Huntsville, 35801, AL,
United States
Crabtree, Rowe & Berger Technographics
Crabtree, Rowe & Berger Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Crabtree, Rowe & Berger and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Crabtree, Rowe & Berger employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Crabtree, Rowe & Berger has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Microsoft 365 for Collaboration in 2020, GoDaddy for Application Hosting and Computing Services in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Crabtree, Rowe & Berger is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Crabtree, Rowe & Berger revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Crabtree, Rowe & Berger intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Crabtree, Rowe & Berger Tech Stack and Enterprise Applications
Crabtree, Rowe & Berger ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Crabtree, Rowe & Berger implemented Oracle NetSuite ERP. The deployment targeted core finance operations for the 30 employee communications firm in the United States, leveraging Oracle NetSuite ERP as a cloud hosted, multi tenant platform in the ERP Financial category.
Implementation centered on centralizing accounting records, standardizing the chart of accounts, and establishing role based security for finance and operations users. The scope covered end to end financial transaction processing, month end close workflows, and financial reporting for a single US entity.
Configuration emphasized standard ERP Financial modules, including general ledger, accounts payable, accounts receivable, billing, and financial reporting, with automated transaction posting and period close controls. Workflows were implemented for invoice generation and approval sequencing, vendor invoice processing, and receivables management, and access controls were set for segregation of duties across accounting roles.
Given the small organizational scale, architecture remained a standard SaaS configuration using NetSuite configuration objects and saved searches to provide operational visibility to finance leadership. Governance focused on documented accounting procedures, periodic reconciliation cadence, and consolidation of financial records within Oracle NetSuite ERP.
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Crabtree, Rowe & Berger Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020 Crabtree, Rowe & Berger implemented Microsoft 365 to address core Collaboration needs across the firm. The small communications firm with 30 employees deployed Microsoft 365 as a cloud-hosted SaaS tenant to centralize corporate email, document storage, team chat, and online meetings, and the company is using Microsoft 365 on their website.
The implementation focused on standard Collaboration modules including Exchange Online for email, SharePoint Online and OneDrive for document management and internal content, and Microsoft Teams for real-time communication and meetings. Operational scope covered firmwide user and license provisioning for all 30 employees, tenant-level configuration for security and access control, and configuration of site-facing functionality tied to the corporate website.
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Crabtree, Rowe & Berger IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
In 2018, Crabtree, Rowe & Berger implemented GoDaddy for Application Hosting and Computing Services. The firm uses GoDaddy to host its public website at https://www.crbcpa.net and to manage web-serving infrastructure and domain provisioning for its external presence.
GoDaddy provides the Application Hosting and Computing Services capabilities that support web hosting, content delivery, certificate management, and DNS control, aligning with standard hosting workflows for site availability and security. The implementation is focused on the company website and client-facing content, thereby impacting marketing and client service functions, with hosting configuration and certificate lifecycle managed through the GoDaddy control panel.
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Crabtree, Rowe & Berger
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| CEO | CXO | Finance | ||||
| Chief Operating Officer | CXO | Finance | ||||
| Director of Tax | Director | Finance |
Apps Being Evaluated by Crabtree, Rowe & Berger Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||