThreatMetrix on its public website to provide eCommerce Fraud Protection. The implementation instruments the site with the ThreatMetrix client script to capture device intelligence, browser and session signals, and behavioral telemetry, and sends those signals to the LexisNexis ThreatMetrix risk scoring engine for real time transaction risk evaluation. LexisNexis ThreatMetrix is embedded into checkout and account creation flows to enable online fraud screening, session linking, and persistent digital identity resolution, supporting the companys eCommerce Fraud Protection controls.
Operational coverage is focused on the eCommerce site and the fraud operations function, where the eCommerce Fraud Protection outputs inform automated decisioning and manual review queues. Configuration work concentrated on ruleset definition and threshold tuning, and on integrating the ThreatMetrix decisioning API with server side order validation and event enrichment for downstream case management. Governance centered on aligning risk policies between fraud analysts and operations, and on formalizing incident triage and session attribution to manage suspicious activity.
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eCommerce | eCommerce |
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2011 | 2011 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Product Review Management | eCommerce |
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2019 | 2019 |
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Shipping Management | eCommerce |
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2012 | 2012 |
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Shipping Management | eCommerce |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Reflektion | Legacy | Reflektion Customer Engagement | Customer Engagement | CRM | n/a | 2019 | 2019 |
In 2019, CPO Commerce deployed Reflektion Customer Engagement on their public ecommerce website. Reflektion Customer Engagement is positioned as a Customer Engagement solution to deliver behavioral personalization, site search optimization, and contextual product recommendations across the online storefront.
The implementation uses a front-end integration to capture browsing signals and a decisioning layer that serves personalized product ranking and recommendation modules in real time. Configuration work focused on behavioral profiling, personalized search ranking, catalog-level recommendation rules, and merchandising controls consistent with Customer Engagement functional patterns.
Operational responsibility sits with the e-commerce, merchandising, and marketing teams, who manage personalization rules, campaign targeting, and ongoing tuning of recommendation strategies. Governance includes workflow for rule changes and A B testing overseen by the commerce operations function, and the deployment is scoped to the public website as the primary channel for the Customer Engagement capabilities.
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Customer Support | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2007 | 2007 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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