Craftsy
999 18th St STE 240,
Denver, 80202, CO,
United States
Denver, 80202, CO,
United States
1 303-997-0345
Communications
Craftsy Technographics
Craftsy Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Craftsy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 270 Craftsy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Craftsy has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, LexisNexis ThreatMetrix for eCommerce Fraud Protection in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Craftsy is running and its propensity to invest more and deepen its relationship with Oracle , Google , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Craftsy revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Craftsy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Craftsy Tech Stack and Enterprise Applications
Craftsy ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Craftsy implemented Oracle NetSuite ERP as its cloud financial system to centralize core accounting and finance processes, establishing the platform as the company ERP Financial backbone for finance and accounting functions. The deployment used Oracle NetSuite ERP as a SaaS instance hosted by the vendor, with configuration focused on a consolidated chart of accounts and standardized financial workflows to support the company accounting cadence.
Configuration centered on core ERP Financial capabilities, including general ledger management, accounts payable processing, accounts receivable and billing, fixed asset management, and financial reporting. The implementation emphasized automated period close workflows and configurable account hierarchies, and it used role based access controls and audit trail configuration to align system controls with corporate accounting procedures.
Operational coverage targeted Craftsy finance and accounting teams, with governance established around month end close ownership, accounting policy enforcement, and change control for financial configurations. Training and phased rollout were structured to drive consistent use of the Oracle NetSuite ERP platform across finance functions, and the system was positioned to standardize transactional processing and reporting for the organization.
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Craftsy Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Craftsy adopted Google Workspace (Formerly Google G-Suite) to provide cloud-native collaboration services across its organization. Craftsy uses Google Workspace (Formerly Google G-Suite) within the Collaboration category to support corporate communications and productivity functions for its approximately 270 employees.
The implementation leverages core Google Workspace capabilities including Gmail for corporate email, Google Calendar for scheduling, Google Drive and Shared Drives for file storage and collaboration, Google Docs and Sheets for real-time document editing, and Google Meet for virtual meetings. Administration is managed through the Google Workspace admin console, with domain-level account provisioning, group management, and standard policy controls to govern access and sharing.
Operational coverage spans cross-functional teams within the communications-focused business, enabling joint authoring, calendar orchestration, and centralized file governance workflows. The deployment is structured as a cloud-hosted SaaS environment, emphasizing centralized user lifecycle management, role-based access and organizational unit configuration to align collaboration controls with departmental responsibilities.
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Collaboration | Collaboration |
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2020 | 2020 |
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Craftsy eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| RELX Group | Legacy | LexisNexis ThreatMetrix | eCommerce Fraud Protection | eCommerce | n/a | 2022 | 2022 |
In 2022 Craftsy implemented LexisNexis ThreatMetrix on its public website to address eCommerce Fraud Protection needs. LexisNexis ThreatMetrix is instrumented to provide device identification, session risk scoring, and behavioral profiling, protecting checkout, payment authorization, account creation, and sign-in workflows and aligning the eCommerce Fraud Protection category with Craftsy business functions for online merchandising and payments.
The deployment uses client-side JavaScript tagging on Craftsy.com to capture device and browser signals, with server-side risk decisioning and telemetry routed to fraud operations and payments teams. Operational coverage targets the company website in the United States, and governance centers on rule-based risk thresholds, automated actioning for high-risk sessions, and analyst review queues for flagged transactions to support fraud operations and e-commerce product owners.
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eCommerce | eCommerce |
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2020 | 2020 |
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Craftsy CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Craftsy ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Craftsy PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2013 | 2013 |
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Craftsy IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Craftsy
| First Name | Last Name | Title | Function | Department | Phone | |
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Founder & CTO | CXO | Finance | |
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Founder & COO | CXO | Finance | |
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Founder & CEO | CXO | Finance | |
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Apps Being Evaluated by Craftsy Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Craftsy IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Craftsy digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Craftsy Technographics
Craftsy is a Communications organization based in United States,
with around 270 employees and annual revenues of $50.0 million.
Craftsy operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Google Workspace (Formerly Google G-Suite) and LexisNexis ThreatMetrix,
covering areas like ERP Financial, Collaboration and eCommerce Fraud Protection.
Craftsy has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Google and RELX Group.
Craftsy recently adopted applications including
LexisNexis ThreatMetrix in 2022, Index Exchange in 2021 and Microsoft Clarity in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Craftsy’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Craftsy’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Craftsy technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.